4imprint Promotional Products Blog » Bluepapers

Mobile Marketing

Kari — Wed, 10 Mar 2010 18:08:00 +0000

Since its modern debut in 1982, the mobile phone has changed the way in which
we communicate. Now, with over 2 billion mobile subscribers worldwide, more and more marketers are realizing that the mobile phone can serve as a complementary medium to an overall marketing strategy. In essence, the mobile phone is a medium that could very well be the next holy grail of marketing…if it is used thoughtfully.

Green marketing

Kari — Fri, 05 Mar 2010 17:20:37 +0000

Green marketing is quickly making the shift from trendy marketing tactic to cultural movement as more and more consumers demand environmentally friendly products, made in a sustainable way. Green marketing is also about leveraging the green benefits of any product to appeal to the conscientious consumer. Get in on it now to do your part and to grow your business.

The Dawning of a New Workforce

Kari — Mon, 15 Feb 2010 19:31:49 +0000

Generation Y’s infiltration into the world’s workplace is happening now, not a few years down the road. Rather than run for cover or use same-old communication and management techniques on this budding group of employees, it’s time to face their presence head on and foster a mutually beneficial relationship.

Harness the power of online video

Kari — Mon, 15 Feb 2010 19:31:09 +0000

Whether you’re catching the latest episode of your favorite show on Hulu™, checking out the latest trending videos on YouTube or watching a series of how-to training videos, there’s one commonality: You’re contributing to the 160 million viewers that watch online videos each year.

Although you may be accustomed to viewing online videos for personal reasons, the medium has plenty of business uses as well. When used effectively, they can boost sales, increase site traffic and generate leads for your organization.

Ergonomics in the Workplace

Kari — Thu, 04 Feb 2010 18:40:44 +0000

Let’s face it: sometimes, work can be a pain in the neck. Or rather, the way in which work is preformed can cause a pain in the neck…or the back…or the wrists…or the knees…you get the idea.

According to the U.S. Department of Labor and Statistics (BLS), in 2008 work-related musculoskeletal disorders—like nerve damage from typing and injuries caused by improper lifting—accounted for almost 30 percent of all workers’ compensation claims…enter ergonomics.

Emergency Planning for Small Business

Kari — Mon, 01 Feb 2010 16:05:07 +0000

Often when we think of emergencies, we think natural disasters, pandemics, accidents or terrorism and we rarely think of these events in the context of the office. But this is a grave mistake: The good news is that you can take actions today to prepare your small business for disaster tomorrow.

Fundraising Basics Part II

Kari — Wed, 20 Jan 2010 21:14:52 +0000

Previously in Fundraising Basics: A Love Story, Part I, we discussed donor research
and prospecting. Now that your organization has identified and courted likely prospects, it’s time to make “the ask.”

Fundraising Basics Part I

Kari — Wed, 20 Jan 2010 14:26:49 +0000

The art of development is similar to a romantic affair. In order to appeal to donors
and build lasting relationships, your organization must first find someone with
similar interests, make a connection and then let the wooing begin.

An Introduction to Business Reading Groups

Kari — Thu, 03 Dec 2009 15:35:31 +0000

People who read at least seven business books a year earn a reported 2.3 times
more than people who read only one. Whether that information is strictly reliable or not, executives and avid readers everywhere will attest to the value of professional reading—for personal development, leadership training, continuous learning and company innovation.

Becoming a Thought Leader

Kari — Mon, 30 Nov 2009 16:27:16 +0000

For some people, the surest way to become a thought leader is to declare that
you are one. These people are not true thought leaders. True thought leaders are those who strategically cultivate industry insight to build foresight. They go beyond being experts to become innovators and in doing so they influence organizational change, sustainability and brand integrity.

Mastering microblogging for business

Kari — Wed, 11 Nov 2009 21:39:15 +0000

Twitter® has gone from a virtually unknown Web quirk to the buzz of the Internet
in a short period of time. Since its 2006 debut, Twitter has garnered millions of
users. As Twitter continues to gain momentum, more businesses are recognizing
its value as a legitimate business tool.

