Most consumers can easily recall a time when they journeyed to the store to get a single, necessary item and came home with a trunk-load of goods they hadn’t originally intended to buy. At first thought it’s something that just happens: We simply want to treat ourselves to something nice or new or we happen to see something we forgot to put on the list. But behind the scenes, it’s a whole different story. Enter the science and psychology of consumer buying habits, and specifically, the art of product placement.

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