Interactive trade show exhibits

If you want results, booths need to go beyond a group of sales people handing out brochures and trinkets. After all, the reason for being there in the first place is to drive traffic to your booth, and in turn, meet potential sales leads. So, how do you stand out amongst the crowd and look interesting enough to draw an audience? The answer—interactive trade show exhibits.

Interactive trade show exhibits have a dynamic dimension to them that draw attention to your company’s booth. The goal: To engage your audience by allowing them to actively participate with your company and its products and services. So, how do you incorporate an interactive element that provides a meaningful and relevant experience that sets you apart from the competition? Keep reading for some helpful tips.

Demonstrations
Don’t just tell people about your product or service, show them. If your company sells tangible products … bring samples, even if it’s a boom truck. If it is a service your company offers, consider using iPads® complete with a mobile app that walks them through your customer experience.

Product/service demos provide visitors the chance to sample exactly what your company offers. To entice your audience to get close enough to conduct your demos, provide fun contests, games or winnings as an incentive to get them engaged with the product.

Bring your display to life
The use of Radio Frequency Identification (RFID) can add a lively dimension to your booth or display. RFID technology uses a chip containing detailed information that when detected by a reader activates various effects. This technology can provide exhibitors instant access to a trade show attendee’s name, title, company, location and more if they are wearing an RFID-chipped badge. Use this valuable information to knock the socks off your visitors. Have a kiosk at the entrance to your booth that welcomes visitors by name and directs them to areas of interest within your booth. Better yet, if a visitor is a key client, your sales team can receive instant notification of their arrival so they can roll out the red carpet and provide some extra special attention.

RFID technology can also be used to add a personal touch to your client interactions. For instance, by using information on personal preferences from attendee profiles, a sales rep can gift custom giveaways for each individual—for  instance, a chocolate bar for a chocolate lover, golf balls for the golf enthusiast or even an apron for the avid chef. The possibilities are endless.

Interactive screens
Multi-touch screens are a great way to draw a crowd to your booth. This technology adds a 3D element to your content by allowing for more than your standard finger swipe or pinch-to-zoom motion. Rather, objects can be manipulated, turned and more. Multi-touch screens are a great place to display video, view documents and interact with 3D models of products or other relevant objects. Multi-touch screens turn your presentation into an experience people will remember.

Surface screens go one step further than multi-touch screens by adding a physical object to the display. The object is tagged with RFID technology and when placed on a surface table, it is computer recognized and becomes interactive. Surface screens come to life and can follow the chipped object as it is moved, display content and more.

Go virtual
Complement your traditional trade show with a virtual one. When paired together, you not only give the impression that you’re cutting edge; you are provided with the opportunity to expand your reach and hopefully convert virtual attendees into face-to-face ones next time around. Engage your virtual audience with online chat—both with event staff and other face-to-face guests. Utilize social media outlets such as Twitter®, Facebook® and LinkedIn® to interact with virtual guests, stream conference videos and post links to virtual presentations. Don’t forget to send virtual attendees a little something to remember you by. Some giveaway ideas include the Happy Hub USB, a universal charger or a laptop cleansing cloth.

To sum it up, you need a unique attention grabber to stand out amongst the crowd. Put your hard-earned money to work for you at your next trade show and get interactive. Your sales team and your guests will thank you for it.

“Attracting Visitors to Your Booth with Interactive Presentations.” Attracting Visitors to Your Booth with Interactive Presentations. N.p., n.d. Web. 17 Dec. 2012.

“Using RFID to Put the “WOW” Factor into Trade Shows and Corporate Events.”Using RFID to Put the “WOW” Factor into Trade Shows and Corporate Events. N.p., n.d. Web. 01 Jan. 2013.

“StudioBlog.” Multi-touch Screen. N.p., n.d. Web. 01 Jan. 2013.

“Face2Face.” Face2Face. N.p., n.d. Web. 31 Dec. 2012.

