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Feedback in the workplace

Feedback in the workplace

The term “feedback” is frequently utilized by mission controls to describe the signals sent back and forth between a space rocket and planet Earth. Feedback determines the accuracy of the rocket’s course and is used to make corrections and adjustments to keep it on the right path. The term has been integrated into business as a means to discuss performance and to keep employees on course.

It is important to keep in mind that feedback is not just a one way street. We must foster a work environment where employees are both open to receiving and giving feedback. The use of frequent and timely feedback alerts us to where we stand at any given moment and lets us know if we’re on the right track to achieving organizational goals. So, how do we envelop this concept and foster a feedback-friendly work environment? Read on for some simple tips.

Giving feedback            
One of the more commonly thought of places for giving employees feedback is the annual or semi-annual performance review. Although this process does provide one opportunity to engage employees and solicit their thoughts and ideas, it cannot be the only means to do so. After all, once or twice a year is just not enough. Instant feedback for a job well done or constructive criticism in areas needing improvement, and regularly scheduled touch-base points, are vital to keeping on track.

  • Immediate recognition: Catch people doing good things on the job and provide staff with immediate recognition for a job well done. A rewards program can be a great way to call out those who go the extra mile. For instance, you see a nurse go above the call of duty by checking another break room for a magazine requested by a patient. Immediate praise and a small token of thanks such as a medical badge pull, healthcare stress reliever or imprinted travel mug can go a long way to recognize an outstanding employee. 
  • Constructive criticism: Communicate negative feedback as soon as possible and in private. Be specific about what went wrong and how improvements can be made. Expand on how the negative behavior effects everyone involved and be clear in your expectations going forward.
  • Touch-base meetings: Regularly scheduled, touch-base meetings provide the opportunity to cover things in between performance reviews. These one-on-ones can be a great forum to discuss goals, wins, concerns and expectations.

Getting feedback
Now that we’ve established some methods to give feedback, we need to get some in return. You may be wondering: How engaged is the staff? How satisfied are they working at this facility? What is the communication like between doctors, nurses and other staff? Does everyone feel they have the right tools to do their jobs? Do they feel secure in their jobs? Here are some ways to find out:

  • Surveys: One method of generating employee feedback is to conduct a survey. Allow time for staff to complete the survey on the clock and during non-peak hours. A baseline survey should be no longer than 15-20 questions and should take less than 10 minutes to complete. More frequent, shorter surveys can be conducted afterwards as a means to check-in. Encourage participation by offering contributors a small token of appreciation like a lanyard, stethoscope light or Doctor Suave pen.
  • Suggestion box: A suggestion box or an online portal where employees can post comments and concerns can be a great way to generate feedback and get opinions that may not otherwise be shared. This lets employees know you’re interested in what they have to say and gives a sense of anonymity to those who may be shy or unwilling to share otherwise.
  • Share and share alike: Once a survey is complete or the suggestion box is emptied, share your findings—both the good and the bad. Foster an environment that values openness and honesty and while presenting the results, open up the conversation for additional feedback and clarifications.
  • Act: Why ask for feedback if you’re not going to do anything with it? The purpose of asking for employee input is to make organizational improvements and to assess what needs to be done to either get back on track or continue to follow the right course. Develop a plan that entails how you intend on doing this and share it with staff.

Feedback is vital to the health and well-being of your organization and without it you risk disengagement, lack of clarity and lost opportunity. It is imperative that you are not only giving feedback on a regular basis but also that you are fostering a culture where it is safe and encouraged to give, too. Let your staff know you can walk the walk and talk the talk.

"Feedback: Why It’s So Important For Keeping Employees on Course." TLNT. N.p., n.d. Web. 16 Feb. 2013.

Hatter, Kathryn. "How to Give Feedback to Employees." EHow. Demand Media, 01 Aug. 2007. Web. 16 Feb. 2013.

"How to Get Feedback From Employees." Inc.com. N.p., 10 Aug. 2010. Web. 16 Feb. 2013. <http://www.inc.com/guides/2010/08/how-to-get-feedback-from-employees.html>.

"5 Tips to Get Great Feedback from Employees!" FluidSurveys 5 Tips to Get Great Feedback from Employees Comments. N.p., n.d. Web. 16 Feb. 2013.

"Help Them Grow or Watch Them Go: Why Feedback Is so Important." TLNT. N.p., n.d. Web. 16 Feb. 2013.


April

   
Monthly    

Atlanta Food and Wine Month
ASPCA Month
Alcohol Awareness Month
Amateur Radio Month
Autism Awareness Month
Brussels Sprouts and Cabbage Month
Cancer Control Month
Car Care Month
Celebrate Diversity Month
Child Abuse Prevention Month
Cesarean Awareness Month
Community Spirit Day
Confederate History Month
Couple Appreciation Month
Cranberries and Gooseberries Month
Defeat Diabetes Month
Emotional Overeating Awareness Month
Fair Housing Month
Financial Literacy Month
Fresh Florida Tomatoes Month
Frog Month
Global Child Nutrition Month
Grange Month
Grilled Cheese Month
Holy Humor Month
Home Improvement Time (April – Sept)

Honor Society Awareness Month
Informed Women Month
International Customer Loyalty Month
International Guitar Month
International Twit Award Month
IBS (Irritable Bowel Syndrome) Month
Jazz Appreciation Month
Keep America Beautiful Month
Library Snapshot Month
Math Awareness Month
Month of the Young Child
Month of the Military Child
National African American Women’s Fitness Month
National Autism Awareness Month
National Child Abuse Prevention Month
National Card and Letter Writing Month
National Decorating Month
National DNA & Genomics & Stem Cell Education & Awareness Month
National Donate Life Month
National Grilled Cheese Sandwich Month
National Garden Month
National Humor Month
National Kite Month
National Knuckles Down Month
National Landscape Architecture Month
National Multiple Birth Awareness Month

National Occupational Therapy Month
National Parkinson’s Awareness Month
National Pecan Month
National Pest Management Month
National Pet Month
National Poetry Month
National Sarcoidosis Awareness Month
National Sexually Transmitted Diseases (STDs) Month
National Sexual Assault Awareness Month
National Youth Sports Safety Month
Pharmacists War on Diabetes Month
Pet First Aid Awareness Month
Physical Wellness Month
Prevent Lyme in Dogs Month
Prevention of Animal Cruelty Month
Rosacea Awareness Month
School Library Media Month
Soy Foods Month
Straw Hat Month
Stress Awareness Month
Testicular Cancer Awareness Month
Tomatillo and Asian Pear Month
Women’s Eye Health & Safety Month
Workplace Conflict Awareness Month
World Habitat Awareness Month
World Bereaved Spouses Awareness Month
Weekly    

The APAWAs Pooper-Scooper Week: 1-7
Explore Your Career Options: 1-7
Golden Rule Week: 1-7
Laugh at Work Week: 1-7
Medication Safety Week: 1-7
Testicular Cancer Awareness Week: 1-7
Hate Week: 4-10
Just Pray No! Worldwide Weekend of Prayer and Fasting: 6-7
National Animal Control Appreciation Week: 7-13
National Blue Ribbon Week: 7-13
National Public Health Week: 7-13
National Week of the Ocean: 7-13
National Window Safety Week: 7-13
American Indian Awareness Week: 8-14
Masters Tournament: 11-14
YoYo and Skill Toy Weekend: 12-14

Bat Appreciation Week: 14-20
National Crime Victims’ Rights Week: 14-23
National Environmental Week: 14-20
National Robotics Week: 14-20
National Library Week: 14-20
National Public Safety Telecommunicates: 14-20
Pan American Week: 14-20
Week of the Young Child: 14-20
(Spring) Astronomy Week: 15-21
Undergraduate Research Week: 15-19
Health Information Privacy And Security Week: 17-23
International Whistlers Week: 17-21
Cleaning for a Reason Week: 18-24
Consumer Awareness Week: 18-23
Police Officers Who Gave Their Lives In The Line of Duty Week: 18-23
National Park Week: 20-28
Money Smart Week: 20-27
Administrative Professionals Week: 21-27
Coin Week: 21-27
Fibroid Awareness Week: 21-27
National Karaoke Week: 21-27
National Volunteer Week: 21-27
National Pet ID Week: 21-27
National Paperboard Packaging Week: 21-27
National Severe Storm Preparedness Week: 21-27
Oral, Head and Neck Cancer Awareness Week: 21-27
Preservation Week: 21-27
Sky Awareness Week: 21-27
National Work Zone Safety Awareness Week: 22-28
Safe Kids Week: 22-27
Mariachi Week: 24-27
National Pro-Life T-shirt Week: 24-30
National Scoop the Poop Week: 24-30
Daily    

1: April Fools or All Fools Day
1: Atheist Day
1: Boomer Bonus Days
1: Dyngus Day
1: International Tatting Day
1: Library Snap Shot Day
1: Myles Day
1: National Fun Day
1: National Fun at Work Day
1: Poetry & The Creative Mind Day
1: Reading is Funny Day
1: Sorry Charlie Day
1: St. Stupid Day
1: Tater Day
1: US Air Force Academy Day
1: White House Easter Egg Roll
2: International Children’s Book Day
2: National Love Your Produce Manager Day
2: National Peanut Butter and Jelly Day
2: Reconciliation Day
2: World Autism Day
3: Find a Rainbow Day
3: Pony Express Day
3: Tweed Day
3: Week Out Hate: Snow the Seeds of Greatness Day
3: Whole Grain Sampling Day
3: World Party Day
3: National Day of Hope
3: National Walking Day
3: Paraprofessional Appreciation Day
4: International Day for Mine Awareness & Assistance in Mine Action
4: Square Root Day
4: Victims of Violence Holy Day
4: Vitamin C Day
4: World Rat Day
4: National D.A.R.E. Day
5: National Deep Dish Pizza Day
5: Hospital Admitting Clerks Day
5: National Walk to Work Day
6: Army Day
6: New Beers Eve
6: Drowsy Driver Awareness Day
6: National Love Our Children Day
6: National Student Athlete Day
6: Tartan Day
6: The Church of Jesus Christ of Latter-Day Saints Day
6: Teflon Day
6: International Pillow Fight Day
7: International Beaver Day
7: International Snailpapers Day
7: Metric System Day
7: National Beer Day
7: No Housework Day
7: Tangible Karma Day
7: World Health Organization Day
8: Buddha Day
8: Trading Cards for Grown-ups Day
9: Equal Pay Day
9: National Be Kind to Lawyers Day
9: National Cherish an Antique Day
9: National Former Prisoner of War Recognition Day

9: National Former Prisoner of War Recognition Day
9: Ascension Day
9: Appomattox Day
9: Jenkins Ear Day
9: Winston Churchill Day
10: ASPCA (American Society for the Prevention of Cruelty to Animals Day)
10: National Farm Animals Day
10: National Sibling Day
10: One Day Without Shoes Day
10: Salvation Army Founder’s Day
10: Safety Pin Day
11: Barbershop Quartet Day
11: International “Louie Louie: Day
11: National Pet Day
11: World Parkinson’s Disease Day
12: D.E.A.R. Day (Drop Everything and Read)
12: International Day of Human Space Flight
12: Licorice Day
12: Tax Freedom Day
13: Walk on Your Wild Side Day
13: Thomas Jefferson Day
13: Scrabble Day
13: Baby Massage Day
14: Children with Alopecia Day
14: Dictionary Day
14: International Moment of Laughter Day
14: Pan American Day
15: Boston Marathon
15: Income Tax Pay Day
15: McDonald’s Day
15: Take a Wild Guess Day
15: That Sucks Day
16: National Health Care Decisions Day
16: National Library Day
17: National Stress Awareness Day
17: Bat Appreciation Day
17: Blah! Blah! Blah! Day
17: Ellis Island Family History Day
17: National Haiku Poetry Day
17: Ford Mustang Day
17: National Bookmobile Day
17: Nothing Like A Dame Day
18: Adult Autism Day
18: Get To Know Your Customers Day
18: National Columnist Day
18: National Golf Day
18: Pet Owners Independence Day
18: High Five Day
18: International Amateur Radio Day
18: National Wear Your Pajamas To Work Day
18: Poem in Your Pocket Day
18: Support Teen Literature Day
18: Day of Silence
19: John Parker Day
19: National Hanging Out Day
19: Oklahoma City Bombing Commemoration Day
19: Yom HaShoah
19: DNA Day
19: National Day of Silence
20: Auctioneers Day
20: Husband Appreciation Day

20: Record Store Day
20: Spring Astronomy Day
21: Kindergarten Day
21: National Chocolate-covered Cashews Day
22: Chemists Celebrate The Earth Day
22: Earth Day
22: Girl Scout Leader Day
22: In God We Trust Day’ Day
22: Mother Earth Day
22: National Jelly Bean Day
24: International Guide Dogs Day
23: Movie Theatre Day
23: International Marconi Day
23: National Teach Your Children To Save Day
23: Talk Like Shakespeare Day
23: World Book & Copyright Day
23: World Book Night
24: Genocide Remembrance Day
25: Administrative Professionals Day or Secretary’s Day
25: Hairstylists Appreciation Day
25: Malaria Awareness Day
25: Hug a Plumber Day or Plumbers Day
25: Red Hat Society Day
25: Yom HaZikaron
25: World Penguin Day
26: Hug an Australian Day
26: Audubon Day
26: National Kids and Pets Day
26: Richter Scale Day
26: Trinity Sunday
26: Take Our Daughters & Sons to Work Day
26-28: Bob Wills Day
26: Yom HaArzmaut
26: Arbor Day
26: National Hairball Awareness Day
27: Babe Ruth Day
27: Bulldogs are Beautiful Day
27: Mantanzas Mule Day
27: Morse Code Day
27: Eeyore’s Birthday Day
27: National Go Birding Day
27: National Rebuilding Day
27: Penguin Day
27: Save the Frogs Day
27: Sense of Smell Day
27: World Tai Chi and Qigong Day
27: World Healing Day
27: World Veterinary Day
28: Biological Clock Day
28: Lag B’omer
28: National Pet Parent’s Day
28-: Mother, Father Deaf Day
28: Workers Memorial Day
29: National Dance Day
29: “Peace” Rose Day
29: Pinhole Photography Day
29: Zipper Day
30: Beltane
30: Bugs Bunny Day
30: International Jazz Day
30: Dia De Los Libros Day
30: National Honesty Day
30: Spank Out Day
30: Walpurgis Night
30: World Healing Day

 

May

   
Monthly    

ALS Awareness Month
American Wetlands Month
APS (Antiphospholipid Antibody Syndrome)
Arthritis Awareness Month
Asian Pacific American Heritage Month
Awareness of Medical Orphans Month
Better Hearing & Speech Month
Borderline Personality Disorder Month
Brain Tumor Awareness Month
Carrots and Cauliflower
Celiac Awareness Month
Clean Air Month
Community Living Month
Creative Beginnings Month
EcoDriving Month
Family Wellness Month
Fibromyalgia Education and Awareness Month
Freedom Shrine Month
Gardening for Wildlife Month
Get Caught Reading Month
Gifts from the Garden Month
Global Civility Awareness Month
Go Fetch! Food Drive for Homeless Animals Month
Grapefruit and Kiwi Month
Haitian Heritage Month
Heal the Children Month
Healthy Vision Month
Huntington’s Disease Awareness Month
International Audit Month

International Business Image Improvement Month
International Civility Awareness Month
International Victorious Woman Month
Jewish-American Heritage Month
Latino Books Month
Lupus Awareness Month
Melanoma/Skin Cancer Detection & Prevention Month
Motorcycle Safety Month
National Allergy/Asthma Awareness Month
National Barbeque Month
National Better Hearing Month
National Bike Month
National Egg Month
National Foster Care Month
National Good Car Keeping Month
National Hamburger Month
National Hepatitis Awareness Month
National Inventors Month
National Meditation Month
National Mediterranean Diet Month
National Mental Health Month
National Military Appreciation Month
National Moving Month
National Neurofibromatosis Awareness Month
National Osteoporosis Prevention Month
National Photo Month
National Physical Fitness & Sports Month
National Physiotherapy Month
National Preservation Month
National Salad Month
National Salsa Month
National Smile Month
National Stroke Awareness Month
National Sweet Vidalia Onions Month
National Tuberous Sclerosis Month
National Toxic Encephalophathy and Chemical Injury Awareness Month
National Vinegar Month
National Youth Traffic Safety Month
Older Americans Month
Personal History Month
Potatoes and Limes Month
Prader-Willi Syndrome Awareness Month
Preeclampsia Awareness Month
Prepare Tomorrow’s Parent Month
React Month
Revise Your Work Schedule Month
Skin Cancer Awareness Month
Strike Out Strokes Month
Teen CEO Month
Tennis Month
Tay-Sachs and Canavan Disease Month
Tourette Syndrome Awareness Month
Ultra-violet Awareness Month
Women’s Health Care Month
World Lyme Disease Awareness Month
Young Achievers of Tomorrow Month
National Family Month: May 13-June 17
Weekly    

Choose Privacy Week: 1-7
International Wildlife Film Week: 4-11
Dystonia Awareness Week: 5-13
Be Kind to Animals Week: 5-11
Children’s Mental Health Week: 5-11
Drinking Water Week: 5-11
Flexible Work Arrangement Week: 5-11
Goodwill Industries Week: 5-11
Kids Win Week: 5-11
National Alcohol and Drug Related Birth Defects Awareness Week: 5-11
National Anxiety & Depression Awareness Week: 5-11
National Family Week: 5-11
National Hospital Week: 5-11
National Hug Holiday Week: 5-11
National Nurses Day and Week: 5-11
National Occupational Safety & Health Week: 5-11
National Pet Week: 5-11
National Raisin Week: 5-11
North American Occupational Safety & Health Week: 5-11
PTA Teacher Appreciation Week: 5-11
Public Service Recognition Week: 5-11

Update your References Week: 5-11
Dating and Life Coach Recognition Week: 5-11
Intimate Apparel Week: 6-10
National Wildflower Week: 6-12
National Correctional Officer’s Week: 6-12
NAOSH Week: 6-12
Teacher Appreciation Week: 6-10
Universal Family Week: 10-16
National Tourism Week: 11-18
EMS (Emergency Medical Services) Week: 12-18
Food Allergy Awareness Week: 12-18
National Dog Bite Prevention Week: 12-18
National Educational Bosses’ Week: 12-18
National Nursing Home Week: 12-18
National Police Week: 12-18
National Return to Work Week: 12-18
National Transportation Week: 12-18
National Women’s Health Week: 12-18
Reading is Fun Week: 12-18
Salute to Moms 35+ Week: 12-18
Work at Home Moms Week: 12-18
American Craft Beer Week: 13-19
Children’s Book Week: 13-19
National Etiquette Week: 13-19
National Stuttering Awareness Week: 13-19
National New Friends, Old Friends Week: 18-25
National Safe Boating Week: 18-24
National Bike to Work Week: 19-25
National Medical Transcription Week: 19-26
National Stationery Week: 19-22
Recreational Water Illness and Injury Prevention Week: 19-26
World Trade Week: 19-25
National Backyard Games Week: 20-26
International Coaching Week: 20-26
Mudbug Madness Week: 23-26
Old-Time Player Piano Week: 24-27
Week of Solidarity with the People of Non-Self-Governing Territories: 25-31
Hurricane Preparedness Week: 26-6/1
Black Single Parents Week: 29-6/4
Daily    

1: Amtrak Day
1: Batman Day
1: Beltaine
1: Executive Coaching Day
1: Global Love Day
1: Great American Grump Out
1: Keep Kids Alive! Drive 25 Day
1: Law Day
1: Lei Day
1: Loyalty Day
1: May Day
1: Mother Goose Day
1: National Bubba Day
1: National Dance Day
1: New Homeowner’s Day
1: School Principals’ Day
1: Silver Star Day
1: Stepmother’s Day
2: Martin Z. Mollusk Day
2: National Day of Prayer
2: National Day of Reason
2: Roberts Rule of Order Day
3-5: Bats Day
3: Garden Meditation Day
3: Hug Your Cat Day
3: Lumpy Rug Day
3: National Special-able Pets Day
3: National Two Different Colored Shoes Day
3: No Pants Day
3: Paranormal Day
3: Public Radio Day
3: Tuba Day
3: World Press Freedom Day
4: Armed Forces Day Military – Amateur Crossband Communication
4: Bladder Cancer Awareness Day
4: Free Comic Book Day
4: Intergalactic Star Wars Day
4: International Firefighters Day
4: International Space Day
4: International Respect for Chickens Day
4: Join Hands Day
4: National Homebrew Day
4: National Day to Prevent Teen Pregnancy
4: National Scrapbooking Day
4: Space Day
4: Star Wars Day
4: World Give Day
5: Cartoonists Day
5: Childhood Stroke Awareness Day
5: Cinco de Mayo
5: Kentucky Derby
5: International Midwives Day
5: National Infertility Survival Day
5: Totally Chipotle Day
5: World Laughter Day
5: International Babylost Mother’s Day
5: Motorcycle Mass and Blessing of the Bike Day
5: National Infertility Survival Day
6: Buddah Day
6: Joseph Brackett Day
6: Melanoma Monday
6: No Diet Day
6: No Homework Day
6: Nurses Day
7: Accountant’s Day or Accounting Day
7: Childhood Depression Awareness Day
7: National Teacher Day
7: World Asthma Day

8: Donate a Day’s Wages to Charity Day
8: Childhood Mental Health Awareness Day
8: National Night Shift Workers Day
8: National Third Shift Workers Day
8: No Socks day
8: Occupational Safety and Health Professional’s Day
8: Receptionist Day
8-9: Time of Remembrance and Reconciliation for those who Lost Their Lives During the Second World War
8-9: Second World War
8: VE Day
8: World Red Cross Day
9: National Moscato Day
9: Occupational Safety and Health Professionals Day
9: School Nurses Day
10: Child Care Provider Day
10: Fintastic Friday: Giving Sharks a Voice: 10
10: Lupus Day
10: Military Spouse Appreciation Day
10: Windmill Day
11: Birthmother’s Day
11: Cornelia de Lange Syndrome Awareness Day
11: Eat what you Want Day
11: Fibromyalgia and Chronic Fatigue Syndrome Awareness Day
11: International Migratory Bird Day
11: Letter Carrier’s Food Drive Day
11: Mother Ocean Day
11: National Babysitter’s Day
11: National Miniature Golf Day
11: National Windmill Day
11: Stay Up All Night Day
11: National Train Day
11: World Belly Dancer Day
12: Hug your Cat Day
12: International Nurses Day
12: Limerick Day
12: Mother’s Day
12: Mothers at the Wall Day
12: National Nutty Fudge Day
12: Odometer Day
12: World Fair Trade Day
13: Frog Jumping Day
14: National Chicken Dance Day
14: The Stars and Stripes Forever Day
14: Shavuot
14: Underground America Day
14: Hyperemisis Gravidarum Awareness Day
15: International Day of Families
15: National Chocolate Chip Day
15: National Tuberous Sclerosis Day
15: National Women’s Check-up Day
15: Nylon Stockings Day
15: Peace Officer Memorial Day
15: National Employee Health and Fitness Day
15: Straw Hat Day
15: Turn Beauty Inside Out Day
16: Biographer’s Day
16: National Sea Monkey Day
17: Endangered Species Day
17: International Virtual Assistants Day
17: National Bike to Work Day
17: National Defense Transportation Day
17: National Pizza Party Day
17: Syttende Mai
17: World Hypertension Day
17: World Information Society Day
17: World Telecommunications Day
18: Armed Forces Day
18: HIV Vaccine Awareness Day
18: I Love to Reeses Day
18: International Museum Day
18: Mother Whistler Day
18: National Learn to Swim Day
18: O. Henry Pun-off Day
18: Visit Your Relatives Day
19: Boys Club Day
19: May Ray Day
19-20: Mike, the Headless Chicken Day
19: National Asian and Pacific Islander HIV/AIDS Awareness Day
19: Neighbor Day
19: Pentecost
19-20: World Autoimmune Arthritis Day20: Eliza Doolittle Day
20: Weights & Measures Day
21: American Red Cross Founder’s Day
21: End of the World or Rapture Party Day
21: I Need a Patch of That Day
21: National Endangered Species Day
21: National Wait Staff Day
21: Sister Maria Hummel Day
21: Victoria Day
21: World Day for Cultural Diversity for Dialogue & Development
22: Canadian Immigrants Day
22: International Day for Biological Diversity
22: National Maritime Day
23: Declaration of the Bab Day
23: National Taffy Day
23: World Crohn’s and Colitis Day
23: World Turtle Day
24: Brother’s Day
24: Don’t Fry Day
24: Heat Awareness Day
24: International Tiara Day
24: Morse Code Day
24: National Wig Out Day
25: Cookie Monter’s Birthday
25: National Missing Children’s Day
25: National Tap Dance Day
25: Nerd Pride Day or Geek Pride Day
25: Towel Day
26: International Jazz Day
26: Julie Pierpont Day
26: Amateur radio Military Appreciation Day
26: Shavout
27:Cellophane Tape Day
27: Indianapolis 500
27: Whit Sunday
27: Memorial Day
27: Prayer for Peace Memorial Day
28: Sierra Club Day
28: Slugs Return to Capistrano Day
29: Acension of Baha’u’Llah
29: International Day of UN Peacekeepers
29: Learn about Composting Day
29: National Senior Health and Fitness Day
29: World MS Day
30: Loomis Day
31: Heat Awareness Safety Day
31: What you Think Upon Grows Day
31: World No-Tobacco Day

How to discover individual strengths and develop a strong team

Wayfinding and city signage
How to discover individual strengths and develop a strong team

Tom Rath is the author of StrengthsFinder 2.0. He writes that "people who … have the opportunity to focus on their strengths every day are six times as likely to be engaged in their jobs and more than three times as likely to report having an excellent quality of life in general."

When people are engaged at work, they’re more productive. Gallup® noted that the U.S. economy loses more than $300 billion annually from disengaged employees. Can you imagine what that may mean for your agency? Furthermore, engaged employees who use their strengths are less likely to leave, which improves retention and is likely to enhance your recruitment efforts as well.

Identify individual strengths
Strengths start as innate talents, a proclivity to behave or think a certain way. Then, over time, that talent is solidified by other skills, acquired knowledge and constant practice. Capitalizing on those strengths will help improve your bottom line.

Often, we focus on improving our “weaknesses,” but research indicates that by instead focusing on strengths and building well-rounded teams that capitalize on each person’s unique abilities, greater productivity can be had. According to the Gallup Business Journal®, “If companies want to increase productivity, they must … help [employees] use their strengths with knowledgeable intent.”

But before your team members can use their strengths, they have to identify them. One cost-effective way to identify strengths is to watch for signs of excitement and increased engagement throughout the day. Visible signs of excitement emerge when pupils dilate, the chest broadens, and speech becomes fast and fluid.

Another option is to register for an online assessment. One option Entrepreneur.com recommends is the VIA Character Strength Assessment. However, Gallup has come up with an online assessment tool to identify peoples’ strengths, too. It’s called the Clifton StrengthsFinder test. There you can learn about how to “develop people, maximize potential and achieve success.”

Once you’ve had your team identify their strengths individually, it’s time to put those strengths to work.

  • Share the knowledge. Each person needs to share his or her strengths with the team and discuss how those strengths can benefit the agency as a whole. Take time for your team to learn about each other’s strengths and the advantages those offer. Imprint everyone’s name and strengths on magnets for their office desks as a reminder and guide to pairing the right strengths with the right projects. Additionally, use motivational banners, table tents or posters around the office to inspire the team to use their strengths every day.
  • Make it part of the culture. When you see employees actively utilizing their strengths in ways that are helping the agency grow, reward them with a multi-function tool kit that says it’s clear they are using their “tools” to get the job done!
  • Ask them to report back. Drive the “strengths” message home by asking your employees to give you feedback on how they think they’re doing at manifesting their strengths, something they can record in a small notepad. Also, include strengths-based performance expectations in your team’s annual reviews. Hold your team accountable and watch them shine.

Ultimately, their individual strengths will help drive the entire agency to bigger and better things. It may take some time for “the strengths” idea to get off the ground, but once your employees are given the chance to become great at what they’re already good at, there will be no stopping them—or your agency.

"Using Your Strengths: How to Harness Your Natural Gifts for Greater Satisfaction." Using Your Strengths: How to Harness Your Natural Gifts for Greater Satisfaction. The Personal Growth Library, n.d. Web. 03 Jan. 2013.

Amabile, Teresa, and Steven Kramer. "Employee Happiness Matters More Than You Think." Employee Happiness Matters More Than You Think – Businessweek. Businessweek, n.d. Web. 3 Jan. 2013.

Asplund, Jim, and Nikki Blacksmith. "How Strengths Boost Engagement." Gallup Business Journal, n.d. Web. 24 Dec. 2012.

Goodman, Nadia. "4 Ways to Discover Your Strengths." Entrepreneur.com. 4 Ways to Discover Your Strengths | Entrepreneur.com, 18 Sept. 2012. Web. 03 Jan. 2013.

 

February

   
Monthly    

Adopt a Rescued Rabbit Month
AMD/Low Visions Awareness Month
American Heart Month
Avocado and Banana Month
Bake for Family Fun Month
Beans (Dried and Fresh Month)
Dog Training Education Month
Exotic Vegetables and Star Fruit Month
February is Fabulous Florida Strawberry Month
From Africa to Virginia Month
Grapefruit Month
International Boost Self Esteem Month
International Expect Success Month
International Hoof-care Month
Jobs in Golf Month
Library Lovers Month

Marfan Syndrome Awareness Month
Marijuana Awareness Month
National African American History Month
National Bird Feeding Month
National Black History Month

National Care about your Indoor Air Month
National Cherry Month
National Condom Month
National Children’s Dental Health Month
National Hot Breakfast Month
National Laugh-Friendly Month
National Mend a Broken Heart Month
National Parent Leadership Month
National Pet Dental Health Month
National Teen Dating Violence Awareness Month
National Time Management Month

National Weddings Month
Pent Dental Health Month
Plant the Seeds of Greatness Month
Pull Your Sofa Off the Wall Week
Relationship Wellness Month
Responsible Pet Owner’s Month
Return Shopping Carts to the Supermarket Month
Spay/Neuter Awareness Month
Spunky Old Broads Month
Sweet Potato Month
Wise Health Care Consumer Month
Worldwide Renaissance of the Heart Month
Youth Leadership Month
Lent: 13-3/30
Weekly    

Solo Diners Eat Out Weekend: 1-7
Women’s Heart Week: 1-7
Boy Scout Anniversary Week: 3-9
Children’s Authors & Illustrators Week: 3-9
Dump Your Significant Jerk Week: 3-9
Freelance Writers Appreciation Week: 3-9
Intimate Apparel Week: 4-8
International Networking Week: 4-8
International Friendship Week: 4-8
National School Counseling Week: 4-8
Congenital Heart Defect Awareness Week: 7-14
Have a Heart for a Chained Dog Week: 7-14
Risk Awareness Week: 7-14
Love Makes the World Go Round; But, Laughter Keeps Us From Getting Dizzy Week: 8-14

Celebration of Love Week: 10-16
Children of Alcoholics Week: 10-16
Jell-o Week: 10-16
Love a Mench Week: 10-16
Random Acts of Kindness Week: 10-16
National Green Week: 11-17
World AG Expo: 12-14
World Duchenne Muscular Dystrophy Awareness Week: 13-19
National Condom Week: 14-21
National Nestbox Week: 14-21
NCCDP Alzheimer’s and Dementia Awareness Week: 14-21
Great Backyard Bird Count: 15-17
National Date Week: 15-24
National Entrepreneurship Week: 16-23
National Future Farmers of America Week: 16-23
Brotherhood / Sisterhood Week: 17-23
Build A Better Trade Show Image Week: 17-23
National Engineers Week: 17-23
National Justice for Animals Week: 17-23
National Conference on Education: 21-23

Read Me Week: 21-25
Texas Cowboy Poetry Week: 22-24
National Eating Disorders Awareness Week: 24-3/2
National Secondhand Wardrobe Week: 24-3/2
Telecommuter Appreciation Week: 25-3/4
Peace Corps Week: 27-3/3

Daily    

1: Bubble Gum Day
1: Car Insurance Day
1: G.I. Joe Day
1: Hula in the Coola Day
1: Give Kids a Smile Day
1: Freedom Day
1: Robinson Crusoe Day
1: Spunky Old Broads Day
1: Wear Red Day
2: Candelmas
2: Crepe Day or La Chandeleur
2: Groundhog Day
2: Ice Cream for Breakfast Day
2: Marmot Day
2: Groundhog Job Shadow Day
2: Hedgehog Day
2: Imbolic
2: Sled Dog Day
2: Take Your Child to the Library Day
2: World Play Your Ukulele Day
2: World Wetlands Day
3: Four Chaplains Memorial Day
3: The Day the Music Died
3: Dump Your Significant Jerk Day
3: Super Bowl XLVII
4: Liberace Day
4: Quacker Day
4: USO Day
4: World Cancer Day
5: Move Hollywood & Broadway to Lebanon, PA
5: Weatherman’s [Weatherperson’s] Day
5: Western Monarch Day
5: World Nutella® Day
5: African American Coaches Day
6: Digital Learning Day
6: National Girls & Women in Sports Day
7: Ballet Day
7: “e” Day
7: Black HIV/Aids Awareness Day
7: Wave All Your Fingers at Your Neighbor’s Day
8: Boy Scout Anniversary Day
8: Laugh and Get Rich Day
8: Opera Day
8: Tu B’ Shvat
9: National Stop Bullying Day

9: Read in the Bathtub Day
10: Chinese New Year
10: Man Day
10: Plimsoll Day
10-12: Shrovetide
10: World Marriage Day
11: Be Electrific Day
11: Pro Sports Wives Day
11: National Shut-in Visitation Day
11: Satisfied Staying Single Day
11: White Shirt Day
11: Clean out Your Computer Day
11-12: Westminster Dog Show
12: Extraterrestrial Culture Day
12: Extraterrestrial Visitor Day
12: Darwin Day
12: International Pancake Day
12: Pancake Day
12: Mardi Gras
12: Paczki Day
12: Shrove Tuesday
12: Lincoln’s Birthday
12: NAACP Day
12: Oglethorpe Day
12: Paul Bunyan Day
12: Safety Pup Day
13: Ash Wednesday
13: Employee Legal Awareness Day
13: Get a Different Name Day
13: Madly In Love with Me Day
14: Ferris Wheel Day
14: Frederick Douglass Day
14: Pet Theft Awareness Day
14: Library Lovers Day
14: National Have a Heart Day
14: National Condom Day
14: World Congenital Heart Defect Awareness Day
14: League of Women Voters Day
14: National Women’s Hearth Day
14: National Call in Single Day
14: National Donor Day
14: Race Relations Day
14: Quirky Alone Day
14: Valentine’s Day
14: World Marriage Day
15: Lupercalia

15: Remember the Maine Day
15: Susan B. Anthony Day
15: National Gum Drop Day
16: Innovation Day
16: Kyoto Protocol Day
17: My Way Day
17: National PTA Founders Day
17: World Human Spirit Day
18: Battery Day
18: Cow Milked While Flying in an Airplane Day
18: Pluto Day
18: Presidents Day
19: Chocolate Mint Day
19: Iwo Jima Day
19: Single Tasking Day
20: Love Your Pet Day
20: Northern Hemisphere Hoodie Hoo Day
20: World Day for Social Justice
21: International Mothers Language Day
21: Introduce a Girl to Engineering Day
21” Ta’Anit Esther
22: National Margarita Day
22: Woolworth’s Day
22: World Thinking Day
22: George Washington’s Birthday
23: Curling is Cool Day
23: Diesel Engine Day
23: Iwo Jima Day (Flag Raised)
23: International Sword Swallowers
23: Open that Bottle Night
23: Purim
24: Academy Awards Night
24: Daytona 500
26: National Personal Chef’s Day
26: For Pete’s Sake Day
26: Levi Strauss Day
26: Spay Day USA
27: Inconvenience Yourself Day
28: Floral Design Day
28: National Chili Day
28: National Tooth Fairy Day
28: Rare Disease Day

 

March

   
Monthly    

Adopt a Rescued Guinea Pig Month
American Red Cross Month
Bell Peppers and Broccoli Month
Berries and Cherries Month
Brain Injury Awareness Month
Child Life Month
Colic Awareness Month
Colorectal Cancer Awareness Month
Credit Education Month
Deep Vein Thrombosis (DVT) Month
Deaf History Month
Employee Spirit Month
Exotic Winter Fruit & Leeks and Green Onion Month
Expanding Girls’ Horizons in Science & Engineering Month
Holy Humor Month
Honor Society Awareness Month
Humorists Are Artists Month
International Expect Success Month
International Ideas Month
International Listening Awareness Month

International Mirth Month
International Women’s Month
Irish-American Heritage Month
Malignant Hypertension Awareness & Training Month
Music In Our Schools Month
National Athletic Training Month
National Caffeine Awareness Month
National Cheerleading Safety Month
National Chronic Fatigue Syndrome Awareness Month
National Clean Up Your IRS Act Month
National Color Therapy Month
National Colorectal Cancer Awareness Month
National Craft Month
National Ethics Awareness Month
National Eye Donor Month
National Frozen Food Month
National Multiple Sclerosis Educations & Awareness Month
National Kidney Month

National Kite Month
National March Into Literacy Month
National Nutrition Month
National On-Hold Month
National Peanut Month
National Social Work Month
National Umbrella Month
National Women’s History Month
Optimism Month
Play the Recorder Month
Poison Prevention Awareness Month
Red Cross Month
Save Your Vision Month
Sing with Your Child Month
Small Press Month
Spiritual Wellness Month
Supply Management Month
Women’s History Month
Workplace Eye Health and Safety Month
Youth Art Month
National Week of the Ocean Festival Sea-son: 3/9-6/8
Weekly    

National Cheerleading Week: 1-7
National Ghostwriters Week: 1-7
National Write A Letter of Appreciation Week: 1-7
Universal Human Beings Week: 1-7
Festival of Owls Week: 1-3
Iditarod Race: 3-18
American Council on Education: 2-5
Iditarod Race: 2-19
Severe Weather Preparedness Week: 3-9
Celebrate Your Name Week: 3-9
National Agriculture Week: 3-9
National Consumer Protection Week: 3-9
National Procrastination Week: 3-9
National Schools Social Work Week: 3-9
National Sleep Awareness Week: 3-9
National Words Matter Week: 3-9
Professional Pet Sitters Week: 3-9
Save Your Vision Week: 3-9
Telecommunicator Appreciation Week: 3-9

Read an E-Book Week: 3-9
Return The Borrowed Books Week: 3-9
Women in Construction Week: 3-9
Newspaper in Education Week: 4-8
National School Breakfast Week: 4-8
Share a story – Shape a Future Week: 5-9
American Crossword Puzzle Weekend: 8-10
Universal Women’s Week: 8-14
Girl Scout Week: 10-16
National Agriculture Week: 10-16
Teen Tech Week: 10-16
Turkey Vultures Return to the Living Sing: 11-17
Flood Safety Awareness Week: 11-15
International Brain Awareness Week: 11-17
Sherlock Holmes Weekend: 15-17
Campfire USA Birthday Week: 17-23
Consider Christianity Week: 17-23
Health Information Professional Week: 17-23
National Animal Poison Prevention Week: 17-23
National Inhalant and Poisons Awareness Week: 17-23
Passiontide: 17-30
Root Canal Awareness Week: 17-23
Act Happy Week: 18-24
American Chocolate Week: 18-23
Flood Awareness Week: 18-22
Wellderly Week: 18-24
Wildlife Week: 18-24
World Folktales & Fables Week: 18-24
Week of Solidarity with People’s Struggling Against Racism & Discrimination: 21-27
Tsunami Awareness Week: 24-30
NanoDays: 30-4/7
Pediatric Nurse Practitioner Week: 24-30
National Protocol Officer’s Week: 24-30
National Cleaning Week: 24-30
Termite Awareness Week: 25-29
National Week of the Ocean: 31-4/6
Daily    

1: Asiatic Fleet Memorial Day
1: Employee Appreciation Day
1: Dress in Blue Day
1: National Horse Protection Day
1: National Peanut Lovers Day
1: Peace Corps Birthday
1: Pig Day
1: Plan a Solo Vacation Day
1: Refired, Not retired Day
1: World Compliment Day
1: World Day of Prayers
2: Dr. Seuss Day
2: International Tongue Twister Day
2: NEA’s Read Across America Day
3: Daughters’ and Sons’ Day
3: Iditarod
3: International Sister Cities Day
3: I Want You to Be Happy Day
3: Namesake Day
3: National Anthem Day
3: What If Cats and Dogs Had Opposable Thumbs? Day
4: Benjamin Harrison Day
4: Courageous Follower Day
4: International Scrapbooking Industry Day
4: March Forth-Do Something Day
4: National Grammar Day
4: Old Inauguration Day
4: Toy Soldier Day
4: Casimir Pulaski Day
4: Fun Facts About Names Day
5: Saint Piran’s Day
5: Peace Corp Birthday
5: Unique Names Day
6: Oreo Cookie Day
6: Sofia Kovalevskaya Math Day
6: Learn What Your Name Means Day
7: Nametag Day
7: National Agriculture Day
7: National Be Heard Day
7: World Math Day
7: Cereal Day
8: Day for Women’s Rights & International Peace
8: Girls Right Now Day
8: International Women’s Day
8: International Working Women’s Day
8: Middle Name Pride Day
8: National Proof Reader Day
8: National Peanut Cluster Day
9: Barbie Day
9: Get Over It Day
9: Joe Franklin Day
9: Panic Day
9: Genealogy Day
10: International Day of Awesomeness
10: International Fanny Pack Day
10: Land Line Telephone Day
10: Daylight Savings Time Begins
10: Mario Day
10: Salvation Army Day
10: US Paper Money Day

10: Women and Girls HIV/AIDS Awareness Day
11: Check your Batteries Day
11: Dream 2013 Day
11: Jonny Appleseed Day
11: Fill Our Staplers Day
11: Napping Day
11: World Plumbing Day
11: Girl Scout Sunday
12: Girls Scout Birthday Day
12: Organize Your Home Office Day
13: Donald Duck Day
13: Earmuffs Day
13: Good Samaritan Involvement Day
13: K-9 Veterans Day
13: Ken Day
13: L. Ron Hubbard Day
13: National Open An Umbrella Indoors Day
13: Registered Dietitian Day
14: International Ask A Question Day
14: MOTH-ER Day
14: Potato Chip Day
14: Pi Day (as in math)
14: World Kidney Day
15: Absolutely Incredible Kid Day
15: Brutus Day
15: Buzzards Day
15: Ides of March
15: True Confessions Day
15: World Consumer Rights Day
15: Freedom of Information Day
15-17: US Snowshoe Day
16: Corn Dog Day
16: Curlew Day
16: Goddard Day
16: International Sports Car Racing Day
16: Lips Appreciation Day
16: National Quilting Day
16: St. Urho’s Day
17: Campfire Girls Day
17: St. Patrick’s Day
18: Awkward Moments Day
18: Forgive Mom and Dad Day
18: National Biodiesel Day
18: Well-Elderly or Wellderly Day
19: National Chocolate Carmel Day
19: Operation Iraqi Freedom Day
19: Swallows Return to San Juan Capistrano Day
20: Alien Abduction Day
20: Atheist Pride Day
20: Bed-in for Peace Day
20: Corn Dog Day
20: Great American Meat Out Day
20: International Astrology Day
20: Kick Butts Day
20: Kiss Your Fiance Day
20: National Jump Out! Day
20: National Native HIV/AIDS Awareness Day
20: Ostara
20: Proposal Day

20: National Agriculture Day
20: Now Ruz
20: Snowman Burning Day
20: Vernal Equinox (Spring)
20: Won’t You Be My Neighbor Day
21: Absolutely Incredible Kid Day
21: Brain Injury Awareness Day
21: Companies that Care Day
21: International Day for the Elimination of Racial Discrimination
21: Memorial Day
21: National Day of Action on Syringe Exchange
21: National Common Courtesy Day
21: Naw-Ruz
21: Spring Fairy Fun Day
21: World Down Syndrome Day
22: As Young As You Feel Day
22: Education and Sharing Day
22; International Day of the Seal
22: International Goof-off Day
22: World Day for Water
23: National Puppy Day
23: Near Miss Day
23: O.K. Day
23: World Meteorological Day
24: National Chocolate Covered Raisins Day
24: World Tuberculosis Day
24: Palm Sunday
25: International Day of Remembrance of the Victims of Slavery and the Transatlantic
25: National Day of Celebration of Greek & American Democracy
25: National Medal of Honor Day
25: Old New Years Day
25: Passover
25: Pecan Day
25: Tolkien Reading Day
25: Vaffeldagen (Waffle Day)
26: Legal Assistants Day
26: Make Up Your Own Holiday
27: American Diabetes Association Alert Day
27: Quirky Country Music Song Titles Day
28: Barnum and Bailey Day
28: Weed Appreciation Day
29: Good Friday
29: Knights of Columbus Founders Day
29-30: National Day of Unplugging
29: National Mom & Pop Business Owner’s Day
29: Niagra Falls Runs Dry Day
29: Texas Loves the Children Day
30: Doctors Day
30: Grass is Always Browner on the Other Side of the Fence Day
30: Pencil Day
31: Bunsen Burner Day
31: Earth Hour
31: Easter
31: National “She’s Funny the Way” Day
31: Terri’s Day

 

April

   
Monthly    

Atlanta Food and Wine Month
ASPCA Month
Alcohol Awareness Month
Amateur Radio Month
Autism Awareness Month
Brussels Sprouts and Cabbage Month
Cancer Control Month
Car Care Month
Celebrate Diversity Month
Child Abuse Prevention Month
Cesarean Awareness Month
Community Spirit Day
Confederate History Month
Couple Appreciation Month
Cranberries and Gooseberries Month
Defeat Diabetes Month
Emotional Overeating Awareness Month
Fair Housing Month
Financial Literacy Month
Fresh Florida Tomatoes Month
Frog Month
Global Child Nutrition Month
Grange Month
Grilled Cheese Month
Holy Humor Month
Home Improvement Time (April – Sept)

Honor Society Awareness Month
Informed Women Month
International Customer Loyalty Month
International Guitar Month
International Twit Award Month
IBS (Irritable Bowel Syndrome) Month
Jazz Appreciation Month
Keep America Beautiful Month
Library Snapshot Month
Math Awareness Month
Month of the Young Child
Month of the Military Child
National African American Women’s Fitness Month
National Autism Awareness Month
National Child Abuse Prevention Month
National Card and Letter Writing Month
National Decorating Month
National DNA & Genomics & Stem Cell Education & Awareness Month
National Donate Life Month
National Grilled Cheese Sandwich Month
National Garden Month
National Humor Month
National Kite Month
National Knuckles Down Month
National Landscape Architecture Month
National Multiple Birth Awareness Month

National Occupational Therapy Month
National Parkinson’s Awareness Month
National Pecan Month
National Pest Management Month
National Pet Month
National Poetry Month
National Sarcoidosis Awareness Month
National Sexually Transmitted Diseases (STDs) Month
National Sexual Assault Awareness Month
National Youth Sports Safety Month
Pharmacists War on Diabetes Month
Pet First Aid Awareness Month
Physical Wellness Month
Prevent Lyme in Dogs Month
Prevention of Animal Cruelty Month
Rosacea Awareness Month
School Library Media Month
Soy Foods Month
Straw Hat Month
Stress Awareness Month
Testicular Cancer Awareness Month
Tomatillo and Asian Pear Month
Women’s Eye Health & Safety Month
Workplace Conflict Awareness Month
World Habitat Awareness Month
World Bereaved Spouses Awareness Month
Weekly    

The APAWAs Pooper-Scooper Week: 1-7
Explore Your Career Options: 1-7
Golden Rule Week: 1-7
Laugh at Work Week: 1-7
Medication Safety Week: 1-7
Testicular Cancer Awareness Week: 1-7
Hate Week: 4-10
Just Pray No! Worldwide Weekend of Prayer and Fasting: 6-7
National Animal Control Appreciation Week: 7-13
National Blue Ribbon Week: 7-13
National Public Health Week: 7-13
National Week of the Ocean: 7-13
National Window Safety Week: 7-13
American Indian Awareness Week: 8-14
Masters Tournament: 11-14
YoYo and Skill Toy Weekend: 12-14

Bat Appreciation Week: 14-20
National Crime Victims’ Rights Week: 14-23
National Environmental Week: 14-20
National Robotics Week: 14-20
National Library Week: 14-20
National Public Safety Telecommunicates: 14-20
Pan American Week: 14-20
Week of the Young Child: 14-20
(Spring) Astronomy Week: 15-21
Undergraduate Research Week: 15-19
Health Information Privacy And Security Week: 17-23
International Whistlers Week: 17-21
Cleaning for a Reason Week: 18-24
Consumer Awareness Week: 18-23
Police Officers Who Gave Their Lives In The Line of Duty Week: 18-23
National Park Week: 20-28
Money Smart Week: 20-27
Administrative Professionals Week: 21-27
Coin Week: 21-27
Fibroid Awareness Week: 21-27
National Karaoke Week: 21-27
National Volunteer Week: 21-27
National Pet ID Week: 21-27
National Paperboard Packaging Week: 21-27
National Severe Storm Preparedness Week: 21-27
Oral, Head and Neck Cancer Awareness Week: 21-27
Preservation Week: 21-27
Sky Awareness Week: 21-27
National Work Zone Safety Awareness Week: 22-28
Safe Kids Week: 22-27
Mariachi Week: 24-27
National Pro-Life T-shirt Week: 24-30
National Scoop the Poop Week: 24-30
Daily    

1: April Fools or All Fools Day
1: Atheist Day
1: Boomer Bonus Days
1: Dyngus Day
1: International Tatting Day
1: Library Snap Shot Day
1: Myles Day
1: National Fun Day
1: National Fun at Work Day
1: Poetry & The Creative Mind Day
1: Reading is Funny Day
1: Sorry Charlie Day
1: St. Stupid Day
1: Tater Day
1: US Air Force Academy Day
1: White House Easter Egg Roll
2: International Children’s Book Day
2: National Love Your Produce Manager Day
2: National Peanut Butter and Jelly Day
2: Reconciliation Day
2: World Autism Day
3: Find a Rainbow Day
3: Pony Express Day
3: Tweed Day
3: Week Out Hate: Snow the Seeds of Greatness Day
3: Whole Grain Sampling Day
3: World Party Day
3: National Day of Hope
3: National Walking Day
3: Paraprofessional Appreciation Day
4: International Day for Mine Awareness & Assistance in Mine Action
4: Square Root Day
4: Victims of Violence Holy Day
4: Vitamin C Day
4: World Rat Day
4: National D.A.R.E. Day
5: National Deep Dish Pizza Day
5: Hospital Admitting Clerks Day
5: National Walk to Work Day
6: Army Day
6: New Beers Eve
6: Drowsy Driver Awareness Day
6: National Love Our Children Day
6: National Student Athlete Day
6: Tartan Day
6: The Church of Jesus Christ of Latter-Day Saints Day
6: Teflon Day
6: International Pillow Fight Day
7: International Beaver Day
7: International Snailpapers Day
7: Metric System Day
7: National Beer Day
7: No Housework Day
7: Tangible Karma Day
7: World Health Organization Day
8: Buddha Day
8: Trading Cards for Grown-ups Day
9: Equal Pay Day
9: National Be Kind to Lawyers Day
9: National Cherish an Antique Day
9: National Former Prisoner of War Recognition Day

9: National Former Prisoner of War Recognition Day
9: Ascension Day
9: Appomattox Day
9: Jenkins Ear Day
9: Winston Churchill Day
10: ASPCA (American Society for the Prevention of Cruelty to Animals Day)
10: National Farm Animals Day
10: National Sibling Day
10: One Day Without Shoes Day
10: Salvation Army Founder’s Day
10: Safety Pin Day
11: Barbershop Quartet Day
11: International “Louie Louie: Day
11: National Pet Day
11: World Parkinson’s Disease Day
12: D.E.A.R. Day (Drop Everything and Read)
12: International Day of Human Space Flight
12: Licorice Day
12: Tax Freedom Day
13: Walk on Your Wild Side Day
13: Thomas Jefferson Day
13: Scrabble Day
13: Baby Massage Day
14: Children with Alopecia Day
14: Dictionary Day
14: International Moment of Laughter Day
14: Pan American Day
15: Boston Marathon
15: Income Tax Pay Day
15: McDonald’s Day
15: Take a Wild Guess Day
15: That Sucks Day
16: National Health Care Decisions Day
16: National Library Day
17: National Stress Awareness Day
17: Bat Appreciation Day
17: Blah! Blah! Blah! Day
17: Ellis Island Family History Day
17: National Haiku Poetry Day
17: Ford Mustang Day
17: National Bookmobile Day
17: Nothing Like A Dame Day
18: Adult Autism Day
18: Get To Know Your Customers Day
18: National Columnist Day
18: National Golf Day
18: Pet Owners Independence Day
18: High Five Day
18: International Amateur Radio Day
18: National Wear Your Pajamas To Work Day
18: Poem in Your Pocket Day
18: Support Teen Literature Day
18: Day of Silence
19: John Parker Day
19: National Hanging Out Day
19: Oklahoma City Bombing Commemoration Day
19: Yom HaShoah
19: DNA Day
19: National Day of Silence
20: Auctioneers Day
20: Husband Appreciation Day

20: Record Store Day
20: Spring Astronomy Day
21: Kindergarten Day
21: National Chocolate-covered Cashews Day
22: Chemists Celebrate The Earth Day
22: Earth Day
22: Girl Scout Leader Day
22: In God We Trust Day’ Day
22: Mother Earth Day
22: National Jelly Bean Day
24: International Guide Dogs Day
23: Movie Theatre Day
23: International Marconi Day
23: National Teach Your Children To Save Day
23: Talk Like Shakespeare Day
23: World Book & Copyright Day
23: World Book Night
24: Genocide Remembrance Day
25: Administrative Professionals Day or Secretary’s Day
25: Hairstylists Appreciation Day
25: Malaria Awareness Day
25: Hug a Plumber Day or Plumbers Day
25: Red Hat Society Day
25: Yom HaZikaron
25: World Penguin Day
26: Hug an Australian Day
26: Audubon Day
26: National Kids and Pets Day
26: Richter Scale Day
26: Trinity Sunday
26: Take Our Daughters & Sons to Work Day
26-28: Bob Wills Day
26: Yom HaArzmaut
26: Arbor Day
26: National Hairball Awareness Day
27: Babe Ruth Day
27: Bulldogs are Beautiful Day
27: Mantanzas Mule Day
27: Morse Code Day
27: Eeyore’s Birthday Day
27: National Go Birding Day
27: National Rebuilding Day
27: Penguin Day
27: Save the Frogs Day
27: Sense of Smell Day
27: World Tai Chi and Qigong Day
27: World Healing Day
27: World Veterinary Day
28: Biological Clock Day
28: Lag B’omer
28: National Pet Parent’s Day
28-: Mother, Father Deaf Day
28: Workers Memorial Day
29: National Dance Day
29: “Peace” Rose Day
29: Pinhole Photography Day
29: Zipper Day
30: Beltane
30: Bugs Bunny Day
30: International Jazz Day
30: Dia De Los Libros Day
30: National Honesty Day
30: Spank Out Day
30: Walpurgis Night
30: World Healing Day

Learn how to use LinkedIn® for your business through the latest Blue Paper®, podcast and infographic from 4imprint®

August 13, 2012

Contact:
4imprint
Greg Ebel, vice president of sales and marketing
920-236-7272, ext. 8396
www.4imprint.com

Learn how to use LinkedIn® for your business through
the latest Blue Paper®, podcast and infographic from 4imprint®

4imprint shares information in a newly released Blue Paper, podcast and infographic that will help explain how to get the most from your LinkedIn account. Discover tips and tricks that will help you personally and professionally on the social media platform of LinkedIn.

OSHKOSH, Wis. – Where do you spend most of your social media time? Facebook®? Twitter®? Pinterest®? But are you making enough of an effort on LinkedIn, the professional social networking site? Do you know everything LinkedIn can do for you and your business? If you are an active professional in nearly any industry, or if you own, manage or market a business, LinkedIn has the potential to possibly open a few new doors for you.

This month’s Blue Paper, podcast and infographic from promotional products retailer 4imprint entitled, LinkedIn: Unlock the professional toolbox, outlines how to use LinkedIn’s simple tools to expand a professional network, promote a brand, develop relationships with sales prospects, keep tabs on industry news and the competition, find a new position, discover new talent and more.

“Over the years, LinkedIn has become more than simply a site where professionals post their digital resume,” says Greg Ebel, vice president of sales and marketing for 4imprint. “This Blue Paper provides a multitude of suggestions on different ways professionals and businesses can use LinkedIn to its fullest potential.”

The Blue Paper and podcast offer tips and tricks to take advantage of LinkedIn’s many features. Topics include:
• Optimizing your profile
• Choosing keywords with LinkedIn search results in mind
• Developing connections
• Making the most of Company Pages
• And more!

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Extending the useful life of your booth through videos

Extending the useful life of your booth through videos

With each passing second, an hour of video is posted on YouTube™—the Web’s second largest search engine. Putting that in perspective, that’s 86,400 hours of video each day or 31,449,600 hours each year. Conversely, 84.5% of all American Internet users watch at least one video per month according to ComScore.com, a leader in digital business analytics. The bottom line: There is an exciting opportunity to prolong the life of your trade show booth through this popular medium.

Intrigued, but not quite sure what to include in your video? Think like an author and carefully craft your video with purpose: educate, persuade, inspire or entertain your audience. Consider what content will provide your video with usefulness, longevity and viral qualities.

Based on the Simon Sinek’s Golden Circle concept, start your video with why you attend the show or why you believe the trade show is relevant to your corporate vision. Relay experiences and highlights, sharing the buzz that revolves around the trade show; then, move in to how the viewer can be a part of that energy. This will engage the viewers on an emotional level. Interview attendees and encourage them to share a compelling and relatable story about something they learned that day. Finally, illustrate what your product or service can contribute to the viewer based on all the preceding commentary.

A marketing plan for the video will be crucial when introducing it to the vast quantity of online content. Here are a few tactics for the creation, distribution and promotion of your new marketing medium:

  • In your pre-show e-mails, invite people to stop by your booth with a story or an insight gained from the show. Entice them with a thank-you gift, such as red and white wine in a convenient two bottle bag.
  • At the show, distribute an iPod® travel speaker with “Stay Tuned …” imprinted on it, along with a web address or a QR code for your website or branded YouTube channel.
  • Aim to craft a message that truly portrays your corporate culture, bringing in props because—as the old adage says—the devil is in the details. For example, if your video conveys environmental friendliness, ensure the staff drinks from recycled tumblers to further reinforce make your message.  
  • For orders placed at the show, write a handwritten thank-you note along with a novelty USB containing the video. This shows how the customer directly correlates to the message in the video, enhancing the relationship.
  • Utilize your current marketing channels to create a buzz around your video. Invite and respond to comments, allowing you to collect feedback and determine the effectiveness of the video. Utilize your e-mail distribution chain and your social media platforms to share the link to your video.
  • If the content was also crafted for sales presentations, put the video on CDs—allowing for ease of use depending on varying technology. After the presentation, you can leave a copy for the attendees.
  • Reach out to your established clients and remind them of your long-standing relationship with a CD & Picture Holder, containing a photo of the two of you at an event, like at a charity dinner or on the golf course.
  • Be aware that if your video goes viral, these could lead heighten awareness through media and/or advertising opportunities.

Videos are a logical tool to extend the life of your booth, an opportunity to perpetuate the momentum gained at the show. In the roughly five minutes it took you to read this eNews, YouTube had about 14 million views.

Obviously, this is a marketing trend worth your consideration.

ComScore, Inc. "ComScore" Releases April 2012 U.S. Online Video Rankings – ComScore, Inc. ComScore. 18 May 2012. Web. 07 June 2012.

Sinek, Simon. "Glossary." Glossary. Web. 07 June 2012.

"Holy Nyans! 60 Hours per Minute and 4 Billion Views a Day on YouTube." Web log post.YouTube Blog. YouTube, 23 Jan. 2012. Web. 05 June 2012.

 

August

   
Monthly    

American Adventures Month
American Indian Heritage Month
American History Essay Contest
Black Business Month
Cataract Awareness Month
Celery, Fennel and Cactus Month
Children’s Eye Health & Safety Month
Children’s Vision & Learning Month
Get Ready for Kindergarten Month
Golf Month

Happiness Happens Month
Motorsports Awareness Month
National Fetal Alcohol Spectrum Disorders Awareness Month
National Immunization Awareness Month
National Panini Month
National Minority Donor Awareness Month
National Spinal Muscular Atrophy Awareness Month
National Runaway Prevention Month
National Truancy Prevention Month
National Water Quality Month
National Win with Civility Month
Neurosurgery Outreach Month
Orange and Papaya Month
Psoriasis Awareness Month
What Will Be Your Legacy Month
Weekly    

International Clown Week: 1-7
Simplify Your Life Week: 1-7
Rock for Life Week: 4-7
National Farmers’ Market Week: 5-11
Assistance Dog Week: 5-11
Knights of Columbus Family Week: 5-11
National Resurrect Romance Week: 5-11
Exercise with your Child Week: 6-12
National Fraud Awareness Week: 6-10

Exhibitor Appreciation Week: 6-10
Psychic Week: 6-10
Single Working Women’s Week: 6-10
World Breastfeeding Week: 6-10
Sturgis Bike Rally: 6-12
National Hobo Week: 9-12
Elvis Week: 10-18
National Scrabble Week: 11-15
Feeding Pets of the Homeless Week: 12-18
Weird Contest Week: 13-17
National Aviation Week: 15-21
Little League Baseball World Series: 17-26
Minority Enterprise Development Week: 19-25
Be Kind to Humankind Week: 25-31
National Safe at Home Week: 27-31
Daily    

1: Girlfriend’s Day
1: Lughnasa
1: National Minority Donor Awareness Day
1: Respect for Parents
1: Rounds Resounding Day
1: Spiderman Day
1: US Air Force Day
1: World Wide Web Day
3: Braham Pie Day
3: Watermelon Day
4: Coast Guard Day
4: National Chocolate Chip Day
4: National Mustard Day
4: Single Working Women’s Day
4: Social Security Day
5: Assistance Dog Day
5: Friendship Day
5: International Beer Day
5: National Kids’ Day
5: National Underwear Day
5: Sister’s Day
6: Hiroshima Day
6: National Fresh Breath Day
7: Lighthouse Day
7: National Night Out
7: Particularly Preposterous Packaging Day
7: Professional Speakers Day
7: Purple Heart Day
8: The Date to Create
8: Happiness Happens Day
8; Odie Day
8: Sneak Some Zucchini Onto your Neighbor’s Porch Night
9: International Day of the World’s Indigenous People

9: Veep Day
10: National Duran Duran Appreciation Day
10: Smithsonian Day
10: S’mores Day
11-12: Kool-Aid Day
11: Ingersoll Day
11: National Garage Sale Day
12: IBM PC Day
12: International Youth Day
12: Sewing Machine Day
12: Vinyl Record Day
13: International Left Hander’s Day
14: National Navajo Code Talkers Day
14: V-J Day
15: Best Friends Day
15: Chauvin Day
16: National Medical Dosimetrist Day
15: National Relaxation Day
16: Joe Miller’s Joke Day
16: National Airborne Day
17: Meaning of “Is” Day
17: National Thrift Shop Day
17: Men’s Grooming Day
17: Hug Your Boss Day
18: Bad Poetry Day
18: Birth Control Pills Day
18: International Geocaching Day
18: Mail Order Catalog Day
18: Serendipity Day
18: World Daffodil Day
19: Aviation Day
19: “Black Cow” Root Beer Float Day
19: Eid-Al Fitr
19: World Humanitarian Day
20: Cupcake Day
20: International Homeless Animals Day

21: Earth Over Shoot Day or Ecological Debt Day
21: Poet’s Day
21: Senior Citizen’s Day
22: Southern Hemisphere Hoodie Hoo Day
22: Be an Angel Day
23: Day for the Remembrance of the Slave trade & Its Abolition
23: Valentino Day
24: Pluto Demoted Day
24: Vesuvius Day
24: National Waffle Day
25-26: International Bat Night
25: Kiss and Make Up Day
25: National Second-hand Wardrobe Day
26: National Dog Day
26: Women’s Equality Day
27: “The Duchess” Who Wasn’t Day
28: Race Your Mouse Around the Icons Day
28: Radio Commercials Day
28: Crackers Over the Keyboard Day
29: According to Hoyle Day
29: International Day Against Nuclear Tests
29: More Herbs, Less Salt Day
29: National Sarcoidosis Awareness Day
29-9/9: XIV Paralympics Games
30: National Holistic Pet Day
30: National Toasted Marshmallow Day
31: Love Litigating Lawyers Day

 

September

   
Monthly    

AKC Responsible Dog Ownership Month
All American Breakfast Month
Attention Deficit Hyperactivity Disorder Month
Apple Month
Atrial Fibrillation Month
Baby Safety Month
Backpack Safety America Month
Be Kind to Editors & Writers Month
Bourbon Heritage Month
Children’s’ Good Manner Month
Childhood Cancer Awareness Month
Chili Peppers and Figs Month
College Savings Month
Fall Hat Month
Go Wild During California Wild Rice Month
Great American Low-Cholesterol, Low-fat Pizza Bake Month
Gynecology Cancer Awareness Month
Happy Cat Month
International or National Guide Dogs Day
International People Skills Month
International Self-Awareness Month

International Strategic Thinking Month
Library Card Sign-Up Month
Leukemia and Lymphoma Awareness Month
National Recovery Month
Mold Awareness Month
National Chicken Month
National Child Awareness Month
National Childhood Obesity Awareness Month
National Coupon Month
National DNA, Geonomics & Stem Cell Education Month
National Fruit and Veggies Month
National Head Lice Prevention Month
National Home Furnishings Month
National Honey Month
National Mushroom Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Ovarian Cancer Awareness Month
National Prime Beef Month
National Prosper Where You are Planted Month

National Sickle Cell Month
National Pediculosis Prevention Month
National Piano Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Rice Month
National Skin Care Awareness Month
Ovarian Cancer Awareness Month
One-on-One Month
Passion Fruit and Peach Month
Peas and Radish Month
Pediatric Cancer Awareness Month
Sea Cadet Month
Self Improvement Month
Healthy Aging Month
Shameless Promotion Month
Sports and Home Eye Health & Safety Month
Subliminal Communication Month
Update Your Resume Month
Whole Grains Month
Women’s Friendship Month
World Animal Remembrance Month
National Hispanic Heritage Month (Sept 15 – Oct 15)
Weekly    

National Nutrition Week: 1-7
Self-University Week: 1-7
International Enthusiasm Week: 1-8
National Waffle Week: 2-8
National Payroll Week: 3-7
Play Days: 4-8
Popcorn Festival: 6-8
Dating and Life Coach Recognition Week: 9-13
National Assisted Living Week: 9-15
National Historically Black Colleges & Universities Week: 9-15
Suicide Prevention Week: 9-15

Line Dance Week: 10-15
National Singles Week: 15-21
Pollution Prevention Week: 15-22
Build a Better Image Week: 16-22
Deaf Awareness Week: 16-22
National Clean Hands Week: 16-22
National Farm & Ranch Safety and Health Week: 16-22
Prostate Cancer Awareness Week: 16-22
Substitute Teacher Appreciation Week: 16-22
Tolkien Week: 16-22
Turn off Week: 16-22
Balance Awareness Week: 16-22
Constitution Week: 17-23
National Love Your Files Week: 17-22
Banned Book Week – Celebrating the Freedom to Read: 22-29
National Dog Week: 23-29
National Keep Kids Creative Week: 25-30
Remember to Register to Vote Week: 27-29
International Women’s E-Commerce Days: 24-28
National Chimney Safety Week: 30-10/6
Daily    

1: Building and Code Staff Appreciation Day
1: Calendar Adjustment Day
1: Chicken Boy’s Day
1: Emma M. Nutt Day
1: National No Rhyme (Nor Reason) Day
1: Toy Tips Executive Toy Test Day
1: Bison-ten Yell Day
2: V-J Day
3: Labor Day
4: Another Look Unlimited Day
4: Newspaper Carrier Day
5: Be Late for Something Day
7: Google Commemoration Day
7: Grandma Moses Day
7: National Lazy Mom’s Day
7: “Neither Snow nor Rain” Day
7: Salami Day
8: International Drive Your Studebaker Day
8: International Literacy Day
8: Virgin Mary Day
8: World Physical Therapy Day
8: Farmers’ Consumer Awareness Day
9: Fetal Alcohol Spectrum Disorders Day
9: International Lace Day
9: National Grandparent’s Day
9: National Hug your Hound Day
9: Wonderful Weirdoes Day
10: National Boss/Employee Exchange Day
10: Swap Ideas Day
10: World Suicide Prevention Day
11: Libraries Remember Day
11: Patriot Day
11: National Day of Service and Remembrance Day
12: Video Games Day
13: International Chocolate Day
13: National Celiac Awareness Day
14: National Kreme Filled Donut Day
14: Stand Up to Cancer Day

15: Felt Hat Day
15: Greenpeace Day
15: International Day of Democracy
15: Google.com Day
15: Big Whopper Liar Day
15: Boys’ and Girls’ Club Day for Kids
15: International Eat an Apple Day
15: International Coastal Cleanup Day
15: Puppy Mill Awareness Day
15: Responsible Dog Ownership Day
16: Anne Bradstreet Day
16: International Day for the Preservation of the Ozone Layer
16: Mayflower Day
16: Stay Away from Seattle Day
16: Stepfamily Day
16: Trail of Tears Commemoration Day
16: Wife Appreciation Day
17: Boys’ and Girls’ Club Day for Kids
17: Citizenship Day
17: Constitution Day
17: Rosh Hashanah
17: VFW Ladies Auxiliary Day
18: Air Force Birthday
18: Chiropractic Founders Day
18: Hug a Greeting Card Writer Day
18: National Attention Deficit Disorder awareness Day
18: National HIV/AIDS and Aging Awareness Day
18: National Respect Day
18: World Water Monitoring Day
19: National Women Road Warrior Day
19: Talk Like a Pirate Day
21: National POW/MIA Recognition Day
21: World’s Alzheimer’s Day
22: International Day of Peace
22: American Business Women’s Day
22: Car Free Day
22: Dear Diary Day
22: Elephant Appreciation Day
22: Hobbit Day
22: Ice Cream Cone Day

22: International Day of Radiant Peace
22: National Centenarian’s Day
22: National White Chocolate Day
22: Mabon
22: AKC Responsible Dog Ownership Day
22: Fish Amnesty Day
22: Kids Day (Kiwanis Clubs)
22: National Hunting and Fishing Day
22: R.E.A.D. in America Day
23: Innergize Day
23: Restless Legs Awareness Day
24: Family Day – A Day to Eat Dinner with Your Kids
24: Punctuation Day
24: Schwenkfelder Thanksgiving
25: National Woman Road Warrior Day
25: (World) Ataxia Awareness Day
25: National One-Hit Wonder Day
25: Yom Kippur
26: Johnny Appleseed Day
26: National Women’s Health and Fitness Day
26: Shamu the Whale Day
26: World Maritime Day
27: Ancestory Appreciation Day
27: Gay Men’s HIV/AIDS Awareness Day
27: Google’s Birthday
27: World Tourism Day
28: Ask a Stupid Question Day
28: Fish Tank Floorshow Night
28: Hug a Vegetarian Day
28: Love Note Day
28: National Good Neighbor Day
29: Family Health and Fitness Day USA
29: National Attend Your Grandchild’s Birth Day
29: National Coffee Day
29: National Museum Day
29: National Public Lands Day
29: VFW Day
29: World Heart Day
30: Blasphemy Day
30: Gold Star Mother’s Day
30: Sukkot

Focus on e-mail marketing: Utilizing the e-mail list for online fundraising

Focus on email marketing: Utilizing the email list for online fundraising

The Direct Marketing Association recently stated that the overall e-mail marketing ROI for 2011 was a staggering $40.56 for every $1 invested. For nonprofit organizations, that investment is money well spent; yet this continues to be a highly underutilized tactic. 

In a survey taken of nearly 1,300 non-profits worldwide, nearly 77% said they utilize their e-mail list at least once each month. However, to generate a presence yet avoid e-mail fatigue, creating a bi-weekly schedule is recommended.

Initially, the bi-weekly schedule may seem overwhelming, but here are a few recommendations on designing a campaign to reach donors easily and effectively:

Segment your list
It is highly recommended to analyze and segment your list, regardless of its size. Catering messages to the various segments will allow you to customize messages to certain groups, rather than throwing everything at the wall to see what sticks.

To illustrate: A university wouldn’t send a mass e-mail requesting $1,000 – $5,000 donations to everyone in its database. Alum and corporate sponsorships may contribute, but current students or recent graduates may take offense and unsubscribe to all future messages. This would result in a valuable segment of the list becoming unusable. 

Discover the segments that would be valuable to your organization: from donor level, volunteer activity, gender, geography to income or interest. Ask your list to update their profile, attracting them with a small “thank you” gifts for their time—like a magnetic photo frame or a Post-It® note pad.

Test your list by designing two versions of the same e-mail and delivering them to the different segments. You can then track the results to determine the preferences of each segment.

Create highly noticeable calls to action
The call to action is the most important component contained within your e-mail. Be sure to prominently place the CTA (call to action) and phrase it differently and obviously throughout.  Use action verbs to create a sense of urgency: “Help Now! Spring Pledge Drive Ends Saturday!” or “Donate today to receive your welcome package ($100 value).” 

When placing them into the context of the e-mail, don’t oversaturate them with text. Make them colorful or contrasting from the rest of the message. 

Engage your audience with content
In an age of information overload, it is crucial to share relevant content.  Content isn’t limited to written copy, so utilize photos, infographics and videos to convey your message. Show people receiving help, success stories and donors contributions. 

On average, people spend 4.4 hours each week reading e-mails and they are constantly looking for ways to reduce that time, so keep your message simple. Remember that many e-mail systems block images, so ensure the text is visually appealing and concise to make the message easily readable. For example, one disaster relief agency recommends becoming a donor because they provide “warm blankets to cold disaster victims.” This is short, sweet and evokes emotional imagery.

If creating content sounds overwhelming or expensive, consider crowdsourcing in the form of a contest. The guidelines can be specific to your mission and offer a cash prize or swag to attract participation. Participants will generally join to generate exposure for themselves; but depending on the marketing budget, a cash prize, an iPad® with a carry case/sleeve or MP3 player with ear buds, would sweeten the deal.

Multi-faceted campaigns
In an effort to create a stronger reach across all online mediums, invite members of your list to follow you on your social media pages. Woo people to your page(s) by offering small tokens of gratitude to the first 500 people who like, follow or connect to your organization with a mouse pad or a USB Drive.

With a little foresight, e-mail campaigns can be the best tool in your toolbox. Consider San Diego’s Invisible Children, Inc.: Although steeped in controversy, their Kony 2012 campaign did several things correctly according to one blogger. First, their compelling video used a child to tell a simple story about a complex message. Second, the video effectively engaged social media users. And third, their call to action was simple: spread the word—and the people obliged. With proper execution and a solid message, a well-planned campaign could go viral and bring your organization heightened exposure and donations.

Magill, Ken. “Email Remains ROI King; Net Marketing Set to Overtake DM, Says DMA” The Magill Report. 4 October 2011. 2 April 2012.

Painter, Harrison. “Nonprofit Communication Trends 2012 (Infographic)” CoffeeWithHarrison.com. 7 February 2012. 2 April 2012.

Hopkins, Lee. “More time spent on social media than e-mail worldwide” Better Communication Results. 4 November 2010. 2 April 2012.

Tunheim. “Kony 2012 Case Study: Three Things You Can Learn From the Viral Video” perspecTive. 23 March 2012. 2 April 2012.

 

June

   
Monthly    

Adopt A Shelter Cat Month
Antiphospholipid Antibody Syndrome Awareness Month
Audio Book Appreciation Month
Black Music Month
Cancer From the Sun Month
Caribbean – American Heritage Month
Cataract Awareness Month
Celibacy Awareness Month
Child Vision Awareness Month
Children’s Awareness Month
Corn and Cucumber Month
Country Cooking Month
Dairy Alternative Month
Effective Communications Month
Entrepreneurs “Do It Yourself” Marketing Month
Fireworks Safety Month
Gay & Lesbian Pride Month

Great Outdoors Month
International Childhood Cancer Campaign Month
International Men’s Month
International Surf Music Month
Dairy Month
June is Lane Courtesy Month
June is Perennial Gardening Month
June is Turkey Lovers Month
Lemon and Mango Month
National Accordion Awareness Month
National Aphasias Awareness Month
National Bathroom Reading Month
National Camping Month
National Caribbean-American Heritage Month
National Candy Month
National Fruit and Veggies Month
National Ice Tea Month
National Migraine Awareness Month
National Rivers Month
National R.O.S.E. Month
National Safety Month
National Smile Month
National Soul Food Month
National Steakhouse Month
Okra and Pluot and Aprium Month
Pharmacists Declare War on Alcoholism Month
Potty Training Awareness Month
Professional Wellness Month
Rebuild Your Life Month
Skyscraper Month
Sports America Kids Month
Student Safety Month
Vision Research Month
Women’s Golf Month
World Infertility Month
Weekly    

Black Single Parents Week: 2-8
International Clothesline Week: 2-9
National Business Etiquette Week: 3-9
National Headache Awareness Week: 3-9
World Dystonia Awareness Week: 3-10
National Sun Safety Week: 4-9
National Tire Safety Week: 4-9
Superman Week: 7-10
National Flag Week: 10-16
Jim Thorpe Native American Games: 10-17

Men’s Health Week: 11-17
National Automotive Service Professionals Week: 11-17
Nursing Assistants Week: 14-21
US Open Golf Championship: 14-17
Duct Tape Days: 15-17
Universal Father’s W-eek: 14-20
Meet a Mate Week: 18-24
Old Time Fiddlers Week: 18-25
Watermelon Seed Spitting Week: 21-24
Carpenter Ant Awareness Week: 24-30
Lightning Safety Awareness Week: 24-30
National Mosquito Control Awareness Week: 24-30
National Prevention of Eye Injuries Awareness: 27-7/4
Fish are Friends, Not Food! Week: 27-7/3
Beans and Bacon Days: 28–7/1
Daily    

1-2: Donut Day
1: Heimlich Maneuver Day
1-3: Milk Days
1: National Go Barefoot Day
1-3: Positive Power of Humor and Creativity Days
1: Say Something Nice Day
1: Stand for Children Day
1: Leave the Office Early Day
2: National Bubba Day
2: National Cancer Survivors Day
2: National Running Day
2: National Tailors Day
2: Yell “Fudge” at the Cobras in North America Day
2: Drawing Day or Pencil Day
2: National Trails Day
3: Children’s Awareness Memorial Day
3: Chimborazo Day
4: Audacity to Hope Day
4: Do-Dah Day (Salute to Silliness)
4: International Day of Innocent Children Victims of Aggression
4: National Barefoot Day
5: Apple II Day
5: Hot Air Balloon Day
5: World Environment Day
6: D-Day
6: Drive-in Movie Day
6: National Tailors Day
7: Daniel Boone Day
7: VCR Day
8: 9: Banana Split Day
8: National Caribbean American HIV/AIDS Awareness Day
8: Upsy Daisy Day
8: World Ocean Day
9: Donald Duck Day
9: Belmont Stakes
9: International Young Eagles Day
9: The Wicket World of Croquet Day
10: Abused Women and Children’s Awareness Day
10: Alcoholics Anonymous (Founders) Day

10: Ball Point Pen Day
10: Children’s Sunday
10: Iced Tea Day
10: Multicultural American Child Awareness Day
10: Ride the Wind Day, Ride for Wind Day or World Wind Day
10: Race Unity Day
11: Corn on the Cob Day
12: Crowded Nest Awareness Day
12: Loving Day
13: Queen’s Official Birthday
14: Army’s Birthday
14: Career Nurse Assistants Day
14: Pause for the Pledge Day
14: (World) Blood Donor Day
14: Family History Day
14: Flag Day
15: Magna Carta Day
15: Native American Citizenship Day
15: Nature Photography Day
15: National Day of Prayer for Law Enforcement Officers
15: National Flip Flop Day
15: Work@home Father’s Day
15: World Elder Abuse Awareness Day
16: Bloomsday
16: Fudge Day
16: Isra Al Mi Raj
16: Ladies Day (Baseball)
16: Recess at Work Day
16: World Juggling Day
17: Husband Caregiver Day
17: Family Awareness Day
17: Father’s Day
17: Stewarts Root Beer Day
17: World Day to Combat Desertification and Drought
18: Ride to Work Day (Motorcycles)
18: International Sushi Day
19: Garfield the Cat Day
19: Juneteenth
19: World Sickle Cell Day
19: World Sauntering Day

20: American Eagle Day
20: World Refugee Day
20: Summer Solstice
20: National Daylight Appreciation Day
20: Ann & Samantha Day
21: Atheists Solidarity Day
21: Go Skateboarding Day
21: Recess at Work Day
21: World Handshake Day
21: World Humanist Day
22: Stupid Guy Thing Day
22: Take Your Dog to Work Day
22: Ugliest Dog Day
23-24: ARRL (American Radio Relay League) Field Day
23: Baby Boomer’s Recognition Day
23: Great American Backyard Campout
23: Let It Go Day
23: Public Service Day
24: America’s Kids Day
24: Descendants Day
24: Celebration of the Senses
24: International Fairy Day
24: Log Cabin Day
25: Color TV Day (CBS)
25: Please Take My Children To Work Day
26: International Day Against Drug Abuse and Illicit Trafficking
26: International Day in Support of Victims of Torture
26: National Columnists Day
27: Decide to be Married Day
27: “Happy Birthday to You” Day
27: Helen Keller Day
27: Industrial Workers of the World Day
27: National HIV Testing Day
28: Dump the Pump Day
28: National Bomb Pop Day
28: Hand Shake Day
30: Leap Second Time Adjustment Day
30: NOW (National Organization for Women)
30: Tour De France

 

July

   
Monthly    

Air-Conditioning Appreciation Days (7/3 to 8/15)
Bereaved Parents Month
Bioterrorism/Disaster Education & Awareness Month
Cell Phone Courtesy Month
Dog Days
Eggplant and Lettuce Month
Family Reunion Month
Family Golf Month
Freedom From Fear of Speaking Month
Hemochromatosis Screening Awareness Month
Herbal/Prescription Awareness Month

International Blondie and Deborah Harry Month
International Group B Strep Awareness Month
International Women with Alopecia Month
International Zine Month
Mango and Melon Month
National Black Family Month
National Blueberries Month
National Child-Centered Divorce Month
National “Doghouse Repairs” Month
National Grilling
National Ice Cream Month
National Horseradish Month
National Hot Dog Month
National Independent Retailers Month
National Make a Difference to Children Month
National Recreation and Parks
National Share a Sunset Month
National Wheelchair Beautification Month
Nectarine and Garlic Month
Sandwich Generation Month
Smart Irrigation Month
Social Wellness Month
Tour de France Month
Women’s Motorcycle Month
Weekly    

National Unassisted homebirth Week: 1-7
Be Nice to New Jersey Week: 1-7
Freedom Week: 4-10
International Chicken Wing Week: 6-8
Sports Cliché Week: 8-14
National Farriers Week: 8-14
Nude Recreation Week: 9-15
National Baby Food Week: 12-15

Wayne Chicken (Tribute to Chickens) Week: 13-15
National Parenting Gifted Children Week: 15-21
Rabbit Week: 15-21
Captive Nations Week: 15-21
National Independent Retailers Week: 15-21
National Zoo Keeper Week: 15-21
National Baby Food Week: 18-21
National Ventriloquism Week: 18-21
Restless Leg Syndrome Education & Awareness Week: 18-25
Garlic Days: 18-25
World Lumberjack Championships: 27-29
Single Working Woman’s Week: 29-8/4
Daily    

1: Canada Day
1: International Chicken Wing Day
1: Second Half of The Year Day
1: U.S. Postage Stamp Day
1: Zip Code Day
1-3: Rosewell UFO Days
2: I Forgot Day
2: Made in the USA Day
3: Compliment Your Mirror Day
3: Stay Out Of The Sun Day
4: Fourth of July or Independence Day
4: Independence From Meat Day
4: Indivisible Day
5: Earth at Aphelion
5: Bikini Day
6: International Kissing Day or World Kiss Day
6: Take Your Webmaster to Lunch Day
7: Carver Day
7: Chocolate Day
7: Father-Daughter Take A Walk Together Day
7: Global Forgiveness Day
7: Hop A Park Day
7: International Cherry Pit Spitting Day
7: International Day of Cooperatives
7: Tell The Truth Day
8: SCUD Day (Savor the Comic, Unplug the Drama)
9: Martyrdom of The Bab
9: International Town Criers Day
10: Clerihew Day
10: Don’t Step On A Bee Day

10: Pina Colada Day
10: Teddy Bear’s Picnic Day11: Bowdler’s Day
11: Slurpee Day
11: World Population Day
13: Collector Car Appreciation Day
13: Embrace Your Geekness Day
13: Gruntled Workers Day
13: National French Fries Day
14: Bald In-Bald Out Day
14: Grange Day
14: International Nude Day
14 or 21: Cow Appreciation Day
15: Gummi Worm Day
15: Saint Swithin’s Day
15: National Ice Cream Day
16: National Get Out of the Doghouse Day
16: Global Hug Your Kid Day
17: Wrong Way Corrigan Day
17: Yellow Pig Day
18: International Mandela Day
19: Flitch Day
19: Get to Know Your Customers Day
20: Moon Day
20: National Lollipop Day
20: Ramadan
21-22: Celebrate the Horse Day
21: National Hot Dog Day
21: Toss Away the “Could Haves” and “Should Haves” Day
21: Woodie Wagon Day
21: Legal Drinking Age Day
22: National Penuche Fudge Day

22: Parents’ Day
22: Rat-catcher Day
22: Spooners (Spoonerism) Day
23: Gorgeous Grandma Day
23: Hot Enough For Ya Day
24: Cousins Day
24: Mormon Pioneer Day
24: National Drive-Thru Day
24: Tell an Old Joke Day
25: Carousel Day or Merry-Go-Round Day
25: Thread The Needle Day
26: National Chili Dog Day
26: One Voice
27: Barbie-in-a-blender Day
27: National Korean War Veterans Armistice Day
27: National Talk in An Elevator Day
27: System Administrator Appreciation Day 
27: Take Your Houseplant For A Walk Day
27: Walk on Stilts Day
28: Buffalo Soldiers Day
28: National Day of the Cowboy
28: National Milk Chocolate Day
28: Paddle for Perthes Disease Awareness Day
29: Lasagna Day
29: Lumberjack Day
29: Rain Day
29: Tish B’Av
30: Cheesecake Day
30: Father-In-Law Day
30: Paperback Book Day

Choosing a donor database

Choosing a donor database

At the root of most fundraising campaigns is the donor database. Ranging from simple spreadsheets with donor phone numbers and addresses to powerful, proprietary software with contact and giving history, estimated income and more, these databases help nonprofit organizations and charities reach out to those most connected to the organization.

But with all the options for databases on the market today, how do you choose which one is right for your organization? We have a few pointers to get you started on the right foot…

Convene the right team
Start by gathering a group of people to serve on the database selection team. This team should consist of employees and board members who are subject matter experts in the areas that the database is going to address—marketing professionals, development and finance professionals, grant writers, gift and data entry personnel and IT and website staff.

Complete a needs assessment
With the team together, move toward discussions of needs and requirements in order to determine a list of priorities. A white board and markers or notepads and pens come in handy for this part! Think about: What are your requirements? What’s working well now? What can you not give up? And what’s wrong now? What are goals in doing this project? What are you trying to fix? Maybe it’s not something that’s broken now, but it’s something that, as you consider the growth of the organization, you think will become a problem in the future. For example, you’ve never done major-gifts fundraising, but you’re going to start within the next year or two and your current software won’t support that activity.

Here are the questions to ask yourself and your team:

  • Is software really the problem? It can be all too easy to blame the technology. But sometimes we do so without considering the bigger picture. For example, a great database could be in place but isn’t integrated with the website properly so you can’t process online gifts. Or, the people who were originally trained to use the software have left the organization and those remaining don’t know how to use the software most effectively. Or perhaps the database may have modules that can do what you need but you haven’t purchased them.

    If software really isn’t the problem, new software isn’t going to make your life any easier. So first you need to decide whether this is a truly a software problem, or a people or process or policy/procedure/communication problem.

  • What do you really need? You need to distinguish wants from needs. A true need is a single requirement that will disqualify any system that lacks it, regardless of price or other attractive features. Do you need or want the ability to process online gifts? Do you need or want the online form to look like the design of your website? Do you need or want e-newsletter/e-mail marketing integration? Do you need or want detailed prospecting information?

    Those features that are not mandatory need to be prioritized.  When you look at systems, you should first eliminate those that don’t meet your mandatory requirements. Then you can and focus on those that meet most of your top priorities.

  • What can you afford and support? There may be a database out there that can meet every one of your requirements, but will it cost vastly more than you can spend? Will it require new staff to support it – positions you can’t afford? Or will it require a higher level of technical skills than your staff possess? Can you afford and sustain a subscription-based model or one that will require the purchase of updates in the future? Think about it.

Identify a pool of potential vendors
Now that you know what you’re looking for and have a ballpark budget in mind, you need to identify a list of potential vendors. If you are part of a network of organizations that do similar types of work, that’s usually a great place to start.

You can also check out sites like TechSoup and Charity Channel for interactive feedback. Talk about your specific requirements so that you hear from comparable organizations.

Ultimately, look for a software vendor that can meet your needs list in your budget and one that has documented experience working with organizations that are similar to yours.

Test vendors against your needs
Issue a request for proposal (RFP) and scheduling demonstrations is the next step after developing a short list of potential vendors. This is the test drive phase—see if you can truly afford what you need and some of what you want and experience whether or not you like the interface before committing.

  • Usability testing. After the demos, ask for access to a demo copy of the system. This could be a disk the vendor sends you, or they could make the system available to you online.

    Then, gather your team to make a list of things that should be tested and test them. Things from the internal side—like creating new records, running reports and integration—as well as things from the external side—like completing a donation form and signing up for e-mail updates. Have team members record and report out their experiences. How easy are these tasks to complete?

After these steps, it’s crunch time. Work with your team to come to a consensus about which software solution best fits the bill. Be open to discussion, weigh pros and cons and then move forward with purchasing. Be sure to thank your database selection team for all their hard work—handwritten notes and gifts like delicious treat box or courier business totes are always appreciated!


December    
Monthly    

World Aids Month
Colorectal Cancer Education and Awareness Month
Root Vegetables and Exotic Fruits Month

Safe Toys and Gifts Month
Take a New Year’s Resolution to Stop Smoking (TANYRSS)

Universal Human Rights Month
Worldwide Food Service Safety Month

Weekly    

1st Week: Cookie Cutter Week
1st Week: Tolerance Week
1st Week: Recipe Greetings for the Holidays Week

2nd Week: Human Rights Week
3rd Week: Holcyn Days
3rd Week: Posadas


3rd Week: Saturnalia
3rd Week: Gluten-free Baking Week
4th Week: Kwanzaa

Daily    

1: World AIDS Day
2: United Nations International Day for the Abolition of Slavery
3: United Nations International Day of Disabled Persons
5: International Volunteer Day
6: National Day of Remembrance and Action on Violence Against Women
7: International Civil Aviation Day
9: International
Anti-corruption Day

10: Human Rights Day
10: International Shareware Day
10: Nobel Prize Day
11: International Mountain Day
11: Worldwide Candle Lighting Day
11: World Choral Day
18:
International Migrants Day
20: International Human Solidarity Day

21: World Peace Day/Winter Solstice
24: Christmas Eve
25:Christmas
26: Boxing Day
31 News Year’s Eve
31: Universal Hour of Peace Day
31: World Peace Meditation Day

Promotional Products Work – a Free Customer Crowd-Sourced E-Book

Promotional products work.

That’s the theme for our new 143-page e-book that profiles dozens of creative ways our customers are using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts to:

• build brand awareness
• raise funds for a cause
• reward a job well done
• spread the word
• create buzz
• strengthen team unity
• stand out at a tradeshow

The e-book is made up entirely of ideas shared by our customers as part of their post-order satisfaction surveys. That’s one of the great things about the book – the feedback and ideas are coming directly from people who have actually used the products their talking about to achieve their goals. Business, government, education and nonprofit organizations shared a wide range of ideas.

I’m sure you’ll find an idea or two to help your organization.  Let me know what you think….we’re already working on our second edition and would love to incorporate your suggestions.

best,

-klt

PromotionalProductsWork.pdf

Planning culturally responsive holidays

It’s that time of year again. You know, the time when teachers (and sometimes politicians) debate the most appropriate ways to celebrate the holidays in the classroom. With the great diversity in public schools, it’s easy to see why the debate continues year after year.

According to the most recent stats from the National Center for Education Statistics (NCES), a cross section of 100 students from the average United States public classroom looks something like this: 58 non-Hispanic White, 20 Hispanic, 16 non-Hispanic Black, four Asian/Pacific Islander and one American Indian/Alaska Native. And, of those students, 21 speak a language other than English at home. Chances are some of your students are not celebrating Christmas at all, but in its place Hanukkah, Kwanzaa, the Lunar New Year or a host of other holidays.

Thankfully, in recent years educational initiatives surrounding culturally responsive classroom practices have been popping up across the United States, providing educators with resources for celebrating not only traditional American holidays, but holidays around the globe. We’ve pulled together a few ideas for celebrating “the holidays” in your classroom. For complete guidelines and one-to-one instruction, find the program for culturally responsive instruction in your state.

Plan as a team
You do not need to take on the holidays alone. Plan a school-wide staff meeting dedicated to all things holidays. If you already have a culturally responsive education initiative or program at your school, be sure to invite your in-school expert. If not, locate the center for culturally responsive education in your area and ask for a representative to attend the meeting and provide guidance.

Welcome educators by handing out monthly planners that can be used during the meeting to mark holidays that will be celebrated school-wide and to take notes. Some topics to consider during the meeting include:

  • Past holiday practices—What has worked well and what has not?
  • How does cultural composition of the staff influence/effect celebrations?
  • What themes can be identified that are common to all cultures?
  • What needs to be done to ensure celebrations are educational rather than devotional?
  • What are the guidelines, recommendations or best practices that have already been identified for your state?

Keep the conversation open after the meeting by placing a whiteboard tabletop display in a common area that acts as an open forum for staff to leave questions and write responses.

Decide what’s right for your classroom
After the team meeting, it’s time to decide what’s right for your classroom. Here are a couple of things to keep in mind:

  • Talk to your students before planning a celebration inclusive of their cultures. Find out if the students are comfortable sharing their cultures with the classroom or if it will make them feel singled out.
  • If students are okay with sharing, ask parents or grandparents to be part of the celebration. Not only will this make the experience more authentic, but it reflects the true sense of tradition and will help the students feel supported.
  • Find out what cultural centers and established cultural communities exist in your area. Remember, they can be a great resource to learn about important culture-specific holidays or to schedule a speaker or demonstration for your classroom.
  • Find out what holidays are important to your students. As a take-home assignment, handout inexpensive wall calendars and ask students and parents to work together to write in all the holidays that are important in their family. Then, hang the calendars around the room and dedicate time each week to talk about the upcoming holidays that will be celebrated by students in your classroom.

If you do book speakers for your classroom, let them know their message was well received with a nice token of thanks. Have students use what they learned to design a custom Color-Me Shopping Tote or to create thank-you bookmarks to stash away inside the Gift of Inspiration series book “Thank You,” custom-imprinted with your school’s logo.

Remember, a cultural approach to the holidays is not just for students from diverse backgrounds. Having a well-rounded cultural education helps all students gain new knowledge and grow an appreciation for cultures other than their own.

"Fast Facts." National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education. Web. 30 Oct. 2011.

"The Condition of Education – Participation in Education – Elementary/Secondary Education – Children Who Spoke a Language Other Than English at Home – Indicator 6 (2011)." National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education. Web. 29 Oct. 2011.

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December

   
Monthly    

World Aids Month
Bingo’s Birthday Month
Colorectal Cancer Education and Awareness Month
National drunk & Drugged Driving (3D) Prevention Month
National Write a Business Plan Month
National Tie Month

Operation Santa Paws
Quince and Watermelon Month
Rising Star Month
Root Vegetables and Exotic Fruits Month
Safe Toy and Gift Month
Spiritual Literacy Month
Take a New Year’s
Resolution to Stop Smoking
Tomato and Winter Squash Month
Universal Human Rights Month
Worldwide Food Service Safety Month
Weekly    

Cookie Cutter Week: 1-7
Tolerance Week: 1-7
Recipe Greeting for the Holidays Week: 1-8
Clerc-Gallaudet Week: 4-10
National Handwashing Awareness Week: 6-12

Human Rights Week: 10-17
Halcyon Days: 15-29
Posadas: 16-24
Saturnalia: 17-23
Christmas Bird Count Week: 18-1/5
Gluten-Free Baking Week: 19-25
Chanukah (Hanukkkah): 20-28
It’s About Time Week: 25-31
Kwanzaa: 26-1/1
Daily    

1: Bifocals at the Monitor Liberation Day
1: Civil Air Patrol Day
1: Day With(out) Art Day
1: Rosa Parks Day
1: Special Kids Day
1: World Aids Day
2: International Day for the Abolition of Slavery Day
2: National Mutt Day
2: Special Education Day
3: Earmuff Day or Chester Greenwood Day
3: International Day of Disabled Persons
3: Skywarn Recognition Day
4: National Cookie Day
4: National Dice Day
5: AFL-CIO Day
5: Ashura
5: Bathtub Party Day
5: International Ninja Day
5: Internati­onal Volunteer Day for Economic & Social Development
6: Miners’ Day
6: National Pawnbrokers Day
6: St. Nicholas Day
7: National Pearl Harbor Remembrance Day
7: International Civil Aviation Day
7: National Cotton Candy Day
9: International Anti-corruption Day
9: National Salesperson Day
9: Weary Willie Day
10: Day of the Horse
10: Dewey Decimal System Day

10: Human Rights Day
10: International Shareware Day
10: Nobel Prize Day
11: International Mountain Day
11: UNICEF Birthday
11: Worldwide Candle Lighting Day
11: World Choral Day
12: Poinsettia Day
14: Monkey Day
15: Bill of Rights Day
15: Cat Herders Day
16: Barbie and Barney Backlash Day
16: National Chocolate-covered Anything Day
16: Underdog Day
16: Zionism Day
17: Asarah B’Tevet
17: Wright Brothers Day
18: International Migrants Day
19: Day for South-South Cooperation
20: Hanukkah
20: International Human Solidarity Day
20: Mudd Day
21: Crossword Puzzle Day
21: Forefathers Day
21: Humbug Day
21: National Homeless Persons’ Remembrance Day
21: Phileas Fogg Win A Wager Day
21: World Peace Day/Winter Solstice
21: Yalda
21: Ann & Samantha Day
22: National Haiku Poetry Day
22: National Re-gifting Day
22: Yule
23: Festivus
24: Christmas Eve
25: A’Phabet Day or No ‘L’ Day
25: Christmas
26: Boxing Day
26: National Candy Cane Day
26: National Thank-you Note Day
26: National Whiner’s Day
28: Holy Innocents Day
28: National Chocolate Day
28: Pledge of Allegiance Day
29: Tick Tock Day
30: Bacon Day
30: Falling Needles Family Fest Day
31: Leap Second Time Adjustment Day
31: Make Up Your Mind Day
31: New Years Eve
31: No Interruptions Day
31: Universal Hour of Peace Day
31: World Peace Meditation Day

4imprint Gives Back: Promotional Products Retailer Donates to 80 Nonprofits (and counting!) in 2011

FOR IMMEDIATE RELEASE
October 26, 2011
For more information contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

4imprint Gives Back: Promotional Products Retailer Donates to 80 Nonprofits (and counting!) in 2011

(OSHKOSH, Wis.) – Promotional products retailer, 4imprint, donated in-kind to 47 nonprofit organizations and charities throughout the U.S. and Canada in the third quarter of 2011 as part of its one by one™ philanthropic giving program. These donations come in addition to the 113 donations already made in the first and second quarters of this year.

“These nonprofit organizations and charities do such wonderful work to make the world a better place,” explains Kevin Lyons-Tarr, president of 4imprint. “They are a humbling inspiration to us all. The one by one program is the least we can do to thank them for the difference they make each day. We look forward to partnering with many more nonprofits to do the same in the months ahead.”

The one by one program aims to help deserving nonprofits increase awareness for their organizations, reach new audiences, promote events, thank supporters and more through the use of promotional products. 4imprint has donated $80,000 worth of products to nonprofits in 2011 and more than $680,000 since the one by one program first launched in 2006.

Selected program applicants receive a $500 in-kind donation of promotional products. The program also offers a donation of free product samples to charitable organizations that may have applied but did not receive a one by one grant. So far this year, 4imprint has donated free product samples to more than 900 organizations.

4imprint is now accepting applications for the fourth quarter of its 2011 one by one program online at http://onebyone.4imprint.com. Any 501(c) 3 organization, registered Canadian charity, school or religious organization is encouraged to apply. Interested organizations are asked that applications be submitted a minimum of two (2) months before items will be needed for use. This allows time for applications to be processed and products to be delivered in time for scheduled events.

Third quarter 2011 one by one™ recipients include:

Alachua Co. Medical Society Foundation (We Care) – Gainesville, Fla.
Area Churches Together Serving (ACTS) – Aiken, S.C.
Arthritis Foundation – Charlottesville, Va.
Autism Resource Centre – Regina, Saskatchewan
Beautiful Kids Nonprofit Organization – Newport News, Va.
Big Brothers Big Sisters of East Tennessee – Knoxville, Tenn.
Black Hills FCU Charitable Fund – Rapid City, S.D.
Bottles N Bottoms, Inc. – Charlotte, N.C.
Canadian Association for Familial Ataxias (CAFA) – Montreal, Quebec
Child and Family Support Center of Cache County – Logan, Utah
Children’s Organ Transplant Association (COTA) – Highland, N.Y.
Commission on Missing & Exploited Children (COMEC) – Memphis, Tenn.
Community Health and Men’s Promotion Summit – Atlanta, Ga.
Dravet Syndrome Foundation – Monroe, Conn.
Dystonia Medical Research Foundation (DMRF) – Chicago, Ill.
Early Alert Canines – Concord, Calif.
Food Assistance, Inc. – Greensboro, N.C.
Greater Hope Foundation-LA Office – Los Angeles, Calif.
Gridiron Heroes – Schertz, Texas
Hunters Helping Soldiers – Blairsville, Penn.
Jonnie’s Angels Foundation – Chicago, Ill.
Junior Auxiliary of Crittenden County – Marion, Ark.
Moores UCSD Cancer Center / The ENERGY Trial – La Jolla, Calif.
Muscular Dystrophy Association (MDA) – Chattanooga, Tenn.
Muscular Dystrophy Canada – Toronto, Ontario
New Directions Program – San Jose, Calif.
Ocean Discovery Institute – San Diego, Calif.
Oral Health Kansas – Topeka, Kan.
Ovarian Cancer Canada – Georgetown, Ontario
Plainfield Area YMCA – Plainfield, N.J.
Poi Dogs & Popoki – Kapolei, Hawaii
Polk Soil and Water Conservation District – Dallas, Ore.
Progressive Community Health Centers – Milwaukee, Wisc.
Rotary Club of Windsor (1918) – Windsor, Ontario
Safe Homes of Orange County – Newburgh, N.Y.
Safe Journey – Fairport, N.Y.
Science With a Mission, Inc. – Sharon, Mass.
Second Chance Center for Animals – Flagstaff, Ariz.
Sisters Network Inc Milwaukee Affiliate – Milwaukee, Wisc.
Stitchin’ Heaven – Quitman, Texas
Tanana Chiefs Conference – Fairbanks, Alaska
Texas Neurofibromatosis Foundation – Dallas, Texas
The Charleston Patriot Challenge – Eutawville, S.C.
Tuberous Sclerosis Alliance – Buford, Ga.
United Way of Otero County (UWOC) – Alamogordo, N.M.
Wired Safety – Wycoff, N.J.
WITNESS – Brooklyn, N.Y.

About 4imprint’s one by one™ program
one by one™ is the charitable giving program of 4imprint. Now in its fifth year, 4imprint’s one by one™ program supports nonprofits with IRS-approved 501(c)3 status or Canadian-registered charities, religious organizations and accredited schools. Since the program began, the promotional products retailer has awarded nearly a half-million dollars in promotional products grants to nonprofit organizations.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars and much more. For additional information, log on to www.4imprint.com.

2012 Wildlife Calendar From the Photographer’s Perspective

NOTE:  Hi, Kevin here…below is a  guest post from John, a teammate of my here at the office. It’s a post about a project he and I both love:

Making Life Difficult For Our Company President

I’m John Van Den Brandt, a National Account manager at 4imprint. You may also know me as our wildlife photographer. My wildlife images have been featured in the 4imprint exclusive Wildlife Calendar for the past five years.

As a wildlife photographer, it’s my goal to make life difficult for our company president, Kevin Lyons-Tarr. You see, every May, Kevin joins our art director and a few graphic artists in pouring over scores of my wildlife images to narrow their favorites down to just twelve for next year’s calendar. My objective is to make that task as tough as possible.

From the far reaches of North America to the grasslands of Africa, my images are the product of hundreds of hours in the field, not a few days at a game farm photographing trained animal models. (Ever wonder why that bear in some calendars looks like its fur was just shampooed and blow-dried?) Instead, I seek to capture remarkable moments in the natural world that will elicit a gasp from the review team and delight our customers when they turn the calendar page each month. Here are the 2012 calendar images:

We feature those images in a calendar that is a cut above the ordinary. Saddle stitching (no spiral), larger size and premium grade paper (25% heavier) make this an art-quality calendar that we’re all proud of.  Check it out and let me know what you think.

Meanwhile, I’ll be out in the field, capturing photos that will give Kevin a headache next May.