Time to revisit a topic; it’s an oldie but goodie, and it’s search engine optimization, or SEO. In brief, effective SEO makes sure users find your content when they use a search engine. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Search engines use complex algorithms to determine and rank a website’s visibility. With good SEO, you get more visitors to your site, more traffic, and ultimately, more business.

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