Going glossy
Once upon a time, nonprofit organizations had to walk the line between creating professional looking, eye-catching print pieces and low-cost, low-flash print pieces to see fundraising results. The general thought being, “We want to look like we have money, but not so much money that people sense there is no need to donate.”Today, however, that’s no longer necessarily the case. New printing technology and processes make affordable and beautiful printing accessible to just about any budget. Things like digital printing that allows for smaller runs, and online print vendors who can pump out print projects with lower overhead costs than mom and pop shops, all make it easier for nonprofit communicators.Suddenly, glossy no longer needs to equate to expensive. But with more choices in print vendors than ever before, marketers need to be more thoughtful in choosing vendors—online vs. local, which printing processes to go for, what finishes are most cost-effective.

Nancy Schwartz, nonprofit marketing expert, advises nonprofits to look beyond design and print production values to the real objectives of print communications. Before seeking quotes from anyone, she recommends asking these questions to help guide the creation and production of any print piece:

  • Do you aim for audiences to keep the printed piece or is it acceptable for them to read it and toss it out? “Keepers,” like annual reports, should be produced with higher production values than a time-sensitive flyer.
  • What do your audiences respond to most? Talk to your audiences to find out what really matters to them and what donors have responded to best in the past. Spend your budget in those places. For future mailings, keep track of pieces in file folders and binders or electronically to quickly reference the design and the outcome of the mailing.
  • Will your print or online piece stand alone or be reviewed as one of several communications from various nonprofits and other entities?

Additionally, print experts also advise considering the following to keep printing both appealing and cost-effective:

  • Stick with standard finished sizes to reduce paper waste and minimize costs.
  • Be careful when using bleeds, that is, color or images that run to the edges of the paper. Sometimes they require larger sheets that need to be trimmed, resulting in higher costs and longer production time.
  • Use color to print a large quantity of “shells” or templates. Then, customize the text as your projects come up throughout the year with one color of ink.
  • Similarly, spread the cost of color between several jobs. For example, design a series of brochures that share the same colors, and print them at the same time. It can be cheaper than paying separate setup charges for each.
  • On larger quantities that are printed on two sides, lay out both sides on one larger sheet. This is called printing “two-up” and can reduce costs by about 25 percent since press time is cut in half.
  • Choose the right type of binding. Saddle stitching (stapling the piece along the center fold) is one of the least expensive and most popular types of binding.
  • Consider digital color output. Though printing small quantities (under 400) of a full-color brochure is usually cost prohibitive for many organizations, consider short-run digital printing instead. If set up correctly, your project can be output directly from your digital files and the press time is cut in half.

By utilizing the latest in print processes and technology, your nonprofit can print marketing pieces and fundraising appeals that look nice and save money. Who knows, maybe those unspent dollars could even go to use to further enhance mailings by turning them into something special—add a gift, like a logo’d tote or lapel pin to encourage giving. Or, use extra funds to thank top-tier donors with an extra special gift like a branded portable electronics case or a spooner mug.

Whether you go glossy or stay matte, approach printing with a new eye. You’ll be the hero of the marketing team and the saver of the budget!

Schwartz, Nancy. “Balance Quality and Budget in Your Nonprofit Marketing Materials.” Nonprofit Marketing | Getting Attention. Web. 29 Jan. 2011.

“Ten Ways to Cut Your Printing Costs.” El Paso – Allegra Home. Web. 09 Feb. 2011.

