Wayfinding and city signage
Making the most of video
Most of us are looking for ways to reach out and really pique the interest of the people we serve. Between traditional marketing, the Web, and all things social media, it seems like the bases have been covered.Not quite.

VIV: Very Important Video
Did you know that almost 90 percent of U.S. police departments are using interactive social media? They are. Why? Because it’s instantaneous. Social media allows for direct and immediate engagement with a target audience and not only is it effective, but it allows members of that audience to communicate back to local law enforcement authorities. It is, in short, an unprecedented kind of interaction.

The Internet is a great medium to communicate with people, so why not really engage them by posting interactive content like video to your website or social media pages. Consider the success of YouTube®: “[It] has become so popular and powerful that it receives more visitors every day than the company that owns it, Google®.” More people are reacting to video. Take advantage of the trend by making a video your community can react to, too!

You likely won’t be awarded an Oscar for your production, but that’s not what matters. Concentrate on your content. What information do you want to share? What do you want your audience to do upon seeing it? A flip camera or digital camera will do the trick but if you can, try and find an external mic to use in order to record quality audio. For editing purposes, Windows® Movie Maker or iMovie by Apple® are both easy to learn for first-time users.

Once you’ve made your video, you’ll need to post it to the Web. When you do that, do a little digging about the art of tagging people or places, which allows your video to show up on those individual or place pages, too. Another idea is to use keywords when you’re writing its description in something called search engine optimization. That way, it’s likely to show up nearer the top of a results page when someone types those words into a search engine to find it.

Viewers for your video
Finally, you’ll want to drive traffic to whichever platform you’ve chosen to house your new video, be it your organization’s website or your social media pages. Here are some ideas to get you started:

  • If you’ve chosen to house your video on your website, tell people about it on your social media page by linking one to the other.
  • Encourage visitors on your site to “comment” on your video and share it with others.
  • Start with your own team, or your own agency: Distribute a techie-esque gift like a mouse pad or a gadget grip to get the word out that you’ve got an exciting new digital medium.
  • Then, work on spreading the message within your community. Use flashy marketing like reflective slap-wrap bands as a personal safety reminder and a way to share the news about your online video. Equally flashy and useful are bright stickers, perfect for drawing attention to your message and lighting up the night!
  • Use brief radio and TV advertising to make sure your community knows about your new Web-based video. For the first users who view your video and share it, offer a free lanyard as an unexpected reward. If they are among the first to register to receive automatic updates about new video content, consider sending them a simple tech gift like a USB drive.

Ultimately, video will appeal to people much more so than anything they have to read. It is a powerful and dynamic feature that will only enrich their experience with you and your agency. Make the most out of video today!

“Cops’ Secret Weapon in Catching Criminals: YouTube, Facebook.” TODAY – Top News Stories, Video Clips, Recipes and Guest | Today.com. MSNBC, n.d. Web. 6 July 2012.

Renee. “The Benefits Of Video Marketing Are Worth The Effort.” SEM-Answers.com, 11 Apr. 2012. Web. 06 July 2012.

Allen, Kevin P. “Product Videos Easy to Produce, Inexpensive | Practical ECommerce.” Ecommerce Know-How, 10 Dec. 2009. Web. 18 July 2012.

