DAMs allow companies to catalogue, add notes to, retrieve and distribute digital assets, including text documents, photos, videos, audio files and animations.5Basically, all those documents, images and graphics that take up so many employee hours can be managed so they can be made easily available again for future use. Some systems will also include approval cycles and workflows to help people enter those assets into the system correctly and with enough detail so that they can be easily found. Think of a DAM as a big database set up to make it quick and easy for users to find content.

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