Responsive Web design
The average person checks their smartphone almost 150 times each day. If you think that’s hard to believe, try this: Worldwide, there are more smartphones being activated every second than babies being born. A number of those smartphone users are patients and visitors from within your community, all of whom have preferred devices between Apple®, Android®, Blackberry® and Windows® options. And don’t forget about all of the tablet variations, either.There’s a distinct difference between websites optimized for mobile devices and those that aren’t. Sites optimized for smartphones and tablets are much easier to use on those devices than a desktop site that isn’t. Among mobile users, more than 60 percent are likely to leave if they don’t find what they’re looking for right away on a mobile site and 74 percent are more likely to return to that site in the future if it is optimized for mobile viewing.The trick has been figuring out how to make Web pages fit the dimension and screen resolution for each device. Enter Responsive Web design, or RWD, a new innovation that helps Web content fit onto whichever screen that views it.

Mobile optimization matters
Smartphones and tablets have become popular because of how much they ease day-to-day tasks. Communication via email, instant message and social networks are their primary draw, but mobile devices also make traditional errands more efficient, things like arranging appointments and making bill payments. Can your patients and clients do those things on your website, too? More importantly, can they do those things on your website with their chosen mobile devices?

Is your website optimized for mobile devices like the smartphones and tablets your patients and visitors are using? If not, below are some mobile options you may want to explore:

  • Mobile applications, or apps, use capabilities specific to a phone or mobile device (like GPS or camera) to help a program function.
  • Mobile templates, as the name suggests, are quick and easy layouts that push or pull site content to fit the screen of whichever device is accessing it.
  • Mobile websites require a modified URL and show less aesthetic content in order to meet the most important needs of a mobile visitor.

Then there’s RWD, which creates a webpage that automatically and seamlessly meets the screen dimensions and resolutions of whichever device your clients are using. Responsive Web design stands out from the other options; it is so effective that it has become Google’s® recommended configuration.

Responsive Web design in healthcare
If you’d like to make RWD a reality for your healthcare organization, you’re going to have to do some digging. Ask your internal Web developers or an outside consulting firm for assistance if you need to and keep these in mind:

  • What’s the main demographic of your target audience? Younger people tend to be more tech savvy than older generations so the younger your audience, the more likely they are to have smartphones and tablets they’ll use to access your site.
  • What are people using your website for? Basic analytics tools like Google® Analytics can help you see how site visitors are behaving once they get to your page. If they’re flooding your page to use only one functionality, like accessing your hours of operation or driving directions, RWD probably isn’t the right answer for you.

Responsive Web design is an option that takes slightly longer to develop (and more financial resources) up front, but it’s reliable and saves you from site maintenance down the road.

Gaining a response from responsive
Once you make the move to mobile and RWD, congratulations! Don’t let that effort go unnoticed. Invite patients and visitors to give it a go so they know they can access you easily going forward:

  • Hang door signs behind appointment or patient room doors that picture your new site on a mobile device.
  • Place table tents on cafeteria tables with a QR code that drives them to the site and a coupon for their next purchase at the cafeteria.
  • Give away emergency phone number pads imprinted with “Visit our mobile site for other important phone numbers.”
  • Ask lobby greeters and administrative staff to make a friendly mention of the new site by handing out Post-it® Notes shaped like cell phones.
  • If relevant, encourage patients to register for online bill payment with either a phone or tablet sleeve.

Bottom line: Mobile matters. Of the mobile options, RWD is becoming the most recommended and user-friendly. Responsive Web design is an opportunity to connect with your patients, visitors and the people that care about them. It’s also an opportunity to show that you care about them, too.

“2012 Mobile Marketing.” Marketing Sherpa, Nov. 2012. Web. 20 Dec. 2012.

Waugh, Rob. “Resistance Is Futile! More Androids Are Activated Every Day than Babies Are Born.” CES 2012: More Androids Are Activated Every Day than Babies Are Born | Mail Online. Daily Mail Online, 13 Jan. 2012. Web. 20 Dec. 2012.

“Google Mobile Ads Blog.” Mobile-friendly Sites Turn Visitors into Customers –. Google, 25 Sept. 2012. Web. 13 Jan. 2013.

