Conferences, trade shows, corporate meetings, sales and marketing meetings, training sessions, job fairs—practically any event that was once limited to board rooms and convention halls is moving online at an increasing rate. What’s more, businesses are incorporating virtual components at in-person events to save time and money while leveraging the latest in technology and social media.

In this Blue Paper®, we’ll share these reasons in depth as we explore the benefits of virtual events, the kinds of virtual events, how to develop a virtual event strategy and offer tips for marketing virtual events to practically anyone.

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