Visit us at 4imprint.com

Fun(!)draising and social networks
employee
YouTubetwitter
Check us out on:twitterYouTube
Fun(!)draising and social networksAs the popularity of social networking sites like Facebook and Twitter continues to grow, so do the opportunities for nonprofit organizations to embrace new fundraising strategies. Often referred to as philanthropy 2.0, incorporating the use of social networking into a fundraising campaign can prove to be an effective tool in meeting development goals and growing your donor base.

Fundraising through social networks is not totally unlike traditional fundraising strategies; it depends on relationships and trust to be successful. You will need to take the time and effort to engage your audiences—while explaining your cause and the differences you are making—in order to build these relationships and trust before venturing into “ask” territory.

At the heart of philanthropy 2.0, there are two basic strategies: use social networking as a component within a larger campaign to spread the word and drive traffic to a campaign web page, or create smaller campaigns using only social networks in hopes of acquiring micro-gifts.

Strategy 1: Social networking as PART of an integrated campaign
Using this strategy, your website will be integral to spreading the word. Create a campaign-related page that includes a background of your cause, along with clear and prominent ways for donors to give and links to your social networks. Use your social networks to drive donors to this page and make a gift. Consider the following tactics as parts to your integrated campaign:

  • Blog your cause

Blogs provide the perfect venue for getting the word out about your cause or campaign. Share stories that will inspire people to give. Encourage users to comment and share their own stories. Remember to link back to your campaign web page prominently and often.

  • Spread the word on Twitter and Facebook

Much like the blog, you can use Twitter and Facebook to spread the word, share updates and provide donation links. You can also add your organization to Facebook Causes—a part of Facebook devoted to nonprofits and causes attempting to rally support and increase visibility on Facebook.

  • Hold a virtual contest, raffle or giveaway

Encourage potential donors to interact with your organization through social media channels by offering a contest, raffle or giveaway. Ask them to “register to win” branded items like a Jerzees Cotton T-Shirt or a Spooner Mug as a way of increasing your fan base or followers. For those visitors who become truly engaged in your social media efforts, offer them fun items like a USB Swing Flash Drive or an M&M’s® Tube to say thank you for their continued interaction. Try enticing increased giving with a raffle to win larger, impressive items like the Star Treat Box or an Organic Market Bag Set. (*Note: Before conducting a raffle of any kind, be sure to check raffle laws in your state.)

Social networking as THE campaign
This strategy’s goal is to obtain a significant number of “micro-gifts”—gifts of $10 or less—using just social media channels like Facebook or Twitter. The strategy is meant to be short-lived and is often limited to 24 hours or less, which may require you to prime your audiences in advance.

  • Tweet your way to the goal
    Twitter has proven to be a successful method for nonprofit organizations to raise money in a short time period. Tools like Twitpay and Tweet for Good allow users to tweet their cause and provide a direct link for their followers to contribute.
  • Focus on Facebook
    Use a Chipin widget to kick off a campaign on your nonprofit’s Facebook page and share donations in real time. Then call your fans to action with a wall post, note or message. Ask that they give $1 or $5 and ask their friends to do the same.

After you choose a strategy and carry out a successful campaign, thank everyone who participated. For those who went above and beyond in spreading the word or those who donated substantially, thank them by sending a gift along with a note. Try a Carabiner Aluminum LED Flashlight with a “Thanks for shining some light on our cause!” note or a Shiny Heart Note Nest with a note that says “Thank you from the bottom of our hearts.”

One more thing: don’t forget to have fun! Regardless of the strategy your nonprofit chooses or the amount of money raised, your nonprofit will benefit—you will have reached out to new prospects and spread the word of your nonprofit or cause.

For more information on social media fundraising, visit one of the longest running and most popular blogs for nonprofits — Beth Kanter’s blog!

