Any business owner or marketer can attest to the blood, sweat and tears that goes into developing and maintaining a brand. Many businesses and organizations spend years researching and identifying target audiences and their motivations, discovering the personal and emotional embodiment of a service line and pinpointing the visual identity of an organization. It often takes even longer for businesses and organizations to develop a strategic reveal of a brand to constituents and for a brand to be fully adopted and championed internally.

Anyone who’s gone through a branding or re-branding process will tell you that branding is not for the faint of heart or the short on time. Branding is a thoughtful and calculated effort by everyone involved. It’s an investment that requires research, goals and objectives, strategies and tactics, measurement, time and money … and a lather-rinse-repeat approach.

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