Experiential marketing allows users to interact with a brand and its products or services firsthand, often in a controlled environment. This area of marketing aims to appeal to emotions, logic and the senses, and it provides an opportunity for customers to engage with a brand. This engagement aims to diminish the disconnect between what a company says about its offerings and what customers actually encounter.

Product demonstrations, online reviews, point-of-purchase displays, samples—these are all very basic examples of experiential marketing that have existed in the marketing mix for awhile. These tactics, when paired with targeted messages, can be key components for success in
any campaign.

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