For most companies who want to grow their client base, promote a specific product, or perhaps even launch a new initiative, there often comes a moment of truth, and a daunting question to tackle, specifically, “How do we market ourselves?”

If your company has a marketing department, you may already feel like you have a handle on the situation. But if your marketing department is at maximum project capacity while supporting internal needs, or if the department is highly specialized and you’re seeking expertise outside of existing staff, it may be time to look for external support. And, if you don’t have an internal marketing department to speak of, perhaps it goes without saying: It’s time to look for a partner.

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