Presentation tools for the trade show floor

Let’s face it—a well-designed, good-looking booth is no longer enough. In order to draw trade show attendees in and engage them with your product or service in a meaningful and memorable way, it’s time to up the ante. From traditional displays to cutting edge presentations, here are a few fresh ideas for creating a trade show presentation that rocks.Low-tech tools
The good ol’ standbys of easels, flip-charts and whiteboards have been a constant in presenters’ arsenals for years and for good reason. These tools might be low-tech, but they’re affordable and they travel well. It’s how you use them that really matters.Instead of loading them up with information to simply display at your booth, man these tools with a booth presenter and turn it into an ongoing activity that aims to engage visitors and passers-by. Play a game of Pictionary based on product or industry terms, use them as visual tools to explain your sales process or describe how something is manufactured. Create a FAQ board based on the day’s most popular questions or take it one step further and crowd-source input and ideas on the spot by encouraging visitors to write-in their two cents. Or, take a simplistic approach to encourage curiosity. Use a flip chart or whiteboard to write one word—could be a word that relates to your industry, your brand, your services or products—that is ambiguous enough to get people asking, “Why is that word up there?” Then, lead them into a conversation through your explanation. Low-tech tools certainly aren’t flashy, but they can really cut through the clutter to great conversations if used well!

Mid-tech tools
Increasingly commonplace on the trade show floor, mid-tech presentation tools like LCD screens or projectors with looped slideshows are great for enticing people to stop and check out your booth while adding color and movement to your overall display. Take it to the next level, though, and move beyond the boring, old slideshow. Software like Prezi™, Keynote(SM), Captivate™ and Flash help you easily create beautiful and visually interesting presentations that can also be incredibly informative. Say goodbye to static slides with bulleted lists and hello to HD slides that feature lovely fonts, templates and color palettes, video integration and professional quality animation. What you have to say isn’t boring so why should your presentation be?

Take it even one more step closer to awesome by preloading USB drives or mini discs and giveaway in gift bags with other swag items to those who stop and chat.

High-tech tools
If you really want to wow, take a nod from some seriously high-tech presentation tools like 3-D projection mapping and augmented reality. Not familiar? Here’s the breakdown.

  • 3-D projection mapping is slowly making the jump from big budget auto shows and guerilla marketing stunts to more mainstream trade show settings. Essentially, it involves HD projectors “mapping” 3-D images onto an actual object. Perfect for creating mesmerizing product demonstrations, it’s been utilized by big brands like Hyundai™ and Toshiba™ to captivate audiences and create trade show buzz. For Hyundai, it involved suspending a Hyundai Accent on the side of a building as six HD projectors mapped a 3-D scene in which the Accent rides through a futuristic, computer-generated cityscape (Check out the unbelievable stunt here). Toshiba used the technology to ‘wow’ trade show attendees in Berlin (Watch that one here).
  • Augmented reality (AR) is essentially a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. Quickly becoming a great way to engage consumers by encouraging them to experience a product in an interactive way, AR holds untold possibilities in the trade show setting. Take product demonstrations, for example. Recently, Lego™ launched a series of AR kiosks in stores that enable consumers to hold Lego boxes up to AR retrofitted cameras to view on a screen a 3-D image of what the finished model would look like. Translate this to the trade show setting to enable visitors to experience all that your brand has to offer without bringing all the accoutrements (See a video of Lego’s demo here).

Make your booth stand out from the crowd—rethink your definition of a trade show presentation with new tools today!

Share:    FacebookFacebook   TwitterTwitter

August
MonthlyWeeklyDaily
American Adventures Month
American Indian Heritage MonthAmerican History Essay Contest
Black Business Month
Cataract Awareness Month
Celery, Fennel and Cactus Month
Children’s Eye Health & Safety MonthChildren’s Vision & Learning Month
Get Ready for Kindergarten Month
Golf Month
Happiness Happens Month
Motorsports Awareness Month

Mushroom and Onion Month
National Fetal Alcohol Spectrum Disorders Awareness Month
National Immunization Awareness Month
National Inventor’s Month
National Panini Month
National Spinal Muscular Atrophy Awareness Month

National Runaway Prevention Month
National Truancy Prevention Month
National Water Quality Month
National Win with Civility Month
Neurosurgery Outreach Month
Orange and Papaya Month

Pedestrian Safety Month
Psoriasis Awareness Month
What Will Be Your Legacy Month

Exhibitor Appreciation Week: 1-5
Psychic Week: 1-5
National Fraud Awareness Week: 1-7Simplify Your Life Week: 1-7
Single Working Women’s Week: 1-7
World Breastfeeding Week: 1-7
Rock for Life Week: 4-7
International Clown Week: 7-13
National Farmers’ Market Week: 7-13Assistance Dog Week: 7-13
Feeding Pets of the Homeless Week: 7-15
Knights of Columbus Family Week: 7-15
Exercise with your Child Week: 8-14
Sturgis Bike Rally:8-14
Elvis Week: 10-16

