Are my search engine marketing tactics working?
How can I use my website to best leverage my marketing goals?
What do I do with my web analytics, and what the heck is this graph with all these squiggly lines?
How do I translate it all into news I can use?

If these questions keep you up at night—or at least momentarily distract you from your morning coffee—you’re not alone. Businesses of all industries employ web analytics software and tools in conjunction with their websites. Yet, few actually know what to do with all of the data collected.

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