Let’s face it. In this economy, who can afford to ignore their professional network? The latest industry news? Potential sales prospects? Whether you are an individual looking to make connections that might lead to a new job opportunity, a business looking for new leads or to solidify a brand, or a professional who wants to be an active and visible participant in your industry, you will find tools to help you achieve your goals on LinkedIn®. In this bluepaper we will examine how LinkedIn is best used by both individuals and businesses and offers tips and tricks to optimize all of the tools LinkedIn has to offer.

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