The case to embrace social reviews and ratings
In 2008, the Pew Internet and American Life Project found that nearly 80 percent of adult Internet users turned to the Internet for online information. These days, Internet users turn to social media for even more information. In addition to serving as a platform for easily accessible and sharable information, it is a platform widely used by others—a place where information on the page, like the group itself, can be endorsed and reviewed by others.The peer review element is what makes social media unique because, according to a 2011 study by the National Research Corporation, 20 percent of respondents use social media sites to make healthcare decisions and 25 percent of respondents note that the information is “likely” or “very likely” to influence them.

Consider this your next opportunity to expand your word of mouth marketing efforts by paying greater attention to those stars of endorsement. While you can’t alter what they say about you, your health care organization can respond and even encourage positive online testimonials that boost your credibility.

Transparency or trouble?
Online review sites, even the user ratings your website might feature, can cause the proverbial ulcer with your public relations department or CEO. There is always a bad egg … meaning a less than stellar rating based on an unhappy patient or family member. Sometimes the complaint and review is justified, other times it just smarts to see a two-star rating knowing you did your best. But, Word of Mouth Marketing Association’s ethical guidelines encourage us to take the good with the bad and embrace the new age of transparency.

From bad to good
The case has been made that it is better to hear from online posters, even if a rating is poor, than not at all; it can provide valuable insight. So, make lemonade out of lemons … turn the bad reviews into opportunities for improvement.

  • Start by monitoring review sites within your field to see if your organization is already being rated and you didn’t know. If so, take the time to read each comment and see if there are any hidden gems in the feedback offered. Those who posted positive comments recently will appreciate a reply “thank you” if the feature is available to you.
  • Negative comments require some finesse. Engage a customer service guru on your staff to converse with raters about their poor experiences and try to improve upon the situation. It’s not much different than by phone or email … an unhappy customer can be a happy one with time and attention. Same rules apply regarding privacy and HIPAA.
  • Rinse and repeat. This isn’t a one-time deal, but an ongoing effort to engage with raters and learn from their input.

Go for the gold
As your team begins to master the online review sites through frequent monitoring and engagement with raters, it may be time to consider a rating system of your own that will enhance your branded online presence.

    • Begin by training your staff to build awareness of your online rating feature with your patients and customers. Hand out imprinted star pens with your website’s URL to remind them to not only provide great customer service, but that your patients’ feedback helps make them a star!
    • For patients, give them a star stress relieverl or star magnet as a fun gimmick to get them to get online and give you some stars back.
    • Invite patients to rate you in all your promotional material, from postcards to magnets to office banners in order to get the word out and keep it top of mind.
    • And ask them to tell others! Keep the word of mouth marketing going … and going.

Online ratings can appear scary. No one likes to see a less than four-star comment, but therein lies the “shining star” of this e-newsletter … opportunity! It enables your organization to learn from its mistakes, capture star patients’ public praises and build trust all at the same time.

Bensen, Connie. Social Media Measurement & ROI for Health Care. SlideShare, 22 Mar. 2011. Web. 03 Dec. 2012.


