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Service Design: 4imprint’s Latest Blue Paper and Podcast

FOR IMMEDIATE RELEASE

May 9, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Service Design: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Using service design, organizations can create exceptional customer experiences. To do that, they must take time to understand the behavior of customers and the sum of their interactions with the organization. Using that information, the organization can find ways to not only wow customers, but differentiate themselves in a way that delivers lasting growth.

Service Design: Designing experiences that create value, a new Blue Paper®, podcast and infographic from promotional products retailer 4imprint®, provides a methodology for how organizations can learn about their customers and use that understanding to design amazing experiences for them.

“This Blue Paper looks at how understanding your customer is essential to designing services for them,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It also explores how some organizations use service design to make customer experiences more memorable and valuable and the impact that has on their bottom lines.”

 

This Blue Paper® and podcast provide a comprehensive look at service design for individuals and organizations. Expect to learn:

 

  • Service design definitions
  • How organizations use service design to increase customer satisfaction, sales and profitability
  • Ideas for using service design to identify what separates an organization from its competitors
  • Metrics to measure the effectiveness of a service design initiative
  • Ways to help customers commit to their purchase
  • Tools for understanding customer experience and strategy development, such as customer journey maps, personas and service blueprints

 

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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Promotional Products Retailer 4imprint® Announces $90,000 in 1st Quarter In-Kind Donations

FOR IMMEDIATE RELEASE
April 24, 2013
For more information contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

Promotional Products Retailer 4imprint® Announces $90,000 in 1st Quarter In-Kind Donations

(OSHKOSH, Wis.) Promotional products retailer 4imprint awarded $90,000 worth of promotional products to nearly 100 nonprofits and charities across the United States and Canada during the first quarter of 2013. Through its one by one® charitable giving program 4imprint makes at least one $500 in-kind promotional items grant to an organization each business day. An additional 26 charitable organizations received grants during the period ending March 31, 2013.

one by one charitable grants help non-profit organizations, schools and religious organizations raise awareness about the charitable work they do. The $500 in-kind donations of promotional items are used for a wide range of products from seed packets imprinted with the Maryland Agricultural Resource Council’s logo to Wheelchairs 4 Kids caps.

“It’s wonderful to be able to hear the stories of these organization and see how they make a difference in their communities,” says Kevin Lyons-Tarr, president and CEO, 4imprint. “We are honored to have the opportunity to help.”

4imprint is accepting applications for its 2013 one by one program online at http://onebyone.4imprint.com. Any 501(c)3 organization, registered Canadian charity, school or religious organization is encouraged to apply. Interested organizations are asked to submit applications a minimum of two months before items will be used, to allow time for application processing and product delivery.

2013 1st quarter one by one recipients include:

