July 13th, 2010
Traditionally, marketers and advertisers have long utilized focus group-based research as a means of gauging responses to products and communications of a brand. But just like the change to a consumer-driven marketplace, how we gather consumer opinions and reactions is changing.
It may sound futuristic, but there are now technologies that allow marketers to scientifically understand the mind of the consumer. It’s not science fiction, its neuromarketing.
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