October
MarchMarchMarch
Adopt A Shelter Dog Month
World Blindness Awareness Month
Children’s Magazine Month
Church Safety and Security Month
Class Reunion Month
Co-op Awareness Month
Domestic Violence Awareness Month
Dyslexia Awareness Month
Eat Better, Eat Together Month
Emotional Wellness Month
German-American Heritage Month
Global Diversity Awareness Month
Go Hog Wild – Eat Country Ham
Halloween Safety Month
Head Start Awareness Month
Long Term Care Planning Month
Month of Free Thought
National Animals Safety and Protection Month
National Bake and Decorate Month
National Breast Cancer Awareness Month
National Caramel Month
National Chili Month
National Chiropractic Month
National Crime Prevention Month
National Dental Hygiene Month
National Ergonomics Month
National  Go On A Field Trip Month
National Orthodontic Health Month
National Physical Therapy Month
National Popcorn Poppin Month
National Reading Group Month
National Roller Skating Month
National RSV Awareness Month
National Sarcastic Awareness Month
National Window Covering Safety Month
National Work and Family Month
National Sudden Infant Death Syndrome Awareness Month
Organize Your Medical Information Month
Photographer Appreciation Month
Positive Attitude Month
Right Brainers Rule! Month
Spinach Lovers Month
Squirrel Awareness Month
Stamp Collecting Month
Women’s Small Business Month
Universal Children’s Week: 1-7
No Salt Week: 2-4
National Newspaper Week: 4-10
National Work From Home Week: 4-10
Fire Prevention Week: 4-10
National Carry A Tune Week: 4-10
Customer Service Week: 5-11
Financial Planning Week: 5-11
Kid’s Goal Setting Week: 5-10
Physicians Assistant Week: 6-12
Build Your Business with Business Cards Week: 11-17
Emergency Nurses Week: 11-17
Home-Based Business Week: 11-17
National Food Bank Week: 11-17
World Rainforest Week: 12-18
Teen Read Week: 18-24
National Chemistry Week: 18-24
National Characters Count Week: 18-24
National Forest Products Week: 18-24
National Lead Poisoning Prevention Week: 18-24
National School Bus Safety Week: 18-24
Freedom of Speech Week: 19-25
National Massage Therapy Week: 19-25
National Businesswomen’s Week: 19-25
International Magic Week: 25-31
Peace, Friendship and Good Will Week: 25-31
Give Wildlife a Break Week: 26-11/1
World Hearing Aid Awareness Week: 27-10/3
1: Fire Pup Day
2: Guardian Angels Day
2: Lee’s National Denim Day
2: National Diversity Day
2-4: National Fallen Firefighters Weekend
2: National Custodial Workers Day
2: World Smile Day
3: Alternative Fuel Day
3: Change a Light Day
3: World Card Making Day
4: Blessing of the Fishing Fleet
5: Child Health Day
5: Improve Your Office Day
5: World Teachers Day
6: Mad Hatter Day
7: Balloons Around The World
10: National Cake Decorating Day
10: Naval Academy Day
10: Universal Music Day
12: International Moment of Frustration Scream Day
12: Columbus Day
12: Free Thought Day
12: National Kick Butt Day
12: Native Americans’ Day
13: Navy Birthday
13: National Face Your Fears Day
14: Be Bald And Be Free Day
14: National Bring Your Teddy Bear To Work & School Day
15: Get to Know Your Customers Day
15: Get Smart About Credit Day
15: National Grouch Day
16: Boss’s Day
16: Dictionary Day
17: Sweetest Day
17: World Toy Camera Day
19: Evaluate Your Life Day
22: Caps Locks Day
23: Ipod Day
24: Make A Difference Day
25: Mother-in-Law Day
27: Cranky Co-workers Day
27: Navy Day
28: National Chocolates Day
29: Internet Day
30: Haunted Refrigerator Day
30: National Candy Corn Day
31: Halloween
November
MarchMarchMarch
American Diabetes Month
Aviation History Month
Epilepsy Awareness Month
Family Stories Month
Lung Cancer Awareness Month
Military Family Appreciation Month
National Adoption Month
National Alzheimer’s Disease Month
National Georgia Pecan Month
National Home Care & Hospice Month
National Life Writing Month
National Long-Term Care Awareness Month
National Novel Writing Month
National Peanut Butter Lovers Month
National Roasting Month
Prematurity Awareness Month
National Animal Shelter Appreciation Week: 1-7
World Communication Week: 1-7
Pursuit of Happiness Week: 8-14
Fraud Awareness Week: 8-15
National Young Reader’s Week: 9-15
World Kindness Week: 9-16
American Education Week: 15-21
National Family Week: 22-28
National Game & Puzzle Week: 22-28
National Teens Don’t Text and Drive Week: 22-28
Better Conversation Week: 23-29
1: All Saints’ Day
1: Daylight Saving Time Ends
1: National Authors’ Day
2: Cookie Monster Day
3: Cliché Day
3: Sandwich Day
4: Use Your Common Sense Day
5: National Men Make Dinner Day
7: International Tongue Twister Day
7: National Bittersweet Chocolate with Almonds Day
8: Cook Something Bold and Pungent Day
8: National Parents As Teachers Day
10: Area Code Day
10: Marine Corps Day
11: National Young Reader’s Day
11: Veterans Day
13: Guinness World Record Day
13: World Kindness Day
14: World Diabetes Day
15: America Recycles Day
15: National Bundt (pan) Day
17: Homemade Bread Day
18: Mickey Mouse Day
18: Push-button Phone Day
18: National Education Support Professionals Day
19: Great American Smokeout
19: Use Less Stuff Day
20: Children’s Day
20: Name Your PC Day
21: World Hello Day
21: National Adoption Day
21: National Family Volunteer Day
22: Humane Society Anniversary Day
24: Celebrate Your Unique Talent Day
26: Thanksgiving Day
27: Black Friday
27: Flossing Day
29: Electronic Greetings Day
30: Computer Security Day
30: Stay Home Because You’re Well Day
December
MarchMarchMarch
Bingo’s Birthday Month
National Write A Business Plan Month
National Tie Month
Rising Star Month
Safe Toys and Gifts Month
Universal Human Rights Month
Cookie Cutter Week: 1-7
Tolerance Week: 1-7
Recipe Greetings For The Holidays Week: 1-8
Operations Santa Paws Week: 1-19
National Hand Washing Awareness Week: 6-12
Human Rights Week: 10-17
Hanukkah: 12-19
It’s About Time Week: 25-31
Kwanzaa: 26-1/1
1: World Aids Day
2: Special Education Day
3: International Day of Disabled Persons
6: Coats & Toys for Kid Day
6: Miners’ Day
6: St. Nicholas Day
7: National Pearl Harbor Remembrance Day
7: National Cotton Candy Day
10: Human Rights Day
15: Bill of Rights Day
16: National Chocolate Covered Anything Day
17: National Re-gifting Day
18: Underdog Day
21: Humbug Day
21: Winter Solstice
24: Christmas Eve
25: Christmas
26: Boxing Day
26; National Candy Cane Day
29: Tick Tock Day

Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Average rating:  
 0 reviews

Related Resources

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *