No one will refer a business that was inadequate and few will refer a company that merely met expectations. You need to create real value for your customers by being good at what you do, meeting (or exceeding) all commitments, and maybe—just maybe—going that extra mile to surprise and delight your customers.

However, even if your referrals are not all you wish them to be, take heart. Getting referrals is about more than being referral worthy. It’s about building your network, educating your customers and simply asking for help. We’ll cover all that and more in this Blue Paper.

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