|The average person checks their smartphone almost 150 times each day. If you think that’s hard to believe, try this: Worldwide, there are more smartphones being activated every second than babies being born. A number of those smartphone users are patients and visitors from within your community, all of whom have preferred devices between Apple®, Android®, Blackberry® and Windows® options. And don’t forget about all of the tablet variations, either.There’s a distinct difference between websites optimized for mobile devices and those that aren’t. Sites optimized for smartphones and tablets are much easier to use on those devices than a desktop site that isn’t. Among mobile users, more than 60 percent are likely to leave if they don’t find what they’re looking for right away on a mobile site and 74 percent are more likely to return to that site in the future if it is optimized for mobile viewing.The trick has been figuring out how to make Web pages fit the dimension and screen resolution for each device. Enter Responsive Web design, or RWD, a new innovation that helps Web content fit onto whichever screen that views it.|
Mobile optimization matters
Is your website optimized for mobile devices like the smartphones and tablets your patients and visitors are using? If not, below are some mobile options you may want to explore:
Then there’s RWD, which creates a webpage that automatically and seamlessly meets the screen dimensions and resolutions of whichever device your clients are using. Responsive Web design stands out from the other options; it is so effective that it has become Google’s® recommended configuration.
Responsive Web design in healthcare
Responsive Web design is an option that takes slightly longer to develop (and more financial resources) up front, but it’s reliable and saves you from site maintenance down the road.
Gaining a response from responsive
Bottom line: Mobile matters. Of the mobile options, RWD is becoming the most recommended and user-friendly. Responsive Web design is an opportunity to connect with your patients, visitors and the people that care about them. It’s also an opportunity to show that you care about them, too.
“2012 Mobile Marketing.” Marketing Sherpa, Nov. 2012. Web. 20 Dec. 2012.
Waugh, Rob. “Resistance Is Futile! More Androids Are Activated Every Day than Babies Are Born.” CES 2012: More Androids Are Activated Every Day than Babies Are Born | Mail Online. Daily Mail Online, 13 Jan. 2012. Web. 20 Dec. 2012.
“Google Mobile Ads Blog.” Mobile-friendly Sites Turn Visitors into Customers –. Google, 25 Sept. 2012. Web. 13 Jan. 2013.
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