National Resurrect Romance Week: 14-20
National Aviation Week: 15-21
Weird Contest Week: 16-19
World Money Week: 16-20
Little League Baseball World Series: 19-28
National Safe at Home Week: 22-26

Be Kind to Humankind Week: 25-31
Minority Enterprise Development Week: 28-9/3

1: Girlfriend’s Day
1: Lughnasa
1: National Minority Donor Awareness Day
1: Ramadan1: Respect for Parents
1: Rounds Resounding Day
1: Spiderman Day
1: US Air Force Day
1: World Wide Web Day
2: National Night Out3: Watermelon Day
4: Coast Guard Day
4: National Chocolate Chip Day
4: National Underwear Day
4: International Beer Day
5: Braham Pie Day

6: Hiroshima Day
6: National Mustard Day
6: National Fresh Breath Day
7: Assistance Dog Day
7: Friendship Day
7: Lighthouse Day

7: Particularly Preposterous Packaging Day
7: Professional Speakers Day
7: Purple Heart Day
7: Sister’s Day
7: National Kids’ Day

8: The Date to Create
8: Fast of Tish’a B’Av
8: Happiness Happens Day
8; Odie Day
8: Sneak Some Zucchini Onto your Neighbor’s Porch Night

9: International Day of the World’s Indigenous People
9: Tisha B’Av
9: Veep Day
10: National Duran Duran Appreciation Day
10: Perigean Spring Tides

10: Smithsonian Day
10: S’mores Day
11: Ingersoll Day
11: President’s Joke Day
12: IBM PC Day

12: International Youth Day
12: 14: Kool-Aid Day
12: Sewing Machine Day
12: Vinyl Record Day
13: International Left Hander’s Day
13: National Garage Sale Day

14: National Navajo Code Talkers Day
14: V-J Day
15: Best Friends Day
15: Chauvin Day
15: National Relaxation Day
15: World Day of Reiki

16: Joe Miller’s Joke Day
16: National Airborne Day
16: National Medical Dosimetrist Day
17: Meaning of “Is” Day
17: National Thrift Shop Day

18: Bad Poetry Day
18: Birth Control Pills Day
18: Cupcake Day
18: Mail Order Day
19: Aviation Day
19: “Black Cow” Root Beer Float Day

19: Men’s Grooming Day
19: Hug Your Boss Day
19: World Humanitarian Day
20: International Homeless Animals Day
20: Sandcastle & Sculpture Day

20: World Daffodil Day
21: earth Over Shoot Day or Ecological Debt Day
21: Poet’s Day
21: Senior Citizen’s Day
22: Southern Hemisphere Hoodie Hoo Day

22: Be an Angel Day
23: Day for the Remembrance of the Slave trade & Its Abolition
23: Valentino Day
24: Pluto Demoted Day
24: Vesuvius Day

24: National Waffle Day
25: Kiss and Make Up Day
25: National Second-hand Wardrobe Day
26: Daffodil Day
26: National Dog Day
26: Women’s Equality Day

27: “The Duchess” Who Wasn’t Day
28: Race Your Mouse Around the Icons Day
28: Radio Commercials Day
28: Crackers Over the Keyboard Day
29: According to Hoyle Day

29: More Herbs, Less Salt Day
29: National Sarcoidosis Awareness Day
30: Eid-Al Fitr
30: National Holistic Pet Day
30: National Toasted Marshmallow Day
31: Love Litigating Lawyers Day

August
MonthlyWeeklyDaily
AKC Responsible Dog Ownership Month
Attention Deficit Hyperactivity Disorder Month
Apple Month
Atrial Fibrillation Month
Baby Safety MonthBackpack Safety America Month
Be Kind to Editors & Writers Month
Childrens’ Good Manner Month
Childhood Cancer Awareness Month
Chili Peppers and Figs Month
College Savings Month
Fall Hat MonthGo Wild During California Wild Rice Month
Great American Low-Cholesterol, Low-fat Pizza Bake Month
Gynecology Cancer Awareness Month
Happy Cat Month
International People Skills Month
International Self-Awareness Month
International Strategic Thinking Month
Library Card Sign-Up Month
Leukemia and Lymphoma Awareness Month

National Alcohol & Drug Addiction Recovery Month
Million Minute Family Challenge
Mold Awareness Month
National Chicken Month
National Child Awareness Month
National Childhood Obesity Awareness Month
National Childhood Injury Pevention Month
National Fruit and Veggies Month

National DNA, Geonomics & Stem Cell Education Month
National Coupon Month
National Head Lice Prevention Month
National Honey Month
National Mushroom Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Ovarian Cancer Awareness Month

National Prime Beef Month
National Pediculosis Prevention Month
National Piano Month
National Potato Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Rice Month
National Sickle Cell Month
National Skin Care Awareness Month

One-on-One Month
Passion Fruit and Peach Month
Peas and Radish Month
Pediatric Cancer Awareness Month
Sea Cadet Month
Self Improvement Month
September  is Healthy Aging Month
Shameless Promotion Month

