Deliveries done right
When a blizzard threated to delay a delivery by LA-based Now Courier, the driver commandeered a snowmobile to get through the snowy mountain pass his truck was trapped on. To say that delivery went “above and beyond” is a true statement. The recipient probably still relies on Now Courier to transport urgent packages because of that one personal gesture.There are other ways (beyond showing up on a snowmobile) to ensure a memorable delivery that earns customer loyalty. (Even though we especially love that story as we are located in Wisconsin and know a thing or two about snowmobiles!)It’s easy: Make it personal.

The promise of personal business
Delivery may be the mainstay of your small business, but every business is first and foremost built on personal relationships. You build those relationships by talking about life outside your business and the things that matter to your customers, which show that “you’re human” and care, according to one Fast Company® article.

Add personal touch
Your delivery service provides a unique opportunity to develop your customer relationships. All it takes is one or two personal touches. For example:

  • If one of your clients indicates that they will be using their order as a gift to someone else, you could always provide them with a gift bag.
  • After a few consecutive months of calls or orders from the same customer, include a personal “Thanks for your business” card. It can be just the card or it can include a personal note from you, too; handwritten notes are very thoughtful.
  • If some of your orders come from the Internet, offer customers an electronic coupon for 15 percent off their next purchase. Or, alternatively, the coupon could be immediately redeemable for a promotional product of their choice—maybe a can cooler, a bumper sticker or an elegant keychain.
  • You could put some candy in with a delivery, too. Nothing extravagant, just a small bag of gummies or jelly beans. It might be a very welcome gift for someone who has been very busy. You can leave them with the candy to “sweeten their day.”

A few personal flourishes are great, but the other part and parcel of growing your relationship with your customers is making time for them. Sound simple? It is.

Don’t be afraid to be personal
Unless you or the client is against a formidable deadline, use the face time to talk with them at the time of the delivery. Talk about their business and, as you get to know each customer better, talk about their family or hobbies, too. Pretty soon, your personal interactions with returning clients will become more joyful and more meaningful.

It won’t be long until all those little things, those little delivery gestures and personal touches, will help turn your business into a big thing.

Greco, Susan. “Specialty Delivery.” Specialty Delivery, Motivating Employees Article | Inc.com. Inc.com, 1 Oct. 1991. Web. 28 Dec. 2012.

“Making Business Personal.” Making Business Personal | Fast Company. Fast Company, 5 Sept. 2005. Web. 28 Dec. 2012.

