Once considered the golden child of social media, blogs have been seemingly nudged out of the picture in recent years with the growth of social networks. For consumers who have more communication tools at their fingertips than ever before, Facebook™ and Twitter™ often replace blogging as the go-to way to share.

The truth is, however, blogs continue to be seen as an important
channel of communication for many businesses, and most are continuing to see the benefits of engaging customers this way.

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