|Trade shows are a considerable investment in both time and resources—especially resources used to purchase booths, booth accessories, giveaways and displays. While there are plenty of affordable options out there, there are also ways your business or organization can cut costs in order to get the biggest bang for your buck.Curious? Check it out.Reuse displays and accessories|
While it’d be nice for your business’s booth and displays to change with each tradeshow, that’s simply not an affordable option for everyone. Instead, look for booth displays and accessories that are basic and durable, and then switch the décor and swap out signage to update the look easily and more often.
What’s more, avoid creating graphics on signs and promotional materials that are too event-specific—such as including the name of the trade show or the dates during which an event took place. This will not only allow for these materials to be bought in bulk and reused from show to show, it also enables them to be repurposed. Trade show banners can double as in-store displays, promotional items can be sent with direct mail pieces and so on and so forth.Rent an exhibit
If it’s your first show or you only exhibit at a limited number of shows each year, a rental unit is the perfect solution. You can have a fresh look for every show, without having to purchase a new exhibit each year.
Consider portable and modular exhibits
Using both modular and portable trade show exhibits, like the curved floor display or the pop-up counter can greatly save on shipping and installation costs. Portable exhibits are the perfect choice for most booth spaces. They’re generally just big enough to fill a 10-foot space, but can cost considerably less than traditional trade show exhibits to purchase or to ship, and are easy to assemble.
BYOS (bring your own supplies)
The cost to rent chairs, tables, carpets, trash cans, LCD monitors and more add up. If your business exhibits frequently, it might be time to make the investment in your own supplies. In comparison, the expense of renting can be more than shipping your own, and you can make sure that every element in your booth matches your brand.
Instead of selecting one item to give away to all trade show attendees, consider cutting costs by offering different giveaways to different attendees. For example, prior to exhibiting, identify those attendees with the highest likelihood of conducting business with you or those attendees who your business is serious about pursuing as leads. Purchase a handful of more expensive and personalized giveaways for them, like clip tool kit or Slide Card Micro USB Drives with personalized presentations on them, and provide less expensive and more general giveaways to everyone else, like coolies or pens.
Trade shows can be expensive—but they don’t have to be. By reusing and repurposing displays and thinking a little bit out of the box (or the booth, as it were) your business is sure to see the biggest bang for your buck.
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