Nonprofit: Mobile wallet
Working for a nonprofit organization, you likely appreciate the expression “Every little bit counts.”Because in the world of fundraising, no gift is too small, right? Especially when we’re talking free money!South of the border, we are starting to see numerous tools that help nonprofit organizations do just that—generate free money. It’s such a brilliant idea, it’s only a matter of time before these tools reach Canada. When the day comes, be sure to take full advantage of them. Keep reading to find out more.

Free fundraising tools for nonprofits

For a list of tools American nonprofits are using to solicit free money for their organization, look no further. This e-newsletter will give a quick summary of how they work, so you’re prepared when they start to migrate north:

  • AmazonSmile: AmazonSmile is an Amazon.com® owned and operated website. It offers many of the same products, prices and shopping features as the Internet-based retailer, yet when customers shop with AmazonSmile, they can donate 0.5 percent of their purchase to the charitable organization of their choice—at no cost to the shopper or the nonprofit organization. Donations are direct deposited each quarter. There is a similar approach starting to roll out in Canada. For instance, shoppers can choose to direct a portion of their transaction to the Canadian Red Cross when they access Amazon.ca from the charity’s website.
  • iGive®: An online retailer, iGive donates a portion of every purchase to shoppers’ favourite charitable organizations. Nonprofits need not sign up in advance because shoppers simply name their favourite charitable organization and an email is generated, asking the organization to verify and confirm the information provided by the shopper. Cheques are mailed to the nonprofit monthly—an average of three percent of purchases are donated.
  • Ziggedy®: This is an online shopping site that provides users with the opportunity to earn a free donation to their favourite charity. The site partners with more than 3,500 retailers, and in addition to providing free money to charities, it doubles as a place for shoppers to price shop, view deals and more. Nonprofits simply send an email to Ziggedy at support@ziggedy.com to get started. There is no charge to sign up or receive donations.

Remember, all the free fund generating sites in the world are only as good as the number of supporters who know about them. Once you start using them, be sure you’re including links and icons that direct people to these important sites on your website, social media and printed materials. When sending out mailers, event invites and annual reports, be sure to remind donors of this free and easy way to give a little more. Mousepads, Screen Sweeps or Removable Computer Calendars make great mailable giveaways that serve as reminders about these easy-to-use moneymakers. Or generate some social media buzz by asking fans to commit to using at least one of these tools to support your cause. Thank those who take the pledge with a small token of gratitude—a reusable shopping tote or magnetic coupon clip makes a great choice.

AmazonSmile Org Central: Customers Shop. Amazon Gives.AmazonSmile Org Central. N.p., n.d. Web. Retrieved 20 Jan. 2015.

iGive.com: You Shop. Your Charity Gets Money. For Free. iGive.com. N.p., n.d. Web. Retrieved 20 Jan. 2015.

What Is Ziggedy?” Ziggedy Help Center. N.p., n.d. Web. Retrieved 20 Jan. 2015.

Sullivan, Patrick. “Hooking New Online Shoppers To Also Donate Takes Marketing.The NonProfit Times. N.p., 31 Oct. 2014. Web. Retrieved 20 Jan. 2015.

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