FOR IMMEDIATE RELEASE
August 31, 2010
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, Ext. 8396

4imprint Presents Marketing Budget Development and Benchmarks
The latest addition to the promotional retailer’s Blue Papers and Podcasts

(OSHKOSH, Wis.) – Recent reports estimate that in the next five years marketers will devote upwards of 20 percent of their entire budget to social media tactics. Marketing Budgets Demystified, the latest Blue Paper™ and Podcast from promotional products retailer 4imprint, explores the changing landscape of marketing budgets and illustrates where marketing dollars are being allocated across different industries.

“The marketing landscape is changing,” says Greg Ebel, vice president of sales and marketing for 4imprint. “It’s important that marketers continue to shift budgets to embrace these changes in order to execute the most effective marketing plans.”

One report conducted by the American Marketing Association verified that as marketers increase spending on social media and other online marketing tactics, spending in more traditional areas subsequently decreases. In the next year 34 percent of marketers are devoting fewer resources to newspaper advertising while 30 percent are devoting fewer resources to consumer magazines and 25 percent are slashing radio advertisement buys, but online efforts are significantly increasing.

Marketing Budgets Demystified discusses numerous topics regarding the budgeting process for marketers, including:
• the importance of executing a budget with an objective-oriented strategy;
• different approaches to setting a budget;
• benchmarks for current and projected spending;
• types of layouts and presentations for sharing budgets;
• the measurement of budgets, including calculating ROI of social media efforts; and
• tips for developing budgets that stick.

To read this Blue Paper, or to download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

FOR IMMEDIATE RELEASE
August 25, 2010
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, Ext. 8396

Latest Blue Paper and Podcast from 4imprint Explores What Businesses and Marketers Need to Know About Intellectual Property Laws

(OSHKOSH, Wis.) – Businesses based on intellectual property drive more economic growth in the United States than any other single sector. Yet, many are not protecting the very assets that are responsible for their success either because they do not understand the need or the legalese. Promotional products retailer 4imprint’s new Blue Paper, called Copyrights, trademarks and patents breaks down the basics of intellectual property law and aims to explain the importance of each to both the business and the consumer.

The United States Patent and Trademark Office (USPTO) estimates that the cost of piracy, counterfeit and all-out theft of intellectual property equates to roughly $250 billion or 750,000 jobs per year – indicating a need for more businesses and entrepreneurs to become more knowledgeable and vigilant where copyrights, trademarks and patents are concerned.

“Businesses and entrepreneurs have significant professional and personal investment in the content, products and services they create,” says Greg Ebel, vice president of sales and marketing for 4imprint. “It’s a good idea to take the necessary steps to protect these investments, which often means seeking intellectual property rights protection.”

Copyrights, trademarks and patents covers the following topics and more:

• The definition of intellectual property
• A brief overview of the rich history behind intellectual property law
• A detail breakdown of copyrights, trademarks and patents that includes definitions, why rights are important, how to obtain protection, what to do if someone infringes upon your rights

Read the paper or listen to the podcast in-full at http://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

FOR IMMEDIATE RELEASE
August 5, 2010
For more information, contact:
Greg Ebel, 4imprint
1-877-446-7746

Explore Social Advertising and Facebook with 4imprint’s
Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Now that social networking website Facebook™ has surpassed 300 million active users, many advertisers are taking note of the considerable opportunity to advertise through this still-new channel. Facebook Ad Campaigns, the latest Blue Paper™ and Podcast from promotional products retailer 4imprint, provides an introduction to Facebook advertising as well as tips for effective campaign development.

“While Facebook is still relatively young in comparison to other marketing channels, there’s more information available now than ever before about incorporating Facebook ads into current strategies,” says Greg Ebel, vice president of sales and marketing for 4imprint. “This Blue Paper takes that research and the lessons learned from other organizations to help customers decide if it makes sense for them.”

A recent survey by Myers Publishing, LLC, named Facebook the top website in providing “valuable targeted audiences” to advertisers, and marketers are expected to spend upward of $1 billion on advertising through the site this year. This indicates that, in the very least, it’s a trend all businesses should look into.

Facebook Ad Campaigns explains:
• the appeal of Facebook advertising;
• the benefits to Facebook ad campaigns;
• a step-by-step tutorial for creating a Facebook ad; and
• how to successfully measure results.

To read this Blue Paper or to download the podcast visit www.4imprint.com/bluepapers.

4imprint is not affiliated with Facebook; Facebook is a registered trademark of Facebook, Inc.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

FOR IMMEDIATE RELEASE
July 8, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
(920) 230-2583

New Blue Paper™ and Podcast from 4imprint Weighs
Corporate Social Responsibility Options
(OSHKOSH, Wis.) – Corporate social responsibility has made the move from business trend to good business. Promotional products retailer 4imprint’s most recent Blue Paper, entitled Corporate Social Responsibility presents a background on the topic as well as an overview of benefits and strategies to consider when creating a corporate social responsibility strategy.