What’s in the Breakroom: Employee Diet and Productivity

Kari — Thu, 29 Oct 2009 14:32:01 +0000

Hold the donuts and the soda machine. Be careful with the fundraising candy
bars. Research shows that what we eat impacts our performance at work. From
mental clarity, to energy and stamina—food determines just how well our
bodies function.

What Is Your Body Language Saying?

Kari — Mon, 19 Oct 2009 14:19:57 +0000

In today’s competitive—and increasingly global—business culture, the value of
effective and active communications seems obvious. Often times, however, so
much thought is put into the verbal message that another key factor of successful
communication can be overlooked: body language.

Professional Associations: Putting Them to Work For You

Kari — Fri, 02 Oct 2009 20:29:59 +0000

Today, there are hundreds of local, national and international professional associations serving professionals within varying industries. If you are seeking to expand your professional and personal networks, grow your skill set or knowledge base, or become accredited within your industry, membership in a professional association should not be overlooked.

Dollars and Sense: The Impact of Multi-Sensory Marketing

Kari — Tue, 18 Aug 2009 20:00:16 +0000

Your brand may be associated with a sound experience. From our ambient surroundings to a product-produced noise, sound influences our ideas and judgments about the goods and services we buy.

Effective Event Planning

Kari — Tue, 18 Aug 2009 19:59:48 +0000

Whether you are planning to throw an annual dinner and dance, a fundraiser, a company picnic, a conference, celebration or convention, event planning is not to be taken lightly. Company-wide events, no matter your industry or sector, can be well worth the effort, but require a great deal of planning and resources.

The Benefits and Methods of Continuing Employee Education

Kari — Fri, 17 Jul 2009 19:27:41 +0000

In a worldwide economy with rapidly changing conditions, when competition for business is not only fierce, it can be deadly for organizations that enter the battlefield unprepared, it’s more important than ever to make certain your employees are ready. Many companies have encouraged their employees to stretch themselves mentally and hone their skills with continuing education.

The Business Case for Stress Management & What Can Employers Do About It

Kari — Fri, 17 Jul 2009 19:27:00 +0000

Job stress comes with a hefty price tag, costing American businesses more than
$300 billion a year. Just how do all those dollars add up? Stress impacts our ability to perform, leads to workplace turnover, and is a direct contributor to medical and insurance costs.

The Best Job Candidate for the Job

Kari — Tue, 30 Jun 2009 16:55:39 +0000

Companies looking to hire have an enormous field of candidates from which to choose, yet the market is flooded with job applicants, many of them desperate to get work doing something—anything—even if they aren’t remotely qualified.

Managing for Performance

Kari — Tue, 30 Jun 2009 16:39:59 +0000

Maximizing performance should be every company’s top priority. But when
it comes to performance, we must look beyond our daily to-do lists toward
big picture results.

Customer Experience Management: Putting Customers in Charge

Kari — Thu, 18 Jun 2009 15:23:16 +0000

From behind the profit numbers and marketing analysis, it’s easy to measure the level
of your business success. From that vantage point, your customers seem happy. But as good as those numbers may look; permanent changes have come to the customer relationship landscape.

The Power of Recogntion

Kari — Thu, 21 May 2009 22:33:31 +0000

According to the U.S. Department of Labor, the number one reason people leave their jobs
is because they don’t feel appreciated. Shocking isn’t it? Or maybe it isn’t. We all want to
feel valued—it’s part of human nature.

Building a Culture of Innovation

Kari — Tue, 28 Apr 2009 22:00:00 +0000

With all of the business decisions that you face in a day, focus on the one element which serves as the lifeblood stage for business differentiation, growth and success.

Inventory Control and On-Demand Manufacturing

Kari — Wed, 22 Apr 2009 22:00:00 +0000

Once you eliminate the risks and carrying costs of inventory, gone are the days of stalling a product enhancement or pushing product on a client while you wait for inventory to draw down.

Getting Started with Word of Mouth Marketing

Kari — Mon, 30 Mar 2009 22:00:00 +0000

Word of mouth marketing has been around forever, far before the advent of advertising. The goal is to get people talking about your business and, of course, saying good things.