March 10th, 2010
Since its modern debut in 1982, the mobile phone has changed the way in which
we communicate. Now, with over 2 billion mobile subscribers worldwide, more and more marketers are realizing that the mobile phone can serve as a complementary medium to an overall marketing strategy. In essence, the mobile phone is a medium that could very well be the next holy grail of marketing…if it is used thoughtfully.
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