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March
Monthly
Adopt a Rescued  Rabbit Month
AMD/Low Visions Awareness Month
American Heart Month
Avocado and Banana Month
Bake for Family Fun Month
Beans (Dried and Fresh Month)
Dog Training Education Month
Exotic Vegetables and Star Fruit Month
February is Fabulous Florida Strawberry Month
From Africa to Virginia Month
Grapefruit Month
International Boost Self Esteem Month
International Expect Success Month
International Hoof-care Month
Jobs in Golf Month
Library Lovers Month
Marfan Syndrome Awareness Month
Marijuana Awareness Month
National African American History Month
National Bird Feeding Month
National Black History Month
National Care about your Indoor Air Month
National Cherry Month
National Condom Month
National Children’s Dental Health Month
National Hot Breakfast Month
National Laugh-Friendly Month
National Mend a Broken Heart Month
National Parent Leadership Month
National Pet Dental Health Month
National Teen Dating Violence Awareness Month
National Time Management Month
National Weddings Month
Pent Dental Health Month
Plant the Seeds of Greatness Month
Pull Your Sofa Off the Wall Week
Relationship Wellness Month
Responsible Pet Owner’s Month
Return Shopping Carts to the Supermarket Month
Spay/Neuter Awareness Month
Spunky Old Broads Month
Sweet Potato Month
Wise Health Care Consumer Month
Worldwide Renaissance of the Heart Month
Youth Leadership Month
Lent: 13-3/30
Weekly
Solo Diners Eat Out Weekend: 1-7
Women’s Heart Week: 1-7
Boy Scout Anniversary Week: 3-9
Children’s Authors & Illustrators Week: 3-9
Dump Your Significant Jerk Week: 3-9
Freelance Writers Appreciation Week: 3-9
Intimate Apprel Week: 4-8
International Networking Week: 4-8
International Friendship Week: 4-8
National School Counseling Week: 4-8
Congenital Heart Defect Awareness Week: 7-14
Have a Heart for a Chained Dog Week: 7-14
Risk Awareness Week: 7-14
Love Makes the World Go Round; But, Laughter Keeps Us From Getting Dizzy Week: 8-14
Celebration of Love Week: 10-16
Children of Alcoholics Week: 10-16
Jell-o Week: 10-16
Love a Mench Week: 10-16
Random Acts of Kindness Week: 10-16
National Green Week: 11-17
World AG Expo: 12-14
World Duchenne Muscular Dystrophy Awarenes Week: 13-19
National Condom Week: 14-21
National NestboxWeek: 14-21
NCCDP Alzheimer’s and Dementia Awareness Week: 14-21
Great Backyard Bird Count: 15-17
National Date Week: 15-24
National Entrepreneurship Week: 16-23
National Future Farmers of America Week: 16-23
Brotherhood / Sisterhood Week: 17-23
Build A Better Trade Show Image Week: 17-23
National Engineers Week: 17-23
National Justice for Animals Week: 17-23
National Conference on Education: 21-23
Read Me Week: 21-25
Texas Cowboy Poetry Week: 22-24
National Eating Disorders Awareness Week: 24-3/2
National Secondhand Wardrobe Week: 24-3/2
Telecommuter Appreciation Week: 25-3/4
Peace Corps Week: 27-3/3
Daily
1: Bubble Gum Day
1: Car Insurance Day
1: G.I. Joe Day
1: Hula in the Coola Day
1: Give Kids a Smile Day
1: Freedom Day
1: Robinson Crusoe Day
1: Spunky Old Broads Day
1: Wear Red Day
2: Candelmas
2: Crepe Day or La Chandeleur
2: Groundhog Day
2: Ice Cream for Breakfast Day
2: Marmot Day
2: Groundhog Job Shadow Day
2: Hedgehog Day
2: Imbolic
2: Sled Dog Day
2: Take Your Child to the Library Day
2: World Play Your Ukulele Day
2: World Wetlands Day
3: Four Chaplains Memorial Day
3: The Day the Music Died
3: Dump Your Significant Jerk Day
3: Super Bowl XLVII
4: Liberace Day
4: Quacker Day
4: USO Day
4: World Cancer Day
5: Move Hollywood & Broadway to Lebanon, PA
5: Weatherman’s [Weatherperson’s] Day
5: Western Monarch Day
5: World Nutella Day
5: African American Coaches Day
6: Digital Learning Day
6: National Girls & Women in Sports Day
7: Ballet Day
7: “e” Day
7: Black HIV/Aids Awareness Day
7: Wave All Your Fingers at Your Neighbor’s Day
8: Boy Scout Anniversary Day
8: Laugh and Get Rich Day
8: Opera Day
8: Tu B’ Shvat
9: National Stop Bullying Day
9: Read in the Bathtub Day
10: Chinese New Year
10: Man Day
10: Plimsoll Day
10-12: Shrovetide
10: World Marriage Day
11: Be Electrific Day
11: Pro Sports Wives Day
11: National Shut-in Visitation Day
11: Satisfied Staying Single Day
11: White Shirt Day
11: Clean out Your Computer Day
11-12: Westminster Dog Show
12: Extraterrestrial Culture Day
12: Extraterrestrial Visitor Day
12: Darwin Day
12: International Pancake Day
12: Pancake Day
12: Mardi Gras
12: Paczki Day
12: Shrove Tuesday
12: Lincoln’s Birthday
12: NAACP Day
12: Oglethorpe Day
12: Paul Bunyan Day
12: Safety Pup Day
13: Ash Wednesday
13: Employee Legal Awareness Day
13: Get a Different Name Day
13: Madly In Love with Me Day
14: Ferris Wheel Day
14: Frederick Douglass Day
14: Pet Theft Awareness Day
14: Library Lovers Day
14: National Have a Heart Day
14: National Condom Day
14: World Congenital Heart Defect Awareness Day
14: League of Women Voters Day
14: National Women’s Hearth Day
14: National Call in Single Day
14: National Donor Day
14: Race Relations Day
14: Quirky Alone Day
14: Valentine’s Day
14: World Marriage Day
15: Lupercalia
15: Remember the Maine Day
15: Susan B. Anthony Day
15: National Gum Drop Day
16: Innovation Day
16: Kyoto Protocol Day
17: My Way Day
17: National PTA Founders Day
17: World Human Spirit Day
18: Battery Day
18: Cow Milked While Flying in an Airplane Day
18: Pluto Day
18: Presidents Day
19: Chocolate Mint Day
19: Iwo Jima Day
19: Single Tasking Day
20: Love Your Pet Day
20: Northern Hemisphere Hoodie Hoo Day
20: World Day for Social Justice
21: International Mothers Language Day
21: Introduce a Girl to Engineering Day
21” Ta’Anit Esther
22: National Margarita Day
22: Woolworth’s Day
22: World Thinking Day
22: George Washington’s Birthday
23: Curling is Cool Day
23: Diesel Engine Day
23: Iwo Jima Day (Flag Raised)
23: International Sword Swallowers
23: Open that Bottle Night
23: Purim
24: Academy Awards Night
24: Daytona 500
26: National Personal Chef’s Day
26: For Pete’s Sake Day
26: Levi Strauss Day
26: Spay Day USA
27: Inconvenience Yourself Day
28: Floral Design Day
28: National Chili Day
28: National Tooth Fairy Day
28: Rare Disease Day
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