October
Monthly
Adopt-a-Shelter-Animal Month
AIDS Awareness Month
American Cheese Month
Antidepressant Death Awareness Month
Apple Month
Bat Appreciation Month
Bullying Prevention Month
(World) Blindness Awareness Month
Caffeine Addiction Recovery Month
Celiac Disease Awareness Month
Celebrate the Bilingual Child Month
Children’s Magazine Month
Christmas Seal Campaign (10/1-12/31)
Church Library Month
Church Safety and Security Month
Class Reunion Month
Co-op Awareness Month
Cut Out Dissection Month
Domestic Violence Awareness
Down Syndrome Awareness Month
Dyslexia Awareness Month
Eat Better, Eat Together Month
Emotional Intelligence Month
Emotional Wellness Month
Employee Ownership Month
Energy Management is a Family Affair – Improve your Home Month
Fair Trade Month
Financial Planning Month
Feral Hog Month or Hog Out Month
Gay & Lesbian History Month
German-American Heritage Month
Global Diversity Awareness Month
Go Hog Wild – Eat Country Ham
Halloween Safety Month
Head Start Awareness Month
Health Literacy Month
Home Eye Safety Month
International Augmentative and Alternative Communication (AAC) Awareness Month
International Starman Month
International Strategic Planning Month
International Walk to School Month
Long Term Care Planning Month
Month of Free Thought
National Aides Awareness Month
National Animal Safety and Protection Month
National Audiology Awareness Month
National Bake and Decorate Month
National Book Month
National Bullying Prevention Month
National Breast Cancer Awareness Month
National Caramel Month
National Chili Month
National Chiropractic Month
National Crime Prevention Month
National Cyber Security Awareness Month
National Dental Hygiene Month
National Depression Education & Awareness Month
National Disability Employment Awareness Month
National Domestic Violence Awareness Month
National Down Syndrome Month
National Ergonomics Month
National Family Sexuality Education Month – Let’s Talk
National “Gain the Inside Advantage” Month
National Go on a Field Trip Month
National Kitchen and Bath Month
National Liver Awareness Month
National Medical Librarian Month
National Orthodontic Health Month
National Physical Therapy Month
National Popcorn Popping Month
National Protect Your Hearing Month
National Pregnancy and Infant Loss Awareness Month
National Reading Group Month
National Roller Skating Month
National RSV Awareness Month
National Sarcastic Awareness Month
National Spina Bifida Awareness Month
National Stamp Collecting Month
National Window Covering Safety Month
National Work and Family Month
National Sudden Infant Death Syndrome Awareness Month
Organize your Medical Information Month
Octoberfest
Pear and Pineapple Month
Photographer Appreciation Month
Pizza Month
Polish American Heritage Month
Positive Attitude Month
Raptor Month
Rett Syndrome Awareness Month
Rhizomes and Persimmons Month
Rhubarb Month
Right Brainers Rule Month
Sausage Month
Self-Promotion Month
Spinach Lovers Month
Squirrel Awareness Month
Tackling Hunger Month
Talk About Prescriptions Month
Vegetarian Month
Wishbones for Pets Month
Workplace Politics Awareness Month
World Menopause Month
Weekly
Financial Planning Week: 1-7
Universal Children’s Week: 1-7
National Newspaper Week: 1-5
Customer Service Week: 1-5
Spinning and Weaving Week: 1-7
Sukkot: 1-9
World Dairy Expo: 2-6
No Salt Week: 3-10
World Space Week: 4-10
National Storytelling Weekend: 5-7
Albuquerque International Balloon Festival: 6-14
Fallen Firefighters Memorial Weekend: 6-7
National Physician’s Assistant Week: 6-12
Emergency Nurses Week: 7-13
Fire Prevention Week: 7-13
Great Books Week: 7-13
Mental Illness Awareness Week: 7-13
Mystery Series Week: 7-13
National Carry A Tune Week: 7-13
