|If you want results, booths need to go beyond a group of sales people handing out brochures and trinkets. After all, the reason for being there in the first place is to drive traffic to your booth, and in turn, meet potential sales leads. So, how do you stand out amongst the crowd and look interesting enough to draw an audience? The answer—interactive trade show exhibits.Interactive trade show exhibits have a dynamic dimension to them that draw attention to your company’s booth. The goal: To engage your audience by allowing them to actively participate with your company and its products and services. So, how do you incorporate an interactive element that provides a meaningful and relevant experience that sets you apart from the competition? Keep reading for some helpful tips.|
Product/service demos provide visitors the chance to sample exactly what your company offers. To entice your audience to get close enough to conduct your demos, provide fun contests, games or winnings as an incentive to get them engaged with the product.
RFID technology can also be used to add a personal touch to your client interactions. For instance, by using information on personal preferences from attendee profiles, a sales rep can gift custom giveaways for each individual—for instance, chocolate cashews for a chocolate lover, golf balls for the golf enthusiast or even an apron for the avid chef. The possibilities are endless.
Surface screens go one step further than multi-touch screens by adding a physical object to the display. The object is tagged with RFID technology and when placed on a surface table, it is computer-recognized and becomes interactive. Surface screens come to life and can follow the chipped object as it is moved, display content and more.
To sum it up, you need a unique attention grabber to stand out amongst the crowd. Put your hard-earned money to work for you at your next trade show and get interactive. Your sales team and your guests will thank you for it.
“Attracting Visitors to Your Booth with Interactive Presentations.” Attracting Visitors to Your Booth with Interactive Presentations. N.p., n.d. Web. 17 Dec. 2012.
“Face2Face.” Face2Face. N.p., n.d. Web. 31 Dec. 2012.
“Using RFID to Put the “WOW” Factor into Trade Shows and Corporate Events.” Using RFID to Put the “WOW” Factor into Trade Shows and Corporate Events. N.p., n.d. Web. 01 Jan. 2013.
“StudioBlog.” Multi-touch Screen. N.p., n.d. Web. 01 Jan. 2013.
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