4RKids Foundation – Enid, Okla.
91.1 The Avenue – Green Bay, Wis.
ACHIEVA – Pittsburgh, Pa.
ACT–Autism Community Training – Burnaby, British Columbia
Advocacy and Support Center – Elizabethtown, Ky.
Alpha-1 Foundation – Miami, Fla.
ALS Society of Quebec – Montreal, Quebec
American Cancer Society – Green Bay, Wis.
American Heart Association–HeartChaseTM – Madison, Wis.
American Red Cross Central Valley Region – Fresno, Calif.
The Arc Fox Cities, Inc. – Menasha, Wis.
Arizona in ACTION (Goodyear in ACTION) – Goodyear, Ariz.
Bedtime Bundles, Inc. – Marco Island, Fla.
Big Brothers Big Sisters of East Tennessee – Kingsport, Tenn.
Big Brothers Big Sisters of the Fraser Valley – Abbotsford, British Columbia
Builders Beyond Borders – Norwalk, Conn.
B.U.R.N. Ministries – Fort Worth, Texas
Canadian Volunteers for International Development – Stony Plain, Alberta
Central New York Signature Chefs: March of Dimes – Syracuse, N.Y.
Chamberlain’s Children Center – Hollister, Calif.
Champions of Life, Inc.: the Refuge – Overland Park, Kan.
Charleston Newspapers–Newspapers In Education – Charleston, W.Va.
Children’s Hearing & Speech Centre of BC – Vancouver, British Columbia
Children’s Home Society – Inverness, Fla.
College Club of Ridgewood – Ridgewood, N.J.
The Community Foundation – Riverside, Calif.
Community Link, Inc. – Breese, Ill.
Conception Abbey – Conception, Mo.
Creed’s Cause – Oviedo, Fla.
DOC IT Foundation – Miami, Fla.
Dorchester Family YMCA – Cambridge, Md.
East Ascension High School: One Can Make a Difference – Gonzales, La.
East-Central Court Appointed Special Advocates – Brookings, S.D.
Easthampton Community Center – Easthampton, Maine
ELS to Go – Nashville, Tenn.
The Erin Eickmeier Foundation – Ballwin, Mo.
Fernbank Museum of Natural History – Atlanta, Ga.
Friends of Navajo County Anti-Drug Coalition, Inc. – Pinetop, Ariz.
The G.I. Go Fund – Newark, N.J.
Green Lake Area Animal Shelter – Green Lake, Wis.
The Guidance Center’s Kids–TALK CAC – Detroit, Mich.
The GVTC Foundation – New Braunfels, Texas
Harvest Bible Chapel – Oakville, Ontario
Healing Little Hearts: the Boston Children’s Hospital) – Mattapoisett, Mass.
Heartbeat International Foundation, Inc. – Tampa, Fla.
Helping Others Fight–the Ulman Cancer Fund – Baltimore, Md.
Hereditary Angioedema Association (HAEA) – North Attleboro, Maine
Illinois Poison Center – Chicago, Ill.
I Still Have a Dream Foundation – Athens, Ga.
Kenosha Area Family and Aging Services, Inc. – Kenosha, Wis.
Kids for Kids, Dancing for Life – Cheshire, Conn.
KidsPeace Foster Care – Reading, Pa.
Kimmy’s House – Golden, Colo.
Learning Disabilities Association of Yukon (LDAY) – Whitehorse, Yukon
Literacy Network – Madison, Wis.
The Maryland Agricultural Resource Council – Cockeysville, Md.
The Mattie Miracle Cancer Foundation – Washington, D.C.
Mended Little Hearts of Long Island – Lynbrook, N.Y.
Mountain Hospice, Inc. – Belington, W.Va.
Mountain Valley Hospice & Palliative Care – Mount Airy, N.C.
Muscular Dystrophy Association – Macon, Ga.
NAMI DuPage – Wheaton, Ill.
North Alabama Medical Reserve Corps – Huntsville, Ala.
Open Door Youth Services – New Albany, Ind.
Osceola County Sheriff’s Office – Kissimmee, Fla.
Owens House Shelby County Children’s Advocacy Center, Inc. – Columbiana, Ala.
Parkinson’s Association of San Diego – San Diego, Calif.
Poulsbo CF Walk – Poulsbo, Wash.
Richland One Community Coalition – Columbia, S.C.
Safe Community Wood Buffalo – Mort McMurray, Alberta
Sexual Trauma and Recovery Services – Hudson Falls, N.Y.
Smith County Community Foundation – Smith Center, Kan.
South Central Wisconsin, Susan G. Komen – Madison, Wis.
South Puget Sound Mobile Search and Rescue – Tumwater, Wash.
St. Joseph Safety and Health Council – St. Joseph, Mo.
Straits Area Services – Cheboygan, Mich.
Terri Lynne Lokoff Child Care Foundation – King of Prussia, Pa.
ThinkFirst National Injury Prevention Foundation – Naperville, Ill.
Tri-County Christmas in Action – Fenton, Mich.
United Ostomy Associations of America – Wilkes Barre, Pa.
UW–Oshkosh Student Recreation – Oshkosh, Wis.
Victim Services Wellington – Guelph, Ontario
Waushara County Chapter–Ice Age Trail Alliance – Wautoma, Wis.
Wheelchairs 4 Kids, Inc. – Tarpon Springs, Fla.
Whitman Hospital & Medical Center – Colfax, Wash.
Winnebago Audubon Society, Inc. – Oshkosh, Wis.
Wisconsin Museum of International Wildlife – Appleton, Wis.
Wisconsin Volunteer Coordinators Association – Appleton, Wis.