National Metric Week: 7-13
National Work From Home Week: 7-13
Nuclear Medicine Week: 7-13 
Kids’ Goal Setting Week: 8-12
National Chestnut Week: 8-13
Take Your Medicine Americans Week: 10-16
Great American Beer Festival: 11-13
World Rainforest Week: 12-18
Freedom From Bullies Week: 14-20
Getting the World To Beat a Path to your Door Week: 14-20
National Food Bank Week: 14-20
Teen Read Week: 14-20
Fall Astronomy Week: 15-21
Freedom of Speech Week: 16-22
Medical Assistants Recognition Week: 15-19
National School Lunch Week: 15-20
Food and Drug Interactions and Awareness Week: 17-24
Bullying Bystanders Unite Week: 21-27
Kids Care Week: 21-27
National Character Counts Week: 21-27
National Chemistry Week: 21-27
National Forest Products Week: 21-27
National Friends of Libraries Week: 21-27
National Lead Poisoning Prevention Week: 21-27
National Massage Therapy Week: 21-27
National Respiratory Care Week: 21-27
National Save for Retirement Week: 21-27
Pastoral Care Week: 21-27
Red Ribbon Week: 21-27
YMCA Week without Violence: 21-27
National School Bus Safety Week: 22-26
Disarmament Week: 24-30
Peace, Friendship and Good Will Week: 24-30
Prescription Errors Education & Awareness Week: 24-31
World Hearing Aid Awareness Week: 24-29
International Magic Week: 25-31
Give Wildlife a Break Week: 29-11/4
Daily
1: CD Player Day
1: Child Health Day
1:  Fire Pup Day
1:  International Day of Older Persons
1: Model T Day
1: National Lace Day
1: World Day of Bullying Prevention / Blue Shirt Day
1: World Habitat Day
1: World Vegetarian Day
2:  Guardian Angels Day
2:  International Day of Non-violence
2:  National Custodial Workers Day
2:  Phileas Fogg’s Wager Day
2: Techie’s Day
2:  World Farm Animals Day
3: Balloons Around the World Day
4:  Blessing of the Animal Day
4: Improve Your Office Day
4: Kanelbullens Dag (Cinnamon Roll Day)
4:  Ten-Four Day
4:  World Animal Day
5:  Lee’s National Denim Day
5: National Diversity Day
5: Walk to School in the USA Day
5: World Smile Day
5:  World Teachers Day
6: Cephalopod Awareness Day
6:  Ecological Debt Day
6: Inter-American Water Day
6:  Jackie Mayer Rehab Day
6:  Mad Hatter Day
6:  National German-American Day
6-7: Northeast Mable Days
6: World Card Making Day
7:  Change A Light Day
7: Intergeneration Day
7: International African Diaspora Day
7: World Communion Day
8: Alvin C. York Day
8:  Columbus Day
8: Native American Day
8:  National Depression Screening Day
8: National Kick Butt Day
8:  National Pierogy Day
8: Native Americans’’ Day
9:  Leif Erikson Day
9: National Chess Day
9: National Face Your Fears Day
9: National Pro-life Cupcake Day
9: Simchat Torah
9:  World Post Day
10: Emergency Nurses Day
10:  International Day for Natural Disaster Reduction
10: International Newspaper Carrier Day
10: International Top Spinning Day 
10:  National Bring Your Teddy Bear To Work & School Day
10: Naval Academy Day
10: Stop Bullying Day
10: World Mental Health Day
10: World Porridge Day
11:  General Pulaski Memorial Day
11: National Coming Out Day
11:  World Sight Day
12: Free Thought Day
12:  International Moment of Frustration Scream Day
12: World Egg Day
13: English Language Day
13: Universal Music Day
13:  Navy Birthday
14:  Alternative Fuel Day
14:  Be Bald and Be Free Day
14:  Clergy Appreciation Day (or Pastor Appreciation Day or Ministry Appreciation Day)
15:  International Day of Rural Women
15: I Love Lucy Day
15: National Cake Decorating Day
15: National Clean Your Virtual Desktop Day
15:  National Grouch Day
15: National Lantino AIDS Awareness Day
15:  National Pregnancy and Infant Loss Awareness Day
15:  White Cane Safety Day
16: Boss’s Day (or National Boss’s Day)
16: Department Store Day
