Everyone likes “free.” We like it even more if the free product or service offered is a seriously good deal. Knowing this simple fact, international clothing retailer, Gap®, gave away 10,000 free pairs of jeans to its U.S. customers on Nov. 5, 2010. The catch? No catch, really: All one had to do was visit a local Gap store, log in to Facebook’s™ Places application on a mobile phone, and virtually “check in” to the store’s location.

In this Blue Paper®, we’ll cover the basics of LBSN marketing, including key statistics, getting started, tying in promotions, measuring results and plenty of inspirational case studies—just like this one from Gap. LBSNs are a quick-evolving medium, so let’s get started … and, fast!

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