January
Monthly
Apple and Apricots Month
Artichoke and Asparagus Month
Bath Safety Month
Be Kind to Food Servers Month
Birth Defects Month
Book Blitz Month
California Dried Plum Digestive Month
Carnival Season
Celebration of Life Month
Cervical Cancer Screening Month
Financial Wellness Month
Get Organized Month
International Change Your Stars Month
International Creativity Month
International New Year’s Resolution Month for Business
International Quality of Life Month
International Wayfinding Month
International Wealth Mentality Month
National Be On-Purpose Month
National Child-Centered Divorce Awareness Month
National Clean Up Your Computer Month
National Get Organized Month
National Glaucoma Awareness Month
National Hot Tea Month
National Mail Order Gardening Month
National Mentoring Month
National Personal Self-Defense Awareness Month
National Polka Music Month
National Poverty in America Awareness Month
National Radon Action Month
National Skating Month
National Slave and Human Trafficking Prevention Month
National Stalking Awareness
National Soup Month
National Volunteer Blood Donor Month
Oatmeal Month
Rising Star Month
Self-help Group Awareness Month
Self-Love Month
Shape Up US Month
Tubers and Dried Fruit Month
Thyroid Awareness Month
Weekly
New Year’s Resolutions Week: 1-4
Celebration of Life Week: 1-7
Diet Resolution Week:1-7
Silent Record Week: 1-7
Someday We’ll Laugh About This Week: 2-8
Women’s Self Empowerment Week: 5-9
Elvis’ Birthday Celebration Week: 5-8
Home Office Safety and Security Week: 6-12
National Lose Weight/Feel Great Week: 6-13 KidFilm Festival: 7-27
Universal Letter Writing Week: 8-14
National No-Tillage Week Conference: 9-12
Cuckoo Dancing Week: 11-17 
National Vocation Awareness Week: 14-International Snowmobile Safety and Awareness Week: 13-1920
National Soccer Coaches of America Week: 16-20
National Fresh Squeezed Juice Week: 17-23
Sundance Film Festival: 17-27
Week of Christian Unity: 18-25
Bald Eagle Appreciation Days: 19-20
Clean Out Your Inbox Week: 20-26
Healthy Weight Week: 20-26
Hunt for Happiness Week: 20-26
National Nurse Anesthetists Week: 20-26
National Handwriting Analysis Week: 20-26
International Printing Week: 21-26
No Name Calling Week: 21-25
National Take Back Your Time Week: 21-25
National Activity Professionals Week: 22-28
World Leprosy Week: 27-2/2
Catholic Schools Week: 27-2/2
Meat Week: 27-2/3
National Cowboy Poetry Gathering Week: 28-2/2
National Medical Group Practice Week: 28-2/2
International Hoof Care Week: 29-2/1
US National Snow Sculpting Week: 1/30-2/3
Daily
1: New Years Day
1: Copyright Law Day
1: Ellis Island Day
1: Euro Day
1: Global Family Day
1: First Foot Day
1: Mummer’s Parade
1: New Year’s Dishonor List Day
1: Odd Day
1: Polar Bear Plunge or Swim Day
1: Saint Basil’s Day
1: Z Day
1: Rose Bowl Game
1: Tournament of the Roses Parade Day
2: National Buffet Day
2: Earth at Perihelion
2: Happy Mew Year for Cats Day
2: National Motivation and Inspiration Day
2: National Personal Trainer Awareness Day
2: 55-MPH Speed Limit Day
3: Drinking Straw Day
3: J.R.R Tolkien Day
3: Memento Mori “Remember you Die” Day
3: National Chocolate Covered Cherry Day
4: Dimpled Chad Day
4: Pop Music Chart Day
4: Tom Thumb Day
4: Trivia Day
4: World Braille Day
4: World Hypnotism Day
5: Bean Day
5: Bird Day
6: Epiphany or Twelfth Night
6: Three Kings Day
7: Harlem Globetrotter’s Day