Recent studies have found that 79 percent of Americans take corporate social responsibility practices into consideration when debating a product purchase. What’s more, other findings indicate that a large number of CEOs said they plan to increase their companies’ corporate social responsibility spending by 25 percent on average.

“The most successful corporate social responsibility strategies seem to come from businesses that support their customers and the communities within which they work and build their program with that in mind,” explains Kevin Lyons-Tarr, 4imprint president. “Doing good is not only the right thing to do, but it’s good for business as well.”

Corporate Social Responsibility discusses a variety of topics related to corporate responsibility that readers will find useful when adding the tactic to their marketing mix, including: a brief history of corporate social responsibility, common goals and strategies, tips for success and concise case studies.

Read the paper or listen to the podcast in-full at http://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

FOR IMMEDIATE RELEASE
July 6, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
(920) 230-2583

4imprint’s Newest Blue Paper™ and Podcast Delve into
How Web 3.0 Will Change Marketing
(OSHKOSH, Wis.) – While many marketers are still coming to grips with Web 2.0, the next iteration of the Web is just around the corner. The new technologies it brings serve to enhance the ways in which marketers seek data, communicate information and offer products and services to consumers. Yet, many marketers have no idea what’s coming. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, called Marketing and Web 3.0, explores the areas of Web 3.0 that stand to impact marketing the most.

“Web 3.0 is a major shift,” says Greg Ebel, vice president of sales and marketing for 4imprint. “While Web 2.0 was about linking people, the next evolution of the Web is about linking data and perfecting an ‘open’ environment. It’s an exciting time for marketers, but equally, we all need to be at the table to begin to figure out what it all means.”

Blue Paper Marketing and Web 3.0 is a compilation of information regarding new innovations designed to help spark conversation among marketers by examining …

• Linked Data and the Semantic Web’s potential effects on research, content creation and targeting audiences;
• Open source, OpenID™ and Open Graph Protocol and how the greater pool of knowledge and collaboration will decrease product-to-market timeframes and increase innovation;
• Software as service, along with cloud computing, and how these will improve marketing efficiencies; and finally ….
• The latest trends in Artificial Intelligence.
To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

FOR IMMEDIATE RELEASE
June 16, 2010
For more information contact:
Brenda Haines or Heidi Strand
(920) 230-2583

4imprint Introduces New Exclusive Promotional Products: Notebook, Cup2Go

(Oshkosh, Wis.) – Promotional products retailer 4imprint has introduced a new range of exclusive imprinted products: the Perfect Fit Notebook, Cup2Go Plastic Tumbler and the Palermo USB Drive. Each can be personalized with a business, agency or nonprofit logo.

• Perfect Fit Notebook
This mini notebook comes complete with a retractable pen held within the notebook’s margin and a convenient snap closure keeping the cover shut and notes private. The Perfect Fit Notebook holds 120 pages of lined paper and comes in four bold accent colors. The notebook makes an ideal giveaway for employees and event attendees.

• Cup2Go Plastic
The new recyclable Cup2Go is available in 10 bright hues. The reusable promotional mug comes complete with a screw-on lid. This long-lasting giveaway is an effective promotional product for coffee shops and retailers, restaurants, employee giveaways and company break rooms. This product is available exclusively at 4imprint now through August.

• Palermo USB Drive-2GB
The rubberized protective casing on this promotional USB drive makes it stand out. A sliding button on the side of the drive keeps the USB protected while the attached carabiner helps ensure it never gets lost. Each imprinted USB drive comes with 2GB storage space.

“Our customers use promotional products to stand out,” said Suzanne Worwood, vice president, merchandising, 4imprint. “Offering products first and designing new products helps them do just that.”

For additional information and to order 4imprint’s exclusive promotional products, visit www.4imprint.com/exclusive.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

FOR IMMEDIATE RELEASE
June 3, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
(920) 230-2583

Thinking about developing a corporate involvement program with a local school? Read 4imprint’s Newest Blue Paper® and Podcast First

(OSHKOSH, Wis.) – From sponsorships, to fundraising partnerships, to incentive programs and beyond, more and more businesses are partnering with schools through corporate involvement programs. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, called Corporate Involvement in Schools, provides background on the different types of involvement and delves into the benefits presented to businesses and schools.

“Many businesses are in a position to fill a need within the community or provide resources to future employees,” says Kevin Lyons-Tarr, president for 4imprint. “Corporate involvement is a way to do so while increasing visibility and enhancing reputation through goodwill: A win-win situation.”

Schools that stand to benefit from such involvement are eager for partnerships, too: In a recent study conducted by the Association of Community College Trustees and Collegis, a technology services provider to higher education, 96 percent of community college trustees predicted more corporate involvement in higher education in the form of private/public partnerships.

Corporate Involvement in Schools examines …
• The varying scope of involvement
• Examples of successful involvement programs
• Steps businesses can take to assess the need for a corporate involvement program in the community
• How to go about developing these programs.