Sports and Home Eye Health & Safety Month
Subliminal Communication Month
Update Your Resume Month
Whole Grains Month
Women’s Friendship Month
World Animal Remembrance Month
National Hispanic Heritage Month (Sept 15 – Oct 15)

Self-University Week: 1-7
International Enthusiasm Week: 1-10
National Historically Black Colleges & Universities Week: 4-10
National Waffle Week: 4-10
Suicide Prevention Week: 4-10
National Payroll Week: 6-10
Play Days: 6-10Balance Awareness Week: 11-17
National Assisted Living Week: 11-17
Popeye Week: 9-11
Line Dance Week: 12-17
Contitution Week: 17-23
Deaf Awareness Week: 18-24
National Clean Hands Week: 18-24
National Farm & Ranch Safety and Health Week: 18-24Prostate Cancer Awareness Week: 18-24
National Singles Week: 18-24
Pollution Prevention Week: 18-24
Substitute Teacher Appreciation Week: 18-24
Tolkien Week: 18-24
Turn off Week: 18-24
Balance Awareness Week: 19-25
National Love Your Files Week: 19-23
National Dog Week: 19-25

Banned Book Week – Celebrating the Freedom to Read: 24-10/1
National Chimney Safety Week: 25-10/1
National Keep Kids Creative Week: 25-10/1
Fall Astronomy Week: 26-10/2
Remember to Register to Vote Week: 27-10/2
Great American Beer Week: 29-10/1

1: Building and Code Staff Appreciation Day1: Calendar Adjustment Day
1: Chicken Boy’s Day
1: Emma M. Nutt Day
1: National No Rhyme (Nor Reason) Day
1: Toy Tips Executive Toy Test Day
1: Bison-ten Yell Day
2: V-J Day
2: National Lazy Mom’s Day4: International Drive Your Studebaker Day
4: Newspaper Carrier Day
4-5: Oatmeal Day
5: Be Late for Something Day
6: Labor Day
6: Another Look Unlimited Day
7: Google Commemoration Day
7: Grandma Moses Day
7: “Neither Snow nor Rain” Day

7: Salami Day
8: International Literacy Day
8: Virgin Mary Day
8: World Physical Therapy Day
9: Wonderful Weirdoes Day
9: Stand Up to Cancer Day
10: National Lacemaking Day
10: Swap Ideas Day
10: World Suicide Prevention Day

11: National Grandparent’s Day
11: Libraries Remember Day
11: National Hug your Hound Day
11: Patriot Day
11: Remembrance Day
12: National Boss/Employee Exchange Day
12: Video Games Day
13: International Chocolate Day

13: National Celiac Awareness Day
15: Felt Hat Day
15: Greenpeace Day
15: International Day of Democracy
15: Google.com Day
16: Anne Bradstreet Day
16: Constitution Day / Pledge Across America
16: International Day for the Preservation of the Ozone Layer
16: Mayflower Day

16: National POW/MIA Recognition Day
16: Stepfamily Day
16: Trail of Tears Commemoration Day
17: Citizenship Day
17: Constitution Day
17: Big Whooper Liar Day
17: International Eat an Apple Day
17: International Coastal Cleanup Day
17: National Seat Check Saturday

17: Responsible Dog Ownership Day
17: VFW Ladies Auxiliary Day
18: Air Force Birthday
18: National Attention Deficit Disorder awareness Day
18: Chiropractic Founders Day
18: Hug a Greeting Card Writer Day
18: National Respect Day
18: World Water Monitoring day
18: Wife Appreciation Day

19: Talk Like a Pirate Day
20: National Women Road Warrior Day
21: World’s Alzheimer’s Day
22: International Day of Peace
22: American Business Women’s Day
22: Dear Diary Day
22: Elephant Appreciation Day

22: Fish Amnesty Day
22: Hobbit Day
22: National White Chocolate Day
23: Hug a Vegetarian Day
23: Love Note Day
23: Mabon
24: AKC Responsible Dog Ownership Day
24: Innergize Day
24: Punctuation Day

24: Boys’ and Girls’ Club Day for Kids
24: Family Health and Fitness Day USA
24: Fish Amnesty Day
24: Kids Day (Kiwanis Clubs)
24: National Public Lands Day
24: National Hunting and Fishing Day
24: R.E.A.D. in America Day

25: Ataxia Awareness Day
25: Gold Star Mother’s Day
25: National Museum Day
25: National One-Hit Wonder Day
26: Family Day – A Day to Eat Dinner with Your Kids
26: Johnny Appleseed Day
26: Shamu the Whale Day

26: World Heart Day
26: World Maritime Day
27: Ancestory Appreciation Day
27: Google’s Birthday
27: Peregean Spring Tides
27: World Tourism Day
28: Fish Tank Floorshow Night
28: Rosh Hashanah

28: National Good Neighbor Day
29: National Attend Your Grandchild’s Birth Day
29: VFW Day
29: National Coffee Day
29: National Women’s Health and Fitness Day
30: Blasphemy Day
30: Ask a Stupid Question Day

Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Average rating:  
 0 reviews

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *