Beyond the team: Crowdsourcing

Although the term ‘crowdsourcing’ didn’t enter modern vernacular until coined by Wired magazine’s contributing editor, Jeff Howe in 2006, the general idea has been around forever. Crowdsourcing, at its most basic level, is about collaborative thinking towards a common goal. When you don’t have the answers or resources, you find someone who does or a group of people whose collective knowledge holds the key to your puzzle.

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