Elevator speeches, sales pitches and cold calls—the tenets of successful sales for centuries, these tactics are tried and true. Each one uses the power of conversation and storytelling to entice a prospective customer to connect and for you to make the sale.

It seems, however, that these old school tactics are getting lost in the new school ways of communicating. In this Blue Paper® and podcast, we’ll review what makes these classics work and how social media can ramp up these tactics to seal the deal.


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