7: I’m not Going to Take it Anymore Day
7: International Programmers’ Day
7: Orthodox Christmas
7: National Tempura Day
7: “Thank God It’s Monday” Day
8: Argyle Day
8: Bubble Bath Day
8: Earth’s Rotation Day
8: National English Toffee Day
8: Midwife’s Day or Women’s Day
8: National Joy Germ Day
8: Show and Tell Day at Work
8: War on poverty Day
9: Balloon Ascension Day
9: National Static Electricity Day
9: Panama’s Martyr Day
10: National Cut Your Energy Costs Day
10: League of Nations Day
11: Cigarettes are Hazardous to Your Heath Day
11: Learn your Name in Morse Code Day
11: National Human Trafficking Awareness Day
12: Fruitcake Toss Day
12: Miss America Pageant
13: Public Radio Broadcasting Day
13: Rubber Duckie Day
13: Stephen Foster Day
14: Caesarean Section Day
14: Dress Up Your Pet Day
14: National Clean Off Your Desk Day
14: Organize Your Home Day
14: Ratification Day
15: Humanitarian Day
16: Appreciate A Dragon Day
16: Nothing Day
16: Robert E. Lee Day
16: Religious Freedom Day
17: Cable Car Day
17: Get to Know Your Customers Day
17: Hot Heads Chili Days
17: Judgment Day
17: Kid Inventors’ Day
18: Pooh (Winnie the Pooh) Day
18: Thesaurus Day
18: National Sanctity of Human Life Day (or Pro-Life Day)
17-18: Women in Blue Jeans Day
18: International Fetish Day
19: Popcorn Day
19: Tin Can Day
20: Camcorder Day
20: Inauguration Day (traditional)
20: National Disc Jockey Day
20: World Religion Day
21: Inauguration Day (observed)
21: National Hugging Day
21: AFRMA Fancy Rat & Mouse Day
21: Martin Luther King Day
21: Squirrel Appreciation Day
22: Answer Your Cats Questions Day
22: Celebration of Life Day
22: Rid the World of Fad Diets and Gimmicks Day
22: Roe vs. Wade Day
23: National Handwriting Day
23: National Pie Day
23: Snowplow Mailbox Hockey Day
24: Belly Laugh Day
24: Beer Can Day
24: National Compliment Day
24: National Peanut Brittle Day
24: Rabi’I
24: Talk Like a Grizzled Prospector Day
24: Women’s Healthy Weight Day
25: A Room of One’s Own Day
25: Fun at Work Day
25: Macintosh Computer Day
25: National Pre-School Fitness Day
26: Lotus 1-2-3 Day
26: National Peanut Brittle Day
26: National Seed Swap Day
26: Toad Hollow Day of Encouragement
26: Tu B’shuvat
27: Auschwitz Liberation Day
27: Holocaust Memorial Day
27: International Day of Commemoration in Memory of the Victims of the Holocaust
27: Thomas Crapper Day
27: Viet Nam Peace Day
27: World Leprosy Day
28: Data Privacy Day
28: National Kazoo Day
28: Bubble Wrap Appreciation Day
28: Thank a Plugin Developer Day
29: Curmudgeons Day
29: Freethinkers Day
29: National Puzzle Day
29: Seeing Eye Dog Day
29: Thomas Paine Day
30: Inane Answering Message Day
31: Appreciate Your Social Security Check Day
31: Inspire Your Heart with Art Day
February
Monthly
Adopt a Rescued  Rabbit Month
AMD/Low Visions Awareness Month
American Heart Month
Avocado and Banana Month
Bake for Family Fun Month
Beans (Dried and Fresh Month)
Dog Training Education Month
Exotic Vegetables and Star Fruit Month
February is Fabulous Florida Strawberry Month
From Africa to Virginia Month
Grapefruit Month
International Boost Self Esteem Month
International Expect Success Month
International Hoof-care Month
Jobs in Golf Month
Library Lovers Month
Marfan Syndrome Awareness Month
Marijuana Awareness Month
National African American History Month
National Bird Feeding Month
National Black History Month