February
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Lent: 13-3/30
Weekly
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21: National Common Courtesy Day
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23: National Puppy Day
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24: National Chocolate Covered Raisins Day
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24: Palm Sunday
25: International Day of Remembrance of the Victims of Slavery and the Transatlantic
25: National Day of Celebration of Greek & American Democracy
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25: Old New Years Day
25: Passover
25: Pecan Day
25: Tolkien Reading Day
25: Vaffeldagen (Waffle Day)
26: Legal Assistants Day
26: Make Up Your Own Holiday
27: American Diabetes Association Alert Day
27: Quirky Country Music Song Titles Day
28: Barnum and Bailey Day
28: Weed Appreciation Day
29: Good Friday
29: Knights of Columbus Founders Day
29-30: National Day of Unplugging
29: National Mom & Pop Business Owner’s Day
29: Niagra Falls Runs Dry Day
29: Texas Loves the Children Day
30: Doctors Day
30: Grass is Always Browner on the Other Side of the Fence Day
30: Pencil Day
31: Bunsen Burner Day
31: Earth Hour
31: Easter
31: National “She’s Funny the Way” Day
31: Terri’s Day
April
Monthly
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Child Abuse Prevention Month
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Testicular Cancer Awareness Month
Tomatillo and Asian Pear Month
Women’s Eye Health & Safety Month
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Weekly
The APAWAs Pooper-Scooper Week: 1-7
Explore Your Career Options: 1-7
Golden Rule Week: 1-7
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Medication Safety Week: 1-7
Testicular Cancer Awareness Week: 1-7
Hate Week: 4-10
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Masters Tournament: 11-14
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(Spring) Astronomy Week: 15-21
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Health Information Privacy And Security Week: 17-23
International Whistlers Week: 17-21
Cleaning for a Reason Week: 18-24
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Police Officers Who Gave Their Lives In The Line of Duty Week: 18-23
National Park Week: 20-28
Money Smart Week: 20-27
Administrative Professionals Week: 21-27
Coin Week: 21-27
Fibroid Awareness Week: 21-27
National Karaoke Week: 21-27
National Volunteer Week: 21-27
National Pet ID Week: 21-27
National Paperboard Packaging Week: 21-27
National Severe Storm Preparedness Week: 21-27
Oral, Head and Neck Cancer Awareness Week: 21-27
Preservation Week: 21-27
Sky Awareness Week: 21-27
National Work Zone Safety Awareness Week: 22-28
Safe Kids Week: 22-27
Mariachi Week: 24-27
National Pro-Life T-shirt Week: 24-30
National Scoop the Poop Week: 24-30
Daily
1: April Fools or All Fools Day
1: Atheist Day
1: Boomer Bonus Days
1: Dyngus Day
1: International Tatting Day
1: Library Snap Shot Day
1: Myles Day
1: National Fun Day
1: National Fun at Work Day
1: Poetry & The Creative Mind Day
1: Reading is Funny Day
1: Sorry Charlie Day
1: St. Stupid Day
1: Tater Day
1: US Air Force Academy Day
1: White House Easter Egg Roll
2: International Children’s Book Day
2: National Love Your Produce Manager Day
2: National Peanut Butter and Jelly Day
2: Reconciliation Day
2: World Autism Day
3: Find a Rainbow Day
3: Pony Express Day
3: Tweed Day
3: Week Out Hate: Snow the Seeds of Greatness Day
3: Whole Grain Sampling Day
3: World Party Day
3: National Day of Hope
3: National Walking Day
3: Paraprofessional Appreciation Day
4: International Day for Mine Awareness & Assistance in Mine Action
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4: Victims of Violence Holy Day
4: Vitamin C Day
4: World Rat Day
4: National D.A.R.E. Day
5: National Deep Dish Pizza Day
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5: National Walk to Work Day
6: Army Day
6: New Beers Eve
6: Drowsy Driver Awareness Day
6: National Love Our Children Day
6: National Student Athlete Day
6: Tartan Day
6: The Church of Jesus Christ of Latter-Day Saints Day
6: Teflon Day
6: International Pillow Fight Day
7: International Beaver Day
7: International Snailpapers Day
7: Metric System Day
7: National Beer Day
7: No Housework Day
7: Tangible Karma Day
7: World Health Organization Day
8: Buddha Day
8: Trading Cards for Grown-ups Day
9: Equal Pay Day
9: National Be Kind to Lawyers Day
9: National Cherish an Antique Day
9: National Former Prisoner of War Recognition Day
9: National Former Prisoner of War Recognition Day
9: Ascension Day
9: Appomattox Day
9: Jenkins Ear Day
9: Winston Churchill Day
10: ASPCA (American Society for the Prevention of Cruelty to Animals Day)
10: National Farm Animals Day
10: National Sibling Day
10: One Day Without Shoes Day
10: Salvation Army Founder’s Day
10: Safety Pin Day
11: Barbershop Quartet Day
11: International “Louie Louie: Day
11: National Pet Day
11: World Parkinson’s Disease Day
12: D.E.A.R. Day (Drop Everything and Read)
12: International Day of Human Space Flight
12: Licorice Day
12: Tax Freedom Day
13: Walk on Your Wild Side Day
13: Thomas Jefferson Day
13: Scrabble Day
13: Baby Massage Day
14: Children with Alopecia Day
14: Dictionary Day
14: International Moment of Laughter Day
14: Pan American Day
15: Boston Marathon
15: Income Tax Pay Day
15: McDonald’s Day
15: Take a Wild Guess Day
15: That Sucks Day
16: National Health Care Decisions Day
16: National Library Day
17: National Stress Awareness Day
17: Bat Appreciation Day
17: Blah! Blah! Blah! Day
17: Ellis Island Family History Day
17: National Haiku Poetry Day
17: Ford Mustang Day
17: National Bookmobile Day
17: Nothing Like A Dame Day
18: Adult Autism Day
18: Get To Know Your Customers Day
18: National Columnist Day
18: National Golf Day
18: Pet Owners Independence Day
18: High Five Day
18: International Amateur Radio Day
18: National Wear Your Pajamas To Work Day
18: Poem in Your Pocket Day
18: Support Teen Literature Day
18: Day of Silence
19: John Parker Day
19: National Hanging Out Day
19: Oklahoma City Bombing Commemoration Day
19: Yom HaShoah
19: DNA Day
19: National Day of Silence
20: Auctioneers Day
20: Husband Appreciation Day
20: Record Store Day
20: Spring Astronomy Day
21: Kindergarten Day
21: National Chocolate-covered Cashews Day
22: Chemists Celebrate The Earth Day
22: Earth Day
22: Girl Scout Leader Day
22: In God We Trust Day’ Day
22: Mother Earth Day
22: National Jelly Bean Day
24: International Guide Dogs Day
23: Movie Theatre Day
23: International Marconi Day
23: National Teach Your Children To Save Day
23: Talk Like Shakespeare Day
23: World Book & Copyright Day
23: World Book Night
24: Genocide Remembrance Day
25: Administrative Professionals Day or Secretary’s Day
25: Hairstylists Appreciation Day
25: Malaria Awareness Day
25: Hug a Plumber Day or Plumbers Day
25: Red Hat Society Day
25: Yom HaZikaron
25: World Penguin Day
26: Hug an Australian Day
26: Audubon Day
26: National Kids and Pets Day
26: Richter Scale Day
26: Trinity Sunday
26: Take Our Daughters & Sons to Work Day
26-28: Bob Wills Day
26: Yom HaArzmaut
26: Arbor Day
26: National Hairball Awareness Day
27: Babe Ruth Day
27: Bulldogs are Beautiful Day
27: Mantanzas Mule Day
27: Morse Code Day
27: Eeyore’s Birthday Day
27: National Go Birding Day
27: National Rebuilding Day
27: Penguin Day
27: Save the Frogs Day
27: Sense of Smell Day
27: World Tai Chi and Qigong Day
27: World Healing Day
27: World Veterinary Day
28: Biological Clock Day
28: Lag B’omer
28: National Pet Parent’s Day
28-: Mother, Father Deaf Day
28: Workers Memorial Day
29: National Dance Day
29: “Peace” Rose Day
29: Pinhole Photography Day
29: Zipper Day
30: Beltane
30: Bugs Bunny Day
30: International Jazz Day
30: Dia De Los Libros Day
30: National Honesty Day
30: Spank Out Day
30: Walpurgis Night
30: World Healing Day
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