Hope Floats – Kayak for a Cure Keeps Up The Fight

Kayak for a Cure is a fantastic non-profit that raises money for cancer research and support. The organization was founded by a group of friends (led by Mark Starkey) in Vancouver, BC in 2006 to “have an excuse to have a great day in the outdoors with some amazing people, and be part of the solution: fund the research that leads to cures for all types of cancers”.

Early on Mark approached us about lending a hand with support and promotional products to raise awareness - and now, 6 years later the organization just keeps getting stronger. The Vancouver event (there are now events in several cities) this year raised nearly $50k and every single kayak they could get their hands on was in the water raising money.

Look for some pictures from the event in one of our upcoming catalogues. In the meantime, I love this group shot that Dennis (one of our photographers here) took.

It’s a great image of  a group of amazing people having a great day in the outdoors – and being part of the solution.