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Weekly
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Daily
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12: D.E.A.R. Day (Drop Everything and Read)
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14: Children with Alopecia Day
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18: Adult Autism Day
18: Get To Know Your Customers Day
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18: Pet Owners Independence Day
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20: Record Store Day
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24: Genocide Remembrance Day
25: Administrative Professionals Day or Secretary’s Day
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29: National Dance Day
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30: Beltane
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May
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Tennis Month
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Tourette Syndrome Awareness Month
Ultra-violet Awareness Month
Women’s Health Care Month
World Lyme Disease Awareness Month
Young Achievers of Tomorrow Month
National Family Month: May 13-June 17
Weekly
Choose Privacy Week: 1-7
International Wildlife Film Week: 4-11
Dystonia Awareness Week: 5-13
Be Kind to Animals Week: 5-11
Children’s Mental Health Week: 5-11
Drinking Water Week: 5-11
Flexible Work Arrangement Week: 5-11
Goodwill Industries Week: 5-11
Kids Win Week: 5-11
National Alcohol and Drug Related Birth Defects Awareness Week: 5-11
National Anxiety & Depression Awareness Week: 5-11
National Family Week: 5-11
National Hospital Week: 5-11
National Hug Holiday Week: 5-11
National Nurses Day and Week: 5-11
National Occupational Safety & Health Week: 5-11
National Pet Week: 5-11
National Raisin Week: 5-11
North American Occupational Safety & Health Week: 5-11
PTA Teacher Appreciation Week: 5-11
Public Service Recognition Week: 5-11
Update your References Week: 5-11
Dating and Life Coach Recognition Week: 5-11
Intimate Apparel Week: 6-10
National Wildflower Week: 6-12
National Correctional Officer’s Week: 6-12
NAOSH Week: 6-12
Teacher Appreciation Week: 6-10
Universal Family Week: 10-16
National Tourism Week: 11-18
EMS (Emergency Medical Services) Week: 12-18
Food Allergy Awareness Week: 12-18
National Dog Bite Prevention Week: 12-18
National Educational Bosses’ Week: 12-18
National Nursing Home Week: 12-18
National Police Week: 12-18
National Return to Work Week: 12-18
National Transportation Week: 12-18
National Women’s Health Week: 12-18
Reading is Fun Week: 12-18
Salute to Moms 35+ Week: 12-18
Work at Home Moms Week: 12-18
American Craft Beer Week: 13-19
Children’s Book Week: 13-19
National Etiquette Week: 13-19
National Stuttering Awareness Week: 13-19
National New Friends, Old Friends Week: 18-25
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National Bike to Work Week: 19-25
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Recreational Water Illness and Injury Prevention Week: 19-26
World Trade Week: 19-25
National Backyard Games Week: 20-26
International Coaching Week: 20-26
Mudbug Madness Week: 23-26
Old-Time Player Piano Week: 24-27
Week of Solidarity with the People of Non-Self-Governing Territories: 25-31
Hurricane Preparedness Week: 26-6/1
Black Single Parents Week: 29-6/4
Daily
1: Amtrak Day
1: Batman Day
1: Beltaine
1: Executive Coaching Day
1: Global Love Day
1: Great American Grump Out
1: Keep Kids Alive! Drive 25 Day
1: Law Day
1: Lei Day
1: Loyalty Day
1: May Day
1: Mother Goose Day
1: National Bubba Day
1: National Dance Day
1: New Homeowner’s Day
1: School Principals’ Day
1: Silver Star Day
1: Stepmother’s Day
2: Martin Z. Mollusk Day
2: National Day of Prayer
2: National Day of Reason
2: Roberts Rule of Order Day
3-5: Bats Day
3: Garden Meditation Day
3: Hug Your Cat Day
3: Lumpy Rug Day
3: National Special-able Pets Day
3: National Two Different Colored Shoes Day
3: No Pants Day
3: Paranormal Day
3: Public Radio Day
3: Tuba Day
3: World Press Freedom Day
4: Armed Forces Day Military – Amateur Crossband Communication
4: Bladder Cancer Awareness Day
4: Free Comic Book Day
4: Intergalactic Star Wars Day
4: International Firefighters Day
4: International Space Day
4: International Respect for Chickens Day
4: Join Hands Day
4: National Homebrew Day
4: National Day to Prevent Teen Pregnancy
4: National Scrapbooking Day
4: Space Day
4: Star Wars Day
4: World Give Day
5: Cartoonists Day
5: Childhood Stroke Awareness Day
5: Cinco de Mayo
5: Kentucky Derby
5: International Midwives Day
5: National Infertility Survival Day
5: Totally Chipotle Day
5: World Laughter Day
5: International Babylost Mother’s Day
5: Motorcycle Mass and Blessing of the Bike Day
5: National Infertility Survival Day
6: Buddah Day
6: Joseph Brackett Day
6: Melanoma Monday
6: No Diet Day
6: No Homework Day
6: Nurses Day
7: Accountant’s Day or Accounting Day
7: Childhood Depression Awareness Day
7: National Teacher Day
7: World Asthma Day
8: Donate a Day’s Wages to Charity Day
8: Childhood Mental Health Awareness Day
8: National Night Shift Workers Day
8: National Third Shift Workers Day
8: No Socks day
8: Occupational Safety and Health Professional’s Day
8: Receptionist Day
8-9: Time of Remembrance and Reconciliation for those who Lost Their Lives During the Second World War
8-9: Second World War
8: VE Day
8: World Red Cross Day
9: National Moscato Day
9: Occupational Safety and Health Professionals Day
9: School Nurses Day
10: Child Care Provider Day
10: Fintastic Friday: Giving Sharks a Voice: 10
10: Lupus Day
10: Military Spouse Appreciation Day
10: Windmill Day
11: Birthmother’s Day
11: Cornelia de Lange Syndrome Awareness Day
11: Eat what you Want Day
11: Fibromyalgia and Chronic Fatigue Syndrome Awareness Day
11: International Migratory Bird Day
11: Letter Carrier’s Food Drive Day
11: Mother Ocean Day
11: National Babysitter’s Day
11: National Miniature Golf Day
11: National Windmill Day
11: Stay Up All Night Day
11: National Train Day
11: World Belly Dancer Day
12: Hug your Cat Day
12: International Nurses Day
12: Limerick Day
12: Mother’s Day
12: Mothers at the Wall Day
12: National Nutty Fudge Day
12: Odometer Day
12: World Fair Trade Day
13: Frog Jumping Day
14: National Chicken Dance Day
14: The Stars and Stripes Forever Day
14: Shavuot
14: Underground America Day
14: Hyperemisis Gravidarum Awareness Day
15: International Day of Families
15: National Chocolate Chip Day
15: National Tuberous Sclerosis Day
15: National Women’s Check-up Day
15: Nylon Stockings Day
15: Peace Officer Memorial Day
15: National Employee Health and Fitness Day
15: Straw Hat Day
15: Turn Beauty Inside Out Day
16: Biographer’s Day
16: National Sea Monkey Day
17: Endangered Species Day
17: International Virtual Assistants Day
17: National Bike to Work Day
17: National Defense Transportation Day
17: National Pizza Party Day
17: Syttende Mai
17: World Hypertension Day
17: World Information Society Day
17: World Telecommunications Day
18: Armed Forces Day
18: HIV Vaccine Awareness Day
18: I Love to Reeses Day
18: International Museum Day
18: Mother Whistler Day
18: National Learn to Swim Day
18: O. Henry Pun-off Day
18: Visit Your Relatives Day
19: Boys Club Day
19: May Ray Day
19-20: Mike, the Headless Chicken Day
19: National Asian and Pacific Islander HIV/AIDS Awareness Day
19: Neighbor Day
19: Pentecost
19-20: World Autoimmune Arthritis Day20: Eliza Doolittle Day
20: Weights & Measures Day
21: American Red Cross Founder’s Day
21: End of the World or Rapture Party Day
21: I Need a Patch of That Day
21: National Endangered Species Day
21: National Wait Staff Day
21: Sister Maria Hummel Day
21: Victoria Day
21: World Day for Cultural Diversity for Dialogue & Development
22: Canadian Immigrants Day
22: International Day for Biological Diversity
22: National Maritime Day
23: Declaration of the Bab Day
23: National Taffy Day
23: World Crohn’s and Colitis Day
23: World Turtle Day
24: Brother’s Day
24: Don’t Fry Day
24: Heat Awareness Day
24: International Tiara Day
24: Morse Code Day
24: National Wig Out Day
25: Cookie Monter’s Birthday
25: National Missing Children’s Day
25: National Tap Dance Day
25: Nerd Pride Day or Geek Pride Day
25: Towel Day
26: International Jazz Day
26: Julie Pierpont Day
26: Amateur radio Military Appreciation Day
26: Shavout
27:Cellophane Tape Day
27: Indianapolis 500
27: Whit Sunday
27: Memorial Day
27: Prayer for Peace Memorial Day
28: Sierra Club Day
28: Slugs Return to Capistrano Day
29: Acension of Baha’u’Llah
29: International Day of UN Peacekeepers
29: Learn about Composting Day
29: National Senior Health and Fitness Day
29: World MS Day
30: Loomis Day
31: Heat Awareness Safety Day
31: What you Think Upon Grows Day
31: World No-Tobacco Day
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