|Cause marketing refers to the collaboration of for-profit businesses or corporations that pair with nonprofit organizations on a specific cause for mutual benefit (think Susan G. Komen Foundation and Yoplait’s “Save Lids to Save Lives” campaign, or Target Stores that give five percent of their income to local communities).At your next trade show, consider joining forces with a nonprofit organization or charity as a tool to attract people to your booth, create positive public relations and boast improved customer relations.It’s a win-win-win situation:|
Here are a few ideas for successfully implementing cause marketing in the trade show setting:
First, find a cause that has a logical connection to your business. Then, find a charity or nonprofit benefitting that particular cause. Causes and organizations aligned with your business or products and services will be easier to integrate in your booth and overall trade show marketing efforts.
Decide how your product or service will align with the cause’s marketing efforts and whether your cause organizational partner is seeking brand building awareness or funds. This exploration will help you find your hook.
Make division of responsibility clear and implement tools for measuring reach and success.
Then, choose marketing materials to give away as swag or booth drawings that are representative of both your business and your cause. Here at 4imprint, we have a large selection of cause-related materials ready and waiting for you and your logo:
Whether your business pairs with a nonprofit for a full-on cause marketing initiative or simply hopes to create goodwill through awareness, cause marketing can fit into your trade show efforts—get started today!
Submit your review