Whether you’re catching the latest episode of your favorite show on Hulu™, checking out the latest trending videos on YouTube or watching a series of how-to training videos, there’s one commonality: You’re contributing to the 160 million viewers that watch online videos each year.

Although you may be accustomed to viewing online videos for personal reasons, the medium has plenty of business uses as well. When used effectively, they can boost sales, increase site traffic and generate leads for your organization.

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