Share this Newsletter:    Facebook   Twitter

March
MonthlyWeeklyDaily
Adopt a Rescued Guinea Pig Month
American Red Cross Month
Bell Peppers and Broccoli Month
Berries and Cherries Month
Colorectal Cancer Awareness Month
Credit Education Month
Deep Vein Thrombosis (DVT) Month
Deaf History Month
Employee Spirit Month
Exotic Winter Fruit & Leeks and Green Onion Month
Expanding Girls’ Horizons in Science & Engineering Month
Honor Society Awareness Month
Humorists Are Artists Month
International Expect Success Month
International Ideas Month
International Listing Awareness Month
International Mirth Month
International Women’s Month
Irish-American Heritage Month
Malignant Hypertension Awareness & Training Month
Music In Our Schools Month
National Athletic Training Month
National Caffeine Awareness Month
National Cheerleading Safety Month
National Chronic Fatigue Syndrome Awareness Month
National Clean Up Your IRS Act Month
National Color Therapy Month
National Colorectal Cancer Awareness Month
National Craft Month
National Ethics Awareness Month
National Eye Donor Month
National Frozen Food Month
National Multiple Sclerosis Educations & Awareness Month
National Kidney Month
National Kite Month
National March Into Literacy Month
National Nutrition Month
National On-Hold Month
National Social Work Month
National Umbrella Month
National Women’s History Month
Optimism Month
Play the Recorder Month
Poison Prevention Awareness Month
Save Your Vision Month
Sing with Your Child Month
Small Press Month
Spiritual Wellness Month
Supply Management Month
Women’s History Month
Workplace Eye Health and Safety Month
Youth Art Month
National Cheerleading Week: 1-7
National Ghostwriters Week: 1-7
National Write A Letter of Appreciation Week: 1-7
Universal Human Beings Week: 1-7
Iditarod Race: 5-20
American Council on Education: 5-8
Celebrate Your Name Week: 6-12
National Consumer Protection Week: 6-12
National Pancake Week: 6-12
National Words Matter Week: 6-12
Save Your Vision Week: 6-12
Read an E-Book Week: 6-12
Return The Borrowed Books Week: 6-12
Teen Tech Week: 6-12
Women in Construction Week: 6-12
Newspaper in Education Week: 7-11
National Procrastination Week: 7-13
National Sleep Awareness Week: 7-13
National School Breakfast Week: 7-11
Telecommuter Appreciation Week: 7-13
Universal Women’s Week: 8-14
Turkey Vultures Return to the Living Sing: 11-17
World Rattlesnake Round-up: 11-13
Campfire USA Birthday Week: 13-19
Wildlife Week: 13-20
International Brain Awareness Week: 14-19
National Inhalant and Poisons Awareness Week: 17-19
National Money Week: 17-19
American Crossword Puzzle Weekend: 18-20
Sherlock Holmes Weekend: 18-20
American Chocolate Week: 20-26
Consider Christianity Week: 20-26
National Agriculture Week: 20-26
National Animal Poison Prevention Week: 20-26
National Inhalant and Poisons Awareness Week: 20-26
National Poison Prevention Week: 20-26
Act Happy Week: 21-27
Pediatric Nurse Practitioner Week: 21-27
Week of Solidarity with People’s Struggling Against Racism & Discrimination: 21-27
World Folk Tales & Fables Week: 21-27
Wellderly Week: 21-27
YoYo and Skill Toys Week: 23-27
National Cherry Blossom Festival: 26-4/10
National Cleaning Week: 27-4/2
Root Canal Awareness Week: 27-4/2
National Protocol Officer’s Week: 28-4/5MIAEYC Early Childhood Week: 31-4/2
17: Absolutely Incredible Kid Day
17: Campfire Girls Day
17: St. Patrick’s Day
17: Ta’Ant Esther
18: Awkward Moments Day
18: Forgive Mom and Dad Day
18: National Biodiesel Day
19: Corn Dog Day
19: National Chocolate Carmel Day
19: National Quilting Day
19: Operation Iraqi Freedom Day
19: Perigean Tides
19: Purim
19: Swallows Return to San Juan Capistrano Day
20: Bed-in for Peace Day
20: Great American Meat Out Day
20: Kiss Your Fiance Day
20: National Jump Out! Day
20: Ostara
20: Proposal Day
20: National Agriculture Day
20: Now Ruz
20: Snowman Burning Day
20: Won’t You Be My Neighbor Day
20: Corn Dog Day
20: Maple Syrup Day
