I’ve mentioned this in a previous blog post, but came across a story in one of the local papers last night that once again points to the effectiveness of the unsung hero of promotional products – the fridge magnet.

 

 

 

The Town of Neenah is once again tops in our county when it comes to recycling – something town residents and leaders are rightfully proud of. But if you read the story carefully you’ll notice a fridge magnet with the recycling schedule gets mentioned specifically.  In the web article it’s just a mention. The printed edition last night actually called out the magnet deliberately.

 

 

 

If your organization needs to keep phone numbers or dates in front of your customers, patients, constituents, students, members – or anyone else for that matter – a magnet might just be the best advertising money can buy.

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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