To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers®
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. For additional information, log on to www.4imprint.com.

FOR IMMEDIATE RELEASE
May 24, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
(920) 230-2583

4imprint Explores Workplace Privacy Rights in New Blue Paper® and Podcast

(OSHKOSH, Wis.) – Technologies that allow employers to obtain information on current and prospective employees, along with tactics that employers can implement to monitor work and productivity of employees, are expanding rapidly. So rapidly, in fact, that many businesses find themselves at a crossroads of what can be done and what should be done. The latest Blue Paper®and Podcast from promotional products retailer 4imprint, entitled Workplace Privacy: The Cone of Silence?, explores these tactics and presents a broad overview of the legal implications of doing so, along with the benefits.

“Just because the technology exists doesn’t mean these tactics are right or appropriate for all businesses,” says Mary Curtin, vice president of human resources for 4imprint. “Business should really focus on legitimate needs of the company in respect to employee best interests and trust. A great place to start is with a workplace privacy policy that outlines expectations for everyone.”

In a survey conducted in 2007 and released in 2008 by the American Management Association and the e-Policy Institute found that monitoring employees is fairly common practice in the U.S.: 66 percent of employers surveyed monitor the Internet connection of employees and 65 percent of employers restrict access to certain Web sites, such as social networks or those sites that feature adult content, games or the like, and another 43 percent store and review computer files.

Workplace privacy is a subject that employers and employees should educate themselves on in their own business environment to decide what is best for the organization and what is best for employees. Workplace Privacy: The Cone of Silence? Explores different aspects of workplace privacy, presents expert advice for developing a workplace privacy policy and offers tips on how best to communicate on this issue with staff. To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers®
4imprint Blue Papers® are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. For additional information, log on to www.4imprint.com.

FOR IMMEDIATE RELEASE
May 18, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
(920) 230-2583

New Blue Paper™ and Podcast from 4imprint Examines the
Recession’s Top Ten Lessons from Successful Businesses

(OSHKOSH, Wis.) –Every major event in business is learning opportunity and the recent worldwide economic recession is no exception. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, entitled Lessons from the Recession’s Most Successful Businesses, looks at the nation’s businesses that not only sustained, but actually grew throughout the downturn and why.

“This paper provides some real world examples of how companies not only survived the recession, but thrived” says Kevin Lyons-Tarr, president of 4imprint. “From investing in innovation to exemplifying customer service, they stuck to their beliefs in their business and strategies, regardless of economic climate. The recession offered us a good reminder that it’s time to get back to basics—and to value employees and customers.”

According to the Bureau of Labor Statistics, it’s estimated that during 1998 to 2005 only two-thirds of new small businesses survived their first two years, while only 44 percent made it past the four year mark. The reasoning as to why these businesses didn’t succeed varies, but one thing stands true: The ones that did succeed will likely thrive well into the future.

Lessons from the Recession’s Most Successful Businesses presents case studies from Apple®, C.F. Martin and Co.™, Cisco Systems, Inc.™, and Ford Motor Co. and others to explore time-tested tactics such as building a strong brand, defining and adjusting your business’s niche as necessary, knowing your industry, understanding and valuing customers, investing in innovation, becoming indispensible, involving staff, and more. To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

FOR IMMEDIATE RELEASE
May 10, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
(920) 230-2583

New Blue Paper® and Podcast from 4imprint on
Direct Mail Marketing Now Available

(OSHKOSH, Wis.) –Even with the advent of the Internet and online communications, research still suggests that more than 75 percent of marketers use direct mail strategies. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, entitled Direct Mail Marketing, explores why this tried-and-true strategy has made marketing efforts successful for many businesses and what benefits such strategies hold.

According to the Unites States Postal Service™ (USPS), 98 percent of consumers bring in their mail the day it’s delivered and 77 percent sort and read mail immediately. Perhaps part of this reason is because direct mail has proven to be one of the most targeted and personalized marketing strategies. Combine that with great copy, appealing design and budget-conscious distribution, businesses and organizations can have a winning strategy to boost awareness or sales.

“Although other forms of marketing continue to take form and gain momentum, direct marketing continues to be an effective marketing strategy, and this paper takes a good look at the elements to consider,” says Greg Ebel, vice president of sales and marketing for 4imprint.

Direct Mail Marketing explores what makes for successful direct marketing copy and shares anecdotes on what has worked businesses who regularly implement direct mail marketing strategies, including:

• Setting objectives and measurement benchmarks for direct mail campaigns.
• Working with the USPO, mail houses and direct mail specialists to identify budgetary obstacles, design and mailing implications.
• Cost considerations, such as quantity, paper weight, lists, design and printing.
• Personalization, such as variable printing, customized marketing Web sites and simulated handwritten notes.

To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers®
4imprint Blue Papers® are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. For additional information, log on to www.4imprint.com.