Driving new customer traffic to your website
According to a 2012 report on the influence of the Internet, 89 percent of consumers use search engines to find out more about products, services or businesses before making a purchase. This study reinforces the importance of people being able to find your business online. But driving traffic to your site, especially new and qualified customers, can be a challenge.If you’re looking to increase your website’s visibility to search engines and drive new, qualified leads to it without breaking the bank, keep reading.

Simple tips to help customers find you online
If potential customers can’t find you when searching online, you could be missing out on valuable business and the opportunity to form invaluable relationships. Here are some simple tips that can help you get found among the masses:

  • Search engine optimization (SEO): Search engine optimization involves increasing your website’s visibility in the eyes of search engines. Using meaningful and relevant keywords in your website’s content is one of the methods that can help increase your rank. One way to do this is by writing your site’s content to include these keywords; but even more importantly, by providing valuable content they want to read. To get started, try using an online keyword tool. Google® Keyword Planner is a free tool that combines a keyword tool with a traffic estimator to identify and assess keywords important to your business. To access Keyword Planner, either sign-in to your existing Google AdWords® account or create a new one—you can find Keyword Planner under the Tools and Analysis drop-down menu. Or, try Wordtracker®. Wordtracker offers both paid and free tools to help you find relevant keywords to use in your SEO efforts.
  • Blog: Blogging can be a great way to provide value to those who visit your site and keep them coming back for more. Use your blog to write about your industry or the products and services you offer. Include relevant keywords in your content to boost SEO. Don’t overlook the impact of promoting your blog offline to find new customers. For instance, if you are a pet retailer, promote your blog’s URL on individually wrapped pet treats or on Pet Food Scoop ‘N Clips and distribute them at local veterinary offices, the animal shelter or at doggy daycares.
  • Post video: Creating and posting video to YouTube® can help potential customers find your business and drive them to your website. Video content can be instructional, informative or even inspirational. The important thing is that it provides value and calls to action. If you’re a manufacturer, consider sharing video that outlines a complex process you’re proficient in. Let’s say you’re in the auto industry, post an instructional video with helpful tips on buying a new car. Include a link to your website and encourage people to click on it by offering free content, product samples or even the chance to win a contest. Reward winners with a custom-printed tool set or Auto Emergency Tool Kit.
  • Social media: Social media outlets can be yet another great way to communicate with potential customers and drive them to your website. Get readers to like your Facebook® page or follow you on Twitter® by sharing relevant, meaningful content. Post links to blog posts or information on new products or services you offer to drive those seeking knowledge back to your site. Keep people engaged and coming back for more by offering consistent, valuable content. You can further engage users with contests for prize drawings for liking your page or commenting on your posts. Reward participants with company logo’d polo shirts or ear buds.

Remember, driving Web traffic doesn’t have to break the bank—but being MIA in a sea of businesses competing for your customers can. Try these SEO tips to start raising your company’s rankings and improving your bottom line.

“89 percent of consumers use search engines for purchase decisions.” Brafton. N.p., 02 Feb. 2012. Web. Retrieved 21 Oct. 2013.

Pozin, Ilya. “10 Proven Ways To Market Your Website.” Forbes. Forbes Magazine, 11 Apr. 2012. Web. Retrieved 21 Oct. 2013.

“Keyword Planner has replaced Keyword Tool.” Keyword Planner has replaced Keyword Tool. Google. N.p., n.d. Web. Retrieved 21 Oct. 2013.

“Reveal high-performing keywords in minutes.” Reveal High Performing Keywords in Minutes with Wordtracker. N.p., n.d. Web. Retrieved 21 Oct. 2013.

Gerber, Scott. “13 Ethical Ways to Increase Your Site’s Search Traffic.” Mashable. N.p., 09 Sept. 2013. Web. Retrieved 21 Oct. 2013.

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