National Care about your Indoor Air Month
National Cherry Month
National Condom Month
National Children’s Dental Health Month
National Hot Breakfast Month
National Laugh-Friendly Month
National Mend a Broken Heart Month
National Parent Leadership Month
National Pet Dental Health Month
National Teen Dating Violence Awareness Month
National Time Management Month
National Weddings Month
Pent Dental Health Month
Plant the Seeds of Greatness Month
Pull Your Sofa Off the Wall Week
Relationship Wellness Month
Responsible Pet Owner’s Month
Return Shopping Carts to the Supermarket Month
Spay/Neuter Awareness Month
Spunky Old Broads Month
Sweet Potato Month
Wise Health Care Consumer Month
Worldwide Renaissance of the Heart Month
Youth Leadership Month
Lent: 13-3/30
Weekly
Solo Diners Eat Out Weekend: 1-7
Women’s Heart Week: 1-7
Boy Scout Anniversary Week: 3-9
Children’s Authors & Illustrators Week: 3-9
Dump Your Significant Jerk Week: 3-9
Freelance Writers Appreciation Week: 3-9
Intimate Apparel Week: 4-8
International Networking Week: 4-8
International Friendship Week: 4-8
National School Counseling Week: 4-8
Congenital Heart Defect Awareness Week: 7-14
Have a Heart for a Chained Dog Week: 7-14
Risk Awareness Week: 7-14
Love Makes the World Go Round; But, Laughter Keeps Us From Getting Dizzy Week: 8-14 
Celebration of Love Week: 10-16
Children of Alcoholics Week: 10-16
Jell-o Week: 10-16
Love a Mench Week: 10-16
Random Acts of Kindness Week: 10-16
National Green Week: 11-17
World AG Expo: 12-14
World Duchenne Muscular Dystrophy Awareness Week: 13-19
National Condom Week: 14-21
National NestboxWeek: 14-21
NCCDP Alzheimer’s and Dementia Awareness Week: 14-21
Great Backyard Bird Count: 15-17
National Date Week: 15-24
National Entrepreneurship Week: 16-23
National Future Farmers of America Week: 16-23
Brotherhood / Sisterhood Week: 17-23
Build A Better Trade Show Image Week: 17-23
National Engineers Week: 17-23
National Justice for Animals Week: 17-23
National Conference on Education: 21-23
Read Me Week: 21-25
Texas Cowboy Poetry Week: 22-24
National Eating Disorders Awareness Week: 24-3/2
National Secondhand Wardrobe Week: 24-3/2
Telecommuter Appreciation Week: 25-3/4
Peace Corps Week: 27-3/3
Daily
1: Bubble Gum Day
1: Car Insurance Day
1: G.I. Joe Day
1: Hula in the Coola Day
1: Give Kids a Smile Day
1: Freedom Day
1: Robinson Crusoe Day
1: Spunky Old Broads Day
1: Wear Red Day
2: Candelmas
2: Crepe Day or La Chandeleur
2: Groundhog Day
2: Ice Cream for Breakfast Day
2: Marmot Day
2: Groundhog Job Shadow Day
2: Hedgehog Day
2: Imbolic
2: Sled Dog Day
2: Take Your Child to the Library Day
2: World Play Your Ukulele Day
2: World Wetlands Day
3: Four Chaplains Memorial Day
3: The Day the Music Died
3: Dump Your Significant Jerk Day
3: Super Bowl XLVII
4: Liberace Day
4: Quacker Day
4: USO Day
4: World Cancer Day
5: Move Hollywood & Broadway to Lebanon, PA
5: Weatherman’s [Weatherperson’s] Day
5: Western Monarch Day
5: World Nutella® Day
5: African American Coaches Day
6: Digital Learning Day
6: National Girls & Women in Sports Day
7: Ballet Day
7: “e” Day
7: Black HIV/Aids Awareness Day
7: Wave All Your Fingers at Your Neighbor’s Day
8: Boy Scout Anniversary Day
8: Laugh and Get Rich Day
8: Opera Day
8: Tu B’ Shvat
9: National Stop Bullying Day 
9: Read in the Bathtub Day
10: Chinese New Year
10: Man Day
10: Plimsoll Day
10-12: Shrovetide
10: World Marriage Day
11: Be Electrific Day
11: Pro Sports Wives Day
11: National Shut-in Visitation Day
11: Satisfied Staying Single Day
11: White Shirt Day
11: Clean out Your Computer Day
11-12: Westminster Dog Show
12: Extraterrestrial Culture Day
12: Extraterrestrial Visitor Day
12: Darwin Day
12: International Pancake Day
12: Pancake Day
12: Mardi Gras
12: Paczki Day
12: Shrove Tuesday
12: Lincoln’s Birthday
12: NAACP Day
12: Oglethorpe Day
12: Paul Bunyan Day
12: Safety Pup Day
13: Ash Wednesday
13: Employee Legal Awareness Day
13: Get a Different Name Day
13: Madly In Love with Me Day
14: Ferris Wheel Day
14: Frederick Douglass Day
14: Pet Theft Awareness Day
14: Library Lovers Day
14: National Have a Heart Day
14: National Condom Day
14: World Congenital Heart Defect Awareness Day
14: League of Women Voters Day
14: National Women’s Hearth Day
14: National Call in Single Day
14: National Donor Day
14: Race Relations Day
14: Quirky Alone Day
14: Valentine’s Day
14: World Marriage Day
15: Lupercalia
15: Remember the Maine Day
15: Susan B. Anthony Day
15: National Gum Drop Day
16: Innovation Day
16: Kyoto Protocol Day
17: My Way Day
17: National PTA Founders Day
17: World Human Spirit Day
18: Battery Day
18: Cow Milked While Flying in an Airplane Day
18: Pluto Day
18: Presidents Day
19: Chocolate Mint Day
19: Iwo Jima Day
19: Single Tasking Day
20: Love Your Pet Day
20: Northern Hemisphere Hoodie Hoo Day
20: World Day for Social Justice
21: International Mothers Language Day
21: Introduce a Girl to Engineering Day
21” Ta’Anit Esther
22: National Margarita Day
22: Woolworth’s Day
22: World Thinking Day
22: George Washington’s Birthday
23: Curling is Cool Day
23: Diesel Engine Day
23: Iwo Jima Day (Flag Raised)
23: International Sword Swallowers
23: Open that Bottle Night
23: Purim
24: Academy Awards Night
24: Daytona 500
26: National Personal Chef’s Day
26: For Pete’s Sake Day
26: Levi Strauss Day
26: Spay Day USA
27: Inconvenience Yourself Day
28: Floral Design Day
28: National Chili Day
28: National Tooth Fairy Day
28: Rare Disease Day
Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *