|Let’s face it—a well-designed, good-looking booth is no longer enough. In order to draw trade show attendees in and engage them with your product or service in a meaningful and memorable way, it’s time to up the ante. From traditional displays to cutting edge presentations, here are a few fresh ideas for creating a trade show presentation that rocks.Low-tech tools|
The good ol’ standbys of easels, flip-charts and whiteboards have been a constant in presenters’ arsenals for years and for good reason. These tools might be low-tech, but they’re affordable and they travel well. It’s how you use them that really matters.Instead of loading them up with information to simply display at your booth, man these tools with a booth presenter and turn it into an ongoing activity that aims to engage visitors and passers-by. Play a game of Pictionary based on product or industry terms, use them as visual tools to explain your sales process or describe how something is manufactured. Create a FAQ board based on the day’s most popular questions or take it one step further and crowd-source input and ideas on the spot by encouraging visitors to write-in their two cents. Or, take a simplistic approach to encourage curiosity. Use a flip chart or whiteboard to write one word—could be a word that relates to your industry, your brand, your services or products—that is ambiguous enough to get people asking, “Why is that word up there?” Then, lead them into a conversation through your explanation. Low-tech tools certainly aren’t flashy, but they can really cut through the clutter to great conversations if used well!
Make your booth stand out from the crowd—rethink your definition of a trade show presentation with new tools today!
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