Though still in its relative infancy, social network analysis can hold great potential for marketers who wish to better target specific audiences with particular interests through marketing—both on- and off-line.

But what is social network analysis? Simply put, social network analysis is the examination of relationships between people, their interests and any entities. Also known as SNA, social network analysis is a school of thought that says it’s possible to visualize people and their connections to enable us to identify how to best share information with them.

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