May 15th, 2007
Gatekeeper got you down? You’re convinced your service has value to the CEO, but you can?t get past his/her assistant. Or maybe your direct mail is on a direct flight to the recycling bin. You have your closing routine down pat, if only you could get through.
Sound familiar? Then it’s time to get creative and harness the power of the U.S. Postal Service. Now we’re not talking about any plain old direct mail campaign. We’re talking FREE STUFF, gifts, and attention grabbers. We’re talking about getting your recipients to shout, “Woo hoo! Where’s the letter opener?!”
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