16:  Dictionary Day
16: National Feral Cat Day
16:  World Food Day
17: Black Poetry Day
17:  Hagfish Day
17:  International Day for the Eradication of Poverty
17: Medical Assistants Recognition Day
17:  Mulligan Day
17: Support Your Local Chamber of Commerce
18: Get to Know Your Customers Day
18: Get Smart About Credit Day
18: International Credit Union Day
18:  National Chocolate Cupcake Day
18:  Pro-Life Day of Silent Solidarity
18:  World Menopause Day
19: Evaluate Your Life Day
19: Mammography Day
19:  Bridge Day
20: Fall Astronomy Day
20: Information Overload Day
20: Miss American Rose Day
20:  Sweetest Day
20: Birth of the Bab
21: Global Iodine Deficiency Disorder (IDD) Prevention Day
21: National Sunday School Teacher Appreciation Day
21: Reptile Awareness Day
21: World Toy Camera Day
22:  Caps Locks Day
22:  International Stuttering Awareness Day
23:  IPod Day
23:  National Mole Day
23: Swallows Depart from San Juan Capistrano Day
24: Food Drive
24:  United Nations Day
24:  World Development Information Day
24: Sourest Day
25: World Pasta Day
26: Eid-Al-Adha
26:  Frankenstein Friday
26: International Bandanna Day
26: National Breadstix (Bread Sticks) Day
26: National Pharmacy Buyer Day
26: Mule Day
27: Cranky Co-workers Day
27: Make a Difference Day
27: National Forgiveness Day
27: Navy Day
28: Mother-in-Law Day
28:  National Chocolates Day
28: Reformation Sunday
28:  St. Jude’s Day
29:  Internet Day
29:  Lung Health Day
29: National Cat Day
29: Visit a Cemetery Day
29: World Psoriasis
30:  Checklist Day
30:  Create A Great Funeral Day
30:  Devil’s Night
30:  Haunted Refrigerator Night
30:  National Candy Corn Day
31: Beggars’ Night
31:  Books For Treats Day
31: Girl Scout Founder’s Day
31:  Halloween All Hallows Eve
31:  National Caramel Apple Day
31:  National Knock-Knock Jokes Day
31:  National Magic Day
31:  National UNICEF Day
31:  Samhain
November
Monthly
Adopt a Senior Pet Month
American and National Diabetes Month
American Indian Heritage Month
Aviation History Month
Banana Pudding Lovers Month
Diabetic Eye Disease Month
Epilepsy Awareness Month
Family Stories Month
Gluten-Free Diet awareness Month
Green and Plantains Month
Historic Bridge Awareness Month
International Drum Month
Lung Cancer Awareness Month
MADD’s Tie One on for Safety Holiday Campaign (11/16-12/31)
Military Family Appreciation Month
National Adoptions Month 
National AIDS Awareness Month
National Alzheimer’s Disease
National Family Caregivers
National Georgia Pecan Month
National Home Care & Hospice Month
National Impotency Month
National Inspirational Role Models
National Life Writing Month
National Long-Term Care Awareness Month
National Marrow Awareness
National Medical Science Liaison Awareness & Appreciation Month
National Native American Heritage Month
National Novel Writing Month
National Peanut Butter Lover’s Month
National Pet Cancer Awareness Month
National Pomegranate Month
National Roasting Month
National Scholarship Month
Pancreatic Cancer Awareness Month
Plum and Pomegranate Month
Prematurity Awareness Month
PTA Healthy Lifestyles Month
Spinach and Squash Month
Sweet Potato Awareness Month
NoSHAVEember or Movember
Vegan Month
Weekly
National Fig Week: 1-7
National Patient Accessibility Week: 1-7
World Communication Week: 1-7
Sherlock Holmes Weekend: 2-4
Health Information and Technology Week: 4-10
International Fraud Awareness Week: 4-10
National Animal Shelter Appreciation Week: 4-10
National Nurse Practioner’s Week: 4-10
National Rad Tech Week: 4-10
Give Wildlife a Break Week: 5-9
Dear Santa Letter Week: 7-13
Pursuit of Happiness Week: 7-13
American Education Week: 11-17
Geography Awareness Week: 11-17
National Hunger & Homeless Awareness Week: 11-17