About 4imprint’s one by one program
one by one is the charitable giving program of 4imprint. Now in its seventh year, 4imprint’s one by one program supports nonprofits with IRS-approved 501(c)3 status or Canadian-registered charities, religious organizations and accredited schools. Since the program began in 2005, the promotional products retailer has awarded approximately $1,089,500 in in-kind donations to nonprofit organizations.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include business gifts, embroidered apparel, promotional pens, tradeshow and tabletop displays, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars and much more. For additional information, log on to www.4imprint.com.

Meditation at work: 4imprint®’s Latest Blue Paper® and podcast

FOR IMMEDIATE RELEASE

April 18, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Meditation at work: 4imprint®’s Latest Blue Paper® and podcast

(OSHKOSH, Wis.) – Meditation used to be viewed as mysterious and unfamiliar. But in today’s hyper-connected world where information overload is constant, meditation has started to enter the mainstream as a tool for increasing focus and reducing stress. Promotional products retailer 4imprint’s newest Blue Paper (4imprint’s version of a white paper) and podcast, Meditation at work: How to manage information and manage your mind, explains the science behind meditation and how organizations can use it to improve their bottom line results.

 

For organizations, meditation can help increase employee happiness and productivity. Case studies included in the Blue Paper and accompanying infographic demonstrate how meditation programs can dramatically affect the performance of employees. In one example, employees who engaged in meditation regularly reported increased job satisfaction of 10 to 20%, which translated to a 12% increase in customer satisfaction.

 

“Organizations looking at a wide range of options for improving employee or customer satisfaction may find the research on meditation interesting,” says Greg Ebel, vice president of sales and marketing at 4imprint. “This Blue Paper presents different ways organizations could utilize meditation to positively impact productivity and customer satisfaction.”

 

This Blue Paper and podcast give a complete picture of meditation for individuals and organizations alike. Topics covered include:

 

  • How stress negatively affects health and performance
  • The biology behind meditation and why it reduces stress
  • Meditation basics and how to apply them
  • How organizations use meditation to boost employee happiness and productivity
  • How organizations can implement meditation programs

 

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Effective Collaboration: 4imprint®’s Latest Blue Paper® and Podcast

FOR IMMEDIATE RELEASE

April 11, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Effective Collaboration: 4imprint®’s Latest Blue Paper® and Podcast

(OSHKOSH, Wis.) – Collaboration can lead to real-time results, but requires tackling tough questions like how individuals work, how the organization works and how everyone can work better together. The answers to those questions guide organizations to make the needed changes for greater collaboration. Promotional products retailer 4imprint’s newest Blue Paper® and podcast entitled Effective Collaboration, outlines both what collaboration is and how to put it to work in an organization.

 

A collaboration infographic shares research indicating an 81 percent positive correlation between collaboration and innovation. Companies who have embraced collaboration are finding that 72 percent of their employees are contributing new ideas at work, compared to only 28 percent at companies where collaboration is not a focus.

 

“This Blue Paper looks at how trust and conflict management are essential to collaboration,” said Greg Ebel, vice president of sales and marketing at 4imprint. “It also explores how collaboration can lead to growth and innovation.”

 

This Blue Paper and podcast provide a comprehensive collaboration crash course for individuals and organizations. Expect to learn:

 

  • Why collaboration can be “dangerous”
  • … And why collaboration is worth it
  • How to cultivate trust
  • How to embrace conflict
  • How to change up the work environment
  • And what to expect when you’ve got it all in place!

 

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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Online polling basics for business: Newly released Blue Paper and podcast by 4imprint

FOR IMMEDIATE RELEASE

April 4, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Online polling basics for business:

Newly released Blue Paper and podcast by 4imprint

 

(OSHKOSH, Wis.) – Polling is not just for politics. In fact, online polling can reveal valuable customer insight that can be used to help create innovative and in-demand products and services, helping businesses stay on top of what customers want. The latest Blue Paper®, podcast and infographic from promotional products retailer 4imprint® can be used as a guide for businesses looking to implement a new online polling initiative.

 

From traditional polling methods to online polling tools, gathering polling data has changed dramatically. This Blue Paper provides a snapshot of polling today with a step-by-step guide for designing, implementing and refining polls. Organizations will also learn how to use data gleaned from the polls to effectively respond to customers in personal way that builds business.

 

“Organizations looking for ways to get a snapshot of customer sentiment may find this Blue Paper helpful,” says Greg Ebel, vice president of sales and marketing, 4imprint. “It looks at both polling basics and best practices, which could be useful for organizations already polling their customers or for those who want to give it a try.”

 

This Blue Paper and podcast will cover:

  • A history of public opinion polling
  • Traditional polling methods
  • Online polling tools
  • Polling question guidelines
  • How to use polling data for good
  • And more!

 

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast and view the infographic.

 

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

 

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

 

Data Visualization: The science—and art—of discovering patterns and trends in data The newest blue paper and podcast from 4imprint®

FOR IMMEDIATE RELEASE

March 28, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Data Visualization: The science—and art—of discovering patterns and trends in data

The newest blue paper and podcast from 4imprint®

(OSHKOSH, Wis.) –With ever-increasing amounts of data available to business, government and non-profit organizations, today’s challenge is not finding data, but making sense of it. The latest Blue Paper®, podcast and infographic from promotional products retailer 4imprint called Data Visualization: The science—and art—of discovering patterns and trends in data zeroes in on the buzz and the business behind it all.

Data visualization begins when data and design come together to make complex datasets easier to interpret and understand. There are many different ways to illustrate information and numbers graphically, but facts and rigid adherence to long-standing design principals are keys to quality data visualization.

 

“Organizations looking for new ways to present data might find data visualization interesting,” states Greg Ebel, vice president of sales and marketing, 4imprint. “In addition to explaining what data visualization is, this Blue Paper illustrates different ways to display data and shares best practices for doing so.”

 

A sampling of the topics included in this Blue Paper and podcast are:

 

  • Definitions of key phrases like “big data” and “data mining”
  • The different kinds of charts and graphs to use
  • Data visualization best practices
  • The risk that comes with running numbers
  • Tips to use for effective design
  • And much more!

 

Visit www.4imprint.com/bluepapers to read this Blue Paper, listen to the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

 

Growing a workplace culture of team spirit: New Blue Paper® and podcast

FOR IMMEDIATE RELEASE

March 13, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Growing a workplace culture of team spirit: New Blue Paper® and podcast

 

(OSHKOSH, Wis.) – Engaged teams get results. Increased engagement leads to increased productivity. Increased productivity leads to increased profitability. The latest Blue Paper (4imprint’s version of a white paper), podcast and infographic from promotional products retailer 4imprint® examines the elements of team spirit in the workplace and provides a how-to guide for building teams with respect, optimism, trust, collaboration and drive towards shared goals.

Building team spirit starts with finding the right people to work with you, managing the group dynamic and ensuring there are no obstacles to prevent people from supporting one another, sharing resources and working collectively towards shared goals.

“Many of our customers are focused on building strong teams,” says Greg Ebel, vice president of sales and marketing at 4imprint. “That inspired us to look at the elements of team spirit and share some tips and tools that others have found useful.”

This Blue Paper and podcast provides a step-by-step guide to exploring and strengthening team spirit within your organization. Learn more about:

  • The definition of team spirit attributes
  • Why purpose and employee engagement matter
  • Activities to help grow team spirit
  • Ways to evaluate your team’s progress
  • Workplace challenges that may hinder team spirit

Read this Blue Paper, download the podcast and view the infographic by visiting www.4imprint.com/bluepapers.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

 

How to optimize for mobile with responsive Web design 4imprint® presents latest white paper and podcast

FOR IMMEDIATE RELEASE

March 1, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

How to optimize for mobile with responsive Web design

4imprint® presents latest white paper and podcast

 

(OSHKOSH, Wis.) – This month’s Blue Paper®, podcast and infographic from promotional products retailer 4imprint is about responsive Web design. Entitled How to optimize for mobile with responsive Web design, it focuses on the benefits that come with a mobile site, specifically one that responds, or sizes, to the screen dimensions and resolutions of each device that visits it.

Between Android®, iPhone®, Blackberry® and Windows®, it seems as if a new mobile device is introduced to the market each day, each with a different screen size than the next. Ensuring that websites appeared optimized for each device has been a challenge more many businesses. Luckily, there are multiple mobile solutions between mobile applications (“apps”), mobile templates and mobile sites. Now, there’s responsive Web design (RWD), too. Responsive is an innovative Web design that ensures website content is optimized for desktops as well as mobile devices. And, it’s become so effective that it has been recognized as Google’s “recommended configuration.”

