I come from a very politically minded family – my parents, brothers, husband and I all take voting very seriously.  At family gatherings, there is sure to be at least one conversation that is political in nature.

I do my research, especially at election time, to understand the candidiates’ platforms and agendas.  I know this is not always the norm, though.  I know many that do not vote, or vote randomly.  This may be for a number of reasons – maybe they don’t understand what the issues are, if they can actually make a difference, or they are not concerned.

Whatever the reason, if you are reaching out to the community, it is important that your agency communicates the right message to the appropriate group of people.  Using social media is one idea – I am a Facebook follower of candidates I support – or start by developing a civic education program.  4imprint recently published a newsletter with some ideas on starting a program to educate your community.

It is never too late to begin a program, and with fall elections just around the corner, it may be the perfect time.

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