21: International Day for the Elimination of Racial Discrimination
21: Memorial Day
21: National Common Courtesy Day
21: Spring Fairy Fun Day
21: World Down Syndrome Day
22: American Diabetes Association Alert Day
22: As Young As You Feel Day
22; International Day of the Seal
22: International Goof-off Day
22: World Day for Water
23: National Puppy Day
23: Near Miss Day
23: O.K. Day
23: World Meteorological Day
23: Kick Butts Day
24: National Chocolate Covered Raisins Day
24: United Nations: World Tuberculosis Day
25: International Day of Rememberance of the Victims of Slavery and the Transatlantic
25: National Day of Celebration of Greek & American Democracy
25: Old New Years Day
25: Pecan Day
25: Tolkien Reading Day
26: Legal Assistants Day
26: Make Up Your Own Holiday
26: Earth Hour
27: Celebrate Exchange Day
27: Education and Sharing Day
27: Quirky Country Music Song Titles Day
28: Weed Appreciation Day
29: Knights of Columbus Founders Day
29: National Mom & Pop Business Owner’s Day
29: Texas Loves the Children Day
30: Doctors Day
30: Grass is Always Browner on the Other Side of the Fence Day
30: Pencil Day
31: Bunsen Burner Day
31: Mule Day
31: National “She’s Funny the Way” Day
April
MonthlyWeeklyDaily
Alcohol Awareness Month
Autism Awareness Month
Cancer Control Month
Celebrate Diversity Month
Child Abuse Prevention Month
Community Sprits Days (Month)
Couple Appreciation Month
Emotional Overeating Awareness Month
Fresh Florida Tomatoes Month
Grange Month
Holy Humor Month
Home Improvement Time (April – Sept)
Informed Women Month
Injury Prevention Month
International Customer Loyalty Month
International Daffynitions Month
International Twit Award Month
Jazz Appreciation Month
Keep America Beautiful Month
Learn Thai Month
Month of the Young Child
Month of the Military Child
National Car Care Month
National Child Abuse Prevention Month
National Decorating Month
National DNA & Genomics & Stem Cell Education & Awareness Month
National Donate Life Month
National Humor Month
National Kit Month
National Knuckles Down Month
National Landscape Architecture Month
National Occupational Therapy Month
National Parkinson’s Awareness Month
National Prepare Your Home to Be Sold Month
National Pecan Month
National Pet First Aid Awareness Month
National Poetry Month
National Sexually Transmitted Diseases (STDs) Month
National Youth Sports Safety Month
Pharmacists war on Diabetes Month
Physical Wellness Month
Prevent Lyme in Dogs Month
Prevention of Animal Cruelty Month
Rosacea Awareness Month
School Library Media Month
Soy Foods Month
Straw Hat Month
Stress Awareness Month
Southern Belles Month
Women’s Eye Health & Safety Month
Workplace Conflict Awareness Month
International School Spirit Season (April 30 – Dec 26)
Laugh at Work Week: 1-7
Medication safety Week: 1-7
Golden Rule Week: 1-7
Testicular Cancer Awareness Week: 2-7
Explore Your Career Options: 3-9
National Blue Ribbon Week: 3-9
National Week of the Ocean: 3-9
Hate Week: 4-10
Masters Tournament: 4-10
National Networking Week: 4-10
National Public Health Week: 4-10
National Work Zone Safety Awareness Week: 4-10
International Whistlers Week: 7-10
Consider Christianity Week: 10-16
Health Information Privacy And Security Week: 10-16National Environmental Week: 10-16
National Inspirational News Week: 10-16
National Library Week: 10-16
National Volunteer Week: 10-16
Pan American Week: 10-16
Passiontide: 10-23
Passion Week: 10-16
Week of The Young Child: 10-16
National Personal Training Week: 11-17
Fiddler’s Frolic: 14-17
National & Global Youth Service Days: 15-17
Cleaning for a Reason Week: 17-23
Coin Week: 17-23
Holy Week: 17-23
National Crime Victims Rights Week: 17-23
National Karaoke Week: 17-23
National Paperboard Packaging Week: 17-23
National Pet ID Week: 17-23
Consumer Awareness Week: 18-23
Fibroid Awareness Week: 18-22
Fish Fry Week: 18-24
National Park Week: 18-24
Police Officers Who Gave Their Lives In The Line of Duty Week: 18-23
Turnoff Week: 18-24
