Driving new customer traffic to your website
According to a 2012 report on the influence of the Internet, 89 percent of consumers use search engines to find out more about products, services or businesses before making a purchase. This study reinforces how important it is for people to be able to find your business online. But driving traffic to your site, especially new and qualified customers can be a challenge.If you’re looking to increase your website’s visibility to search engines and drive new, qualified leads to it without breaking the bank, keep reading.

Simple tips to help customers find you online
If potential customers can’t find you when searching online, you could be missing out on valuable business and the opportunity to form invaluable relationships. Here are some simple tips that can help you get found amongst the masses:

  • Search engine optimization (SEO): Search engine optimization involves increasing your website’s visibility in the eyes of search engines. Using meaningful and relevant keywords in your website’s content is one of the methods that can help increase your rank. One way to do this is by writing your site’s content to include these keywords; but even more importantly, by providing valuable content they want to read. To get started, try using an online keyword tool. Google® Keyword Planner is a free tool that combines a keyword tool with a traffic estimator to identify and assess keywords important to your business. To access Keyword Planner, either sign-in to your existing Google AdWords® account or create a new one—you can find Keyword Planner under the Tools and Analysis drop-down menu. Or, try Wordtracker®. Wordtracker offers both paid and free tools to help you find relevant keywords to use in your SEO efforts.
  • Blog: Blogging can be a great way to provide value to those who visit your site and keep them coming back for more. Use your blog to write about your industry or the products and services you offer. Include relevant keywords in your content to boost SEO. Don’t overlook the impact of promoting your blog offline to find new customers. For instance, if you are a pet retailer, promote your blog’s URL on Reflector Pet ID Tag or on Pet Food Scoop ‘N Clip and distribute them at local veterinary offices, the animal shelter or at doggy daycares.
  • Post video: Creating and posting video to YouTube® can help potential customers find your business and drive them to your website. Video content can be instructional, informative or even inspirational. The important thing is that it provides value and calls to action. If you’re a manufacturer, consider sharing video that outlines a complex process you’re proficient in. Let’s say you’re in the auto industry, post an instructional video with helpful tips on buying a new car. Include a link to your website and encourage people to click on it by offering free content, product samples or even the chance to win a contest. Reward winners with a custom-printed tool set or Auto Safety Kit.
  • Social media: Social media outlets can be yet another great way to communicate with potential customers and drive them to your website. Get readers to like your Facebook® page or follow you on Twitter® by sharing relevant, meaningful content. Post links to blog posts or information on new products or services you offer to drive those seeking knowledge back to your site. Keep people engaged and coming back for more by offering consistent, valuable content. You can further engage users with contests for prize draws for liking your page or commenting on your posts. Reward participants with company logo’d polo shirts or ear buds.

Remember, driving Web traffic doesn’t have to break the bank—but being MIA in a sea of businesses competing for your customers can. Try these SEO tips to start raising your company’s rankings and improving your bottom line.

89 percent of consumers use search engines for purchase decisions.” Brafton. N.p., 02 Feb. 2012. Web. Retrieved 21 Oct. 2013.

Pozin, Ilya. “10 Proven Ways To Market Your Website.” Forbes. Forbes Magazine, 11 Apr. 2012. Web. Retrieved 21 Oct. 2013.

Keyword Planner has replaced Keyword Tool.Keyword Planner has replaced Keyword Tool. Google.com. N.p., n.d. Web. Retrieved 21 Oct. 2013.

Reveal high-performing keywords in minutes.” Reveal High Performing Keywords in Minutes with Wordtracker. N.p., n.d. Web. Retrieved 21 Oct. 2013.

Gerber, Scott. “13 Ethical Ways to Increase Your Site’s Search Traffic.”  Mashable. N.p., 09 Sept. 2013. Web.Retrieved 21 Oct. 2013.

December
Monthly

Awareness Month of Awareness
Months Month

World Aids Month
Operation Santa Paws
Quince and Watermelon Month

 

Root Vegetables and Exotic Fruits Month

Safe Toy and Gift Month
Spiritual Literacy Month

Take a New Year’s Resolution to Stop Smoking

 

Tomato and Winter Squash MonthUniversal Human Rights Month

Worldwide Food Service Safety Month

Weekly

Clerc-Gallaudet Week: 1-7

Cookie Cutter Week: 1-7

Recipe Greeting for the Holidays
Week: 1-7
Tolerance Week: 1-7

 

Human Rights Week: 10-17Halcyon Days: 14-18

Christmas Bird Count Week: 14-1/55

Gluten-Free Baking Week: 15-21

Posadas: 16-24Saturnalia: 17-23

It’s About Time Week: 25-31

Kwanzaa

Daily
1: Advent1: Day With(out) Art Day

1: XTERRA Championships

1: World Aids Day

2: Cyber Monday

2: International Day for the Abolition
of Slavery Day

2: Special Education Day

3: International Day of Disabled Persons

4: Special Kids Day

5: Bathtub Party Day

5: International Ninja Day

5: International Volunteer Day for
Economic & Social Development

6: National Day of Remembrance
and
Action on Violence Against Women

6: St. Nicholas Day

7: Faux Fur Friday

7: Earmuff Day or Chester
Greenwood Day

7: International Civil Aviation Day

7: Skywarn Recognition Day

8: Pretend to be a Time Traveler Day

9: Worldwide Candle Lighting Day
9: World Choral Day

 

9: International Anti-corruption Day
9: Weary Willie Day

10: Dewey Decimal System Day

10: Human Rights Day

10: Nobel Prize Day

11: International Mountain Day

11: UNICEF Birthday

12: Gingerbread House Day

12: Poinsettia Day

13: Asarah B’Tevet

13: Pick a Pathologist Pal Day

14: Day of the Horse

14: International Shareware Day

14: Monkey Day

15: Cat Herders Day

16: Barbie and Barney Backlash Day

16: Free Shipping Day

16: Zionism Day

18: Answer the Telephone Like Buddy
Elf Day

18: International Migrants Day

20: International Human Solidarity Day
20: Mudd Day

21: Underdog Day

 

21: Crossword Puzzle Day21: Forefathers Day

21: Humbug Day

21: Phileas Fogg Win A Wager Day

21: World Peace Day/Winter Solstice

21: Yalda

21: Yule

23: Festivus

24: Christmas Eve

25: A’Phabet Day or No ‘L’ Day

25: Christmas

26: Boxing Day

28: Holy Innocents Day

28: Pledge of Allegiance Day

29: Tick Tock Day

30: Bacon Day

30: Falling Needles Family Fest Day

31: Leap Second Time Adjustment Day

31: Make Up Your Mind Day

31: New Year’s Eve

31: No Interruptions Day

31: Universal Hour of Peace Day

31: World Peace Meditation Day

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