Marketing and promotions decision makers often face the difficult task of determining how to best spend their promotional dollars. The outlet or tactic that will give you the biggest bang for your buck is not only difficult to anticipate, but for many businesses, it seems a shot in the dark.

The wealth of options can be nice to assess, but overwhelming. And without access to solid research aimed directly at your target audience, it may be hard to know how you can best reach your target demographics. Along with considering advertising in its traditional sense: television, radio and print, consider options outside the box: promotional products. While promotional products may not be the right choice for everyone, they have been found to be cost-effective for specific, targeted needs.

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