While there’s no denying the rapidly declining newspaper and magazine subscription levels, the increased prevalence of e-books or the rise of citizen journalism through social media, print is still very much alive.
What’s changing is the ways print is consumed and how we as marketers and communications professionals are integrating print with other channels. Businesses and marketers need to continue to learn how to adapt to and leverage the changing landscape and the new tools it has presented, instead of trying to continue applying the old rules to the new playing field.

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