July 22nd, 2011
Recently, I ordered something from Boden.
A British clothing retailer, Boden is very design-oriented and that shows up in every detail, including their packaging. (Boden also operates here in the US. Check out their site at www.Bodenusa.com.)
When I opened this recent order, I was surprised to find a little something extra. Inside was a thank you gift, a notebook with a little note on the back that read:
“This is a small thank you for your order. We hope it comes in handy.”
Now, the notebook itself was a nice touch. But, the little explanation about why it was in my package was really nice! From a marketing perspective, it immediately eliminated any potential confusion about whether the notebook was shipped with the wrong order. I could immediately tell that it was meant for me, as a thank you.
If you’d like to ship a little thank you gift with your orders or include them as part of an in-store promotion, here’s a promotional notebook that would work well.
You can add a photo or artwork to the cover of the Full Color Memo Book along with your logo. You could even add a little saying on the back of these handy promotional products, thanking your customers for their business.
Have you ever gotten a memorable thank you gift from a business? If so, I’d love to hear about it.
PS – If you’re looking for more “thank you” inspiration, take a look in our Thank You Store at http://www.4imprint.com/group/138/Thank-You-Gifts-for-Customers. We’ve pulled together some great products you can use to say ‘thank you’ to your customers.
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