While the thought of fostering relationships with others in order to build trust and rapport seems to be an inherent quality to most human beings, public relations as a practice and a field didn’t formally come about until the early 1900s. That’s more than 100 years ago and yet shockingly little has really changed about the foundational philosophies surrounding its core. That is, until the Internet first nudged it and then social media downright knocked it into an existential frenzy. Read on to hear expert accounts of what’s to come and what it means for you.

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