National Global Entrepreneurship Week: 11-17
World Kindness Week: 12-18
National Young Reader’s Week: 12-16
National Farm-City Week: 16-22
National Bible Week: 18-22
National Family Week: 18-24
National Game and Puzzle Week: 18-24
Better Conversation Week: 19-25
National Deal Week: 21-28
Church/Sate Separation Week: 22-26
Daily
1: All Saints Day
1: Give Up Your Shoulds Day
1: National Authors Day
1: National Family Literacy Day
1: National Go Cook For Your Pets Day
1: National Men Make Dinner Day
1: Prime Meridian Day
2: All Souls Day
2: Cookie Monster Day
2: National Medical Science Liaison Awareness Day
2:  Plan Your Epitaph Day
2-4: Pumpkin Chunkin Days
2: National Traffic Directors Day
3: Cliché Day
3: Sadie Hawkins Day
3: Sandwich Day
4: Daylight Savings End
4: National Chicken Lady Day
4: Use Your Common Sense Day
4: Zero Tasking Day
5: Job Action Day
6: International Day for Preventing the Exploitation
of the Environment in War and Armed Conflict
6: Election Day
6: Saxophone Day
7: National Bittersweet Chocolate with Almonds Day
8: Abet and Aid Punsters Day
8: Cook Something Bold and Pungent Day
8: National Parents as Teachers Day
8: X-ray Day
9: Domino Day
9-10: Kristallnacht
9-11: National Donor Sabbath Days
10: Area Code Day
10: Marine Corp Birthday
10: National Day of Play
10: National Gaming Day
10: Sesame Street Day
10: Windows Day
11: Death/Duty Day
11: International Tongue Twister Day
11: Origami Day
11: Veterans  Day
11: World Kindness Day
12: Baha’’llah Day
12: Veterans  Day (Observed)
12: World Orphan Day
13: Diwali
13: National Young Reader’s Day
14: Loosen Up, Lighten Up Day
14: National American Teddy Bear Day
14: National Educational Support Professionals Day
14: International Girls Day
14: Spirit of NSA (National Speakers Association) Day
14: Universal Children’s Day
14: World Diabetes Day
15: America Recycles Day
15: Great American Smokeout
15: Guinness World Record Day
15: I Love to Write Day
15: National Bundt (Pan) Day
15: Use Less Stuff Day
16: International Day for Tolerance
17: Homemade Bread Day
17: National Unfriend Day
17: Family Volunteer Day
17: National Adoption Day
17: National Day of Play
17: National Survivors of Suicide Day
17: World Prematurity Awareness Day
18: Married to a Scorpio Support Day
18: Mickey Mouse Day
18: Push-button Phone Day
18: Transgender Day of Remembrance
19: Equal Opportunity Day
19: Have a Bad Day Day
19: Rocky and Bullwinkle Day
19: World Toilet Day
20: African Industrialization Day
20: Children’s Day
20: Globally Organized Hug a Runner Day (GOHARD)
20: Name Your PC Day
20: World Day of remembrance for Road Traffic Victims
21: Alascattalo Day
21: GIS Day (Geographic Information System)
21: Tie One on Day
21: World Hello Day
21: World Television Day
22: Humane Society Anniversary Day
22: Thanksgiving Day
22: Turkey-Free Thanksgiving Day
23: Black Friday
24: Brownielocks Day
23-24 Buy Nothing Day
23: Dr. Who Day
23: Fibonacci Day
23: Flossing Day
23: Maize Day
23: National Day of Listing
23: Sinkie Day
23: National Native American Heritage Day
24: Ashura
24; Small Business Saturday
24: Celebrate your Unique Talent Day
24: D.B. Cooper Day
24: International Aura Awareness Day
25: International Day for the Elimination of Violence Against Women Day
25: Shopping Reminder Day
25: You’re Welcome Giving Day
26: Cyber Monday
27: National Day of Listening
29: Electronic Greeting Day
29: International Day of Solidarity with the Palestinian People
30: Computer Security Day
30: National Meth Awareness Day
30: Stay Home Because You’re Well Day
Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Average rating:  
 0 reviews

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *