Sometimes people need a little extra motivation to do things that don’t have immediate consequences or are stressful to contemplate. Things like buying life insurance, saving for retirement, eating well and exercising are easily set aside to make room for the fun things in life. This is where gamification enters the picture. Part of the reason gamification is so popular is because it’s effective for multiple industries and demographics, and when it comes to innovation and engagement it leads to significant savings and opportunities. In other words, it’s more than just a fun thing to do, it’s a cost effective strategy.

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