By: Suzanne Worwood

Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you haven’t seen a pop-up shop before, these mobile displays promote a brand. In many cases, they provide a temporary venue for shopping or services. (Check out the Marmite pop-up shop I wrote about in 2009.)

This pop-up shop from Adidas® caught my attention. The company uses its own packaging, with shoelaces creatively spilling out. It’s a fun, attractive display that leaves a lasting impression for those who visit.

 

Adidas Popup Shop

 

If your organization doesn’t have the budget to build and travel with a pop-up shop, you can get inspiration from an eye-catching display like this for your next trade show or event. The key is using a highly recognizable visuals rather than words to make a statement.

To create a pop-up experience on a smaller scale, use table and floor displays to add dimension to any booth. For example, the ContourFit Curve Floor Display’s eye-catching graphics can be seen from a distance and draw customers to your booth.

 

ContourFit Curve Floor Display-426095-Promotional-Products-from-4imprint

The Junior Popup Tabletop Display sits on a table or counter and can be mixed and matched with similar displays of different sizes.

Junior Popup Tabletop Display | Promotional Products from 4imprint

The flexible display space can be used to showcase a variety of powerful images. Both display options are easy to transport, set up and clean.

Or, create a pop-up shop-like experience using retractable banners, which are mobile and easy to use. The Excalibur Double Sided Retractable Banner makes a strong impression when it’s printed with big, graphic images. As a bonus, it also has a place for your sales collateral.

 

Excalibur-Double-Sided-Retractable-Banner-120849-Promotional-Products-from-4imprint

 

Because it is double-sided, it is versatile in any space.

When you choose artwork for your banner, think about what is most recognizable about your products or services. Use those images and your logo to make a lasting impact. These retractable banners come in a variety of sizes, as the Economy Retractable Banner shows, making it easy to add recognizable graphics that pop.

 

Economy-Retractable-Banner-8922-Promotional-Products-from-4imprint

 

If your company promotion is outdoors, hang a vinyl banner on the side of a tent or a building (where permitted) to draw attention to your brand. The 4-foot by 10-foot outdoor banner can turn an ordinary booth into a display your customers can’t miss.

Outdoor-Banner-102467-Promotional-Products-from-4imprint

Whether you are planning an indoor or outdoor display, find inspiration in pop-up shops’ big, bold shapes. Apply that same idea to your booth or signage and your customers can’t help but notice.

-Suzanne

 

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22663Suzanne Worwood

Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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