Peach: 19-26
National Dance Week: 22-5/1
Administrative Professionals Week: 24-30
National Scoop the Poop Week: 24-30
National Playground Safety Week: 24-30
Sky Awareness Week: 24-30
Safe Kids Week: 25-5/1
Gathering of the Nations PowWow: 28-30
National Dream Hotline: 29-5/1 
1: April Fools or All Fools Day*
1: US Air Force Day*
1: Boomer Bonus Days*
1: Good Friday
1: National Fun Day*
1: Poetry & The Creative Mind Day*
1: Reading is Funny Day
1: Hospital Admitting Clerks Day
1: Sorry Charlie Day*
1: Atheists Day*
2: International Children’s Book Day*
2: Reconciliation Day*
2: World Autism Day*
2: International Pillow Fight Day
3: Pony Express Day*
3: Tweed Day*
4: International Day for Mine Awareness & Assistance in Mine Action*
4: Victims of Violence Holy Day*
4: Vitamin C Day*
5: National Deep Dish Pizza Day
6: National Day of Hope
6: Drowsy Driver Awareness Day*
6: National Student Athlete Day
6: New Beers Eve*
6: Church of Latter Day Saints Day*
6: Paraprofessional Appreciation Day
6: Tartan Day*
6: Teflon Day*
6: Army Day
7: ASPCA (American Society for the Prevention of Cruelty to Animals Day)
7: Metric System Day*
7: National Beer Day
7: No Housework Day*
7: World Health Organization Day*
8: Buddha Day*
8: National Pie Day
9: National Cherish an Antique Day*
9: National Former Prisoner of War Recognition Day*
10: National Sibling Day*
10: Salvation Army Founder’s Day*
10: Safety Pin Day*
10: National Farm Animals Day
11: Barbershop Quartet Day*
11: World Parkinson’s Disease Day*
11: National Pet Day*
12: D.E.A.R. Day (Drop Everything and Read)*
12: Licorice Day*
12: Walk on Your Wild Side Day*
12: National Library Day
12: Equal Pay Day*
13: Thomas Jefferson Day*
13: Tax Freedom Day
14: Children with Alopecia Day*
14: International Moment of Laughter Day
14: National D.A.R.E. Day
14: Pan American Day*
15: DNA Day
15: Income Tax Pay Day*
15: Take a Wild Guess Day*
16: Auctioneers Day
16: Husband Appreciation Day
16: Record Store Day
16: Teach Your Daughter to Volunteer Day
17: Bat Appreciation Day
17: Blah! Blah! Blah! Day*
17: Ellis Island Family History Day*
17: Ford Mustand Day*
17: Nothing Like A Dame Day*
17: Palm Sunday
17: Perigean Spring Tides
18: Boston Marathon
18: Adult Autism Day*
18: National Wear Your Pajamas To Work Day*
18: Pet Owners Independence Day*
18: International Amateur Radio Day*
18: National Stress Awareness Day*
19: National Hanging Out Day*
19: Oklahoma City Bombing Commemoration Day*
21: Get To Know Your Customers Day
21: High Five Day
21: Holy Thursday
21: Kindergarten Day*
21: National Chocolate-covered Cashews Day*
21: National Teach Your Children To Save Day
22: Chemists Celebrate The Earth Day*
22: Earth Day*
22: Good Friday
22: In God We Trust Day’ Day*
22: Mother Earth Day
22: National Jelly Bean Day*
23: Movie Theatre Day*
23: Talk Like Shakespeare Day*
23: World Book & Copyright Day*
23: Bulldogs are Beautiful Day
23: International Marconi Day
24: Easter
24: World Tai Chi & Qigong Day
24: National Pet Parent’s Day
24: Mother, Father Deaf Day
25: Easter Monday
25: White House Easter Egg Roll
25: Malaria Awareness Day*
25: Red Hat Society Day*
26: Hug an Australian Day*
26: Richter Scale Day*
26: National Kids and Pets Day*
27: Administrative Professionals Day or Secretary’s Day
27: Mantanzas Mule Day*
27: Babe Ruth Day*
27: Morse Code Day*
28: Take Our Daughters & Sons to Work Day
28: Workers Memorial Day*
28: Poem in Your Pocket Day
29: Arbor Day
29: National Hairball Awareness Day
29: National Dance Day*
29: Save the Frogs Day
30: Eeyore’s Birthday Day
30: Beltane*
30: Bugs Bunny Day*
30: National Go Birding Day
30: National Rebuilding Day
30: Hairstylists Appreciation Day*
30: Penguin Day
30: Sense of Smell Day
30: National Honesty Day
30: Spank Out Day*
30: Walpurgis Night*
30: World Healing Day
Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Average rating:  
 0 reviews

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *