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Fundraising Basics Part I

The art of development is similar to a romantic affair. In order to appeal to donors
and build lasting relationships, your organization must first find someone with
similar interests, make a connection and then let the wooing begin.

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2 Responses to “Fundraising Basics Part I”

  1. [...] Fundraising Basics Part II January 20th, 2010 Previously in Fundraising Basics: A Love Story, Part I, we discussed donor research and prospecting. Now that your organization has identified and courted likely prospects, it’s time to make “the ask.”    Standard Podcast: Play Now | Play in Popup | Download Share and Enjoy: [...]

  2. [...] Fundraising Basics Part I provides insight on the importance and how-tos of research strategies, donor demographics, lifecycle segmentation, education and engagement when it comes to prospecting—and the targeted and integrative use of multiple communications channels. [...]