“As more and more companies look at different options to reach their mobile customers, Responsive Web design is an emerging trend they may want to consider,” says Greg Ebel, the vice president of sales and marketing at 4imprint®. “This Blue Paper pulls together information to help explain what responsive Web design is and why some companies are starting to use it.”

This Blue Paper and podcast elaborate on multiple mobile optimization options in addition to RWD. Here’s what you can expect to learn:

  • Mobile trends and current consumer behavior
  • Mobile applications, templates and websites as well as the pros and cons of each
  • The origin and growth of RWD
  • What makes RWD work: Fluid grids, media queries and HTML5
  • And how to make the decision—and the move—to a responsive Web presence

 

To read this Blue Paper, download the podcast or view the infographic, visit:

www.4imprint.com/bluepapers.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

 

Augmented reality: Engaging the real and virtual worlds 4imprint® presents Latest Blue Paper® and podcast

FOR IMMEDIATE RELEASE

February 26, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Augmented reality: Engaging the real and virtual worlds

4imprint® presents Latest Blue Paper® and podcast

 

(OSHKOSH, Wis.) – This month’s Blue Paper, podcast and infographic from promotional products retailer 4imprint entitled, Augmented reality: Engaging the real and virtual worlds, offers an inside look at an emerging new marketing trend known as augmented reality, which seeks to enhance customer experience with the help of image recognition software inside mobile devices.

 

Slowly but surely augmented reality has made its way onto the marketing stage. A number of companies have begun experimenting with this new phenomenon which seeks to engage the customer more thoroughly and even interact with them. Senses of touch, sight, sound, smell and taste combine with a digital experience. Augmented reality provides consumers with the latest deals and up-to-date information, enhanced product demonstrations, a view beneath the surface of a product, or an interactive social media experience.

 

“Augmented reality is a growing marketing trend in today’s marketplace,” says Greg Ebel, vice president of sales and marketing for 4imprint. “This Blue Paper is meant to help people better understand what augmented reality is and how companies are using it now.”

 

The Blue Paper and podcast define augmented reality and then go on to discuss a variety of issues surrounding it including:

 

  • The benefits that come with an augmented reality marketing campaign
  • How it inspires greater interactivity
  • The advantages of operating in real-time
  • How augmented reality increases trackability
  • Inspires a more enjoyable in-store experience
  • A preview of brands that have incorporated augmented reality into their marketing plans
  • And more

To read this Blue Paper, download the podcast or check out the infographic, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Promotional Products Retailer 4imprint® Charitable Giving Tops $200,000 in 2012

FOR IMMEDIATE RELEASE

January 28, 2013

For more information contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

 

Promotional Products Retailer 4imprint® Charitable Giving Tops $200,000 in 2012

 

(OSHKOSH, Wis.) – 4imprint donated $201,000 in promotional items through its one by one® charitable giving program in 2012. The one by one program is just one way promotional products retailer 4imprint gives back as it sets out to give at least one $500 grant to one organization each business day. The program donates in-kind gifts to charitable causes throughout the United States and Canada as well as to troops stationed overseas.

 

The one by one program helped a wide range of organizations in the last year, providing unique products branded for their cause. From backpacks for an orphanage in Texas or easy-to-grab mugs for a guide dog training organization in New York, all one by one recipients used their promotional products to make an impact.

 

“The organizations that benefit from these donations are doing incredible work,” notes 4imprint president Kevin Lyons-Tarr. “We’re inspired by the important work they do and honored to play a small part in their marketing, team-building and outreach efforts.”

 

In 2012, charitable organizations submitted more than 2,425 one by one applications, with 402 organizations receiving $500 worth of product donations. Recipients included 52 community causes near 4imprint’s headquarters in Oshkosh, Wis. Additionally, 4imprint donated 1,559 product samples to help other applicants with their efforts. As 2012 closed, the one by one program approached nearly $1,000,000 in charitable gifts since its 2005 launch.

 

Any U.S. 501(c) 3 organization, registered Canadian charity, school or religious organization can submit applications a minimum of two months before the items are needed, allowing time for applications to be processed and products to be delivered in time for scheduled events. Apply online for the 2013 one by one program at http://onebyone.4imprint.com.

 

In the fourth quarter of 2012, 4imprint donated $62,500 to 125 organizations.

Recipients include:

 

AIDS/HIV Services Group – Charlottesville, Va.

American Lung Association in California – Bakersfield, Calif.

American Lung Association of the Upper Midwest – Des Moines, Iowa

American Red Cross – Fond du Lac, Wis.

American Red Cross in Southeastern Wisconsin – Milwaukee, Wis.

American Youth Works – Austin, Texas

Angel By MySide, NFP – Evergreen Park, Ill.

Association for Supportive Child Care – Tempe, Ariz.

Beacon House – Marquette, Mich.

BEAMING, Inc., Therapeutic Riding – Neenah, Wis.

Being There-Reaching Out, Inc. – Wauwatosa, Wis.

Bella Cuisine Kids Cooking Club – Chicago, Ill.

Benedictine Academy – Elizabeth, N.J.

Benzie Area Christian Neighbors – Benzonia, Mich.

Bethany of the Northwest – Everett, Wash.

Better Business Bureau of Wisconsin Foundation – Milwaukee, Wis.

Beverley Humble Foundation – Chattanooga, Tenn.

Big Brothers Big Sisters of the Lakeshore – Muskegon, Mich.

Blue Ridge Elementary PTCO – Frankfort, Ind.

Boys Town Gift Shop – Boys Town, Neb.

Brighter Within, Inc. – Windsor, Conn.

Caiden’s Hope – The Woodlands, Texas

Care in Action Minnesota – Oakdale, Minn.

Celebration of Lights – Oshkosh, Wis.

The Center for Adoption Support and Education – Burtonsville, Minn.

Children to Love International – Bakersfield, Calif.

Children’s Home Society of Florida – Gainesville, Fl.

Community Youth Concepts – Des Moines, Iowa

Court Appointed Special Advocates – Elizabeth, N.J.

Crawford County Board of Developmental Disabilities – Bucyrus, Ohio

Cross Over the Hill – Van Wert, Ohio

DuPAGE PADS – Wheaton, Ill.

The Eight, Inc. – La Quinta, Calif.

Emmeline Cook Elementary School PTO – Oshkosh, Wis.

ETP-NEW – Green Bay, Wis.

Eugene Bowman Economic Empowerment Center – San Diego, Calif.

Family Of a Vet – Daphne, Ala.

FiftyForward – Nashville, Tenn.

First United Methodist Church – Oshkosh, Wis.

Flag City Honor Flight – Findlay, Ohio

Florida International University – North Miami, Fla.

Foundation For Life, Inc. – Shelton, Conn.

Freedom Guide Dogs for the Blind, Inc. – Cassville, N.Y.

Friends of the Fond du Lac Public Library – Fond du Lac, Wis.

Grandfather Home for Children – Banner Elk, N.C.

Green Mountain RSVP & Volunteer Center – Bennington, Vt.

Growing Oshkosh – Oshkosh, Wis.

Habitat for Humanity Oxford Middlesex Elgin – London, Ont.

Happy Corner Church of the Brethren F.I.S.H. – Clayton, Ohio

Haven of Hope Day Care, Inc. – Little Chute, Wis.

HEAL Program – Atrium Medical Center – Middletown, Ohio

Healing Heroes Network – New Port Richey, Fla.

Hope’s Hands – Owenton, Ky.

Hydro Angels over America – New Braunfels, Texas

Ice Stars for Wounded Warriors, Inc. – Chicago, Ill.

Interfaith House – Riverside, Calif.

IU Health Paoli Hospital – Paoli, Ind.

JCI Wisconsin Inc./Jaycees of WI Foundation, Inc. – Appleton, Wis.

Jean Weingarten Peninsula Oral School for the Deaf – Redwood City, Calif.

Jonnie’s Angels Foundation – Chicago, Ill.

Kidney Foundation of Canada – P.E.I. Chapter – Charlottetown, P.E.I.

Kids of Courage – Brooklyn, N.Y.

The Kids Unlimited Foundation – Houston, Texas

Kitikmeot School Operations – Kugluktuk, Nunavut

Lake Erie Nature & Science Center – Bay Village, Ohio

Lawrence County Cancer Patient Services – Bedford, Ind.

Lions Foundation of Canada Dog Guides – Oakville, Ont.

Luke’s Wings – Washington, D.C.

Manatee County Rural Health Services, Inc. – Parrish, Fla.

Maryland Center for Veterans Education & Training – Baltimore, Md.

Mended Little Hearts of Chicago – Elmwood Park, Ill.

Mental Health America of the Triangle – Durham, N.C.

Mercy Ships – Garden Valley, Texas

Michigan Eye-Bank – Ann Arbor, Mich.

Military Working Dog Team Support Association, Inc. – Canton, Ga.

Minneapolis Pathways – Minneapolis, Minn.

Mooseheart Child City and School – Mooseheart, Ill.

Muscular Dystrophy Association – Charleston, S.C.

N.E.W. Curative Rehabilitation – Green Bay, Wis.

National Able Network – Chicago, Ill.

New Beginnings Orphanages, International – Dallas, Texas

New Horizons Healthcare – Roanoke, Va.

Newtown Public Schools – Newtown, Conn.

North County Health Services – San Marcos, Calif.

Northeast Senior Assistance – San Antonio, Texas

OAK Adventures – Belews Creek, N.C.

Oakland University – Rochester, Mich.

Open Door Ministries – Royersford, Penn.

Operation Smile – Norfolk, Va.

Orange County Rape Crisis Center – Chapel Hill, N.C.

Owensville Ministerial Alliance Food Pantry – Owensville, Ind.

Pediatric Brain Injury Foundation – Visalia, Calif.

Poughkeepsie Branch AAUW, Inc. – Poughkeepsie, N.Y.

Project Sweet Peas – Pawtucket, R.I.

Purple Heart Homes – Statesville, N.C.

Reflections of Grace Outreach Ministries – Plainfield, Ill.

The Regional Prevention Center of Johnson County – Olathe, Kan.

RIOULT Dance New York – New York, N.Y.

RSVP+ North Central – Minot, N.D.

RSVP+ Northeast ND – Grand Forks, N.D.

RSVP+ Southern Valley – Fargo, N.D.

The Salvation Army – Waukesha, Wis.

Sauk Prairie High School National Honor Society – Prairie du Sac, Wis.

Schofield Residence – Kenmore, N.Y.

Second Chance at Life – Westland, Mich.

Slave Lake Victim Services Society – Slave Lake, Alta.

SmileFaith Foundation, Inc. – Port Richey, Fla.

South Carolina Lutheran Retreat Centers – Batesburg-Leesville, S.C.

St. Mary’s College of Maryland – St. Mary’s City – Md.

STAR Foundation – Middle Island, N.Y.

Sublette County SAFV Task Force – Pinedale, Wyo.

Summersill Elementary PTO – Jacksonville, N.C.

Sunlight Home of Collier County, Inc. – Naples, Fla.

The Teachers’ Closet – Oshkosh, Wis.

Triple Negative Breast Cancer Foundation – Norwood, N.J.

Union Missionary Baptist Church – Lansing, Mich.

University of Windsor – The Tanzania Project – Windsor, Ont.

VMC Foundation – San Jose, Calif.

Volunteer Center of East Central Wisconsin – Appleton, Wis.

Washington Youth Academy Foundation – Freeland, Wash.

West Islip Breast Cancer Coalition – West Islip, N.Y.

Wives Behind the Badge, Inc. – Quartz Hill, Calif.

You and Family Alternatives, Inc. – Tavares, Fla.

Youth Central Society – Calgary, Alta.

Youth Without Shelter – Etobicoke, Ont.

 

About 4imprint’s one by one program

one by one is the charitable giving program of 4imprint.  Now in its seventh year, 4imprint’s one by one program supports nonprofits with IRS-approved 501(c)3 status or Canadian-registered charities, religious organizations and accredited schools. Since the program began in 2005, the promotional products retailer has awarded approximately $999,500 in in-kind donations to nonprofit organizations.

 

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland.  Its product offerings include business gifts, embroidered apparel, promotional pens, tradeshow and tabletop displays, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars and much more.  For additional information, log on to www.4imprint.com.