Marketing Sherpa, one of my all-time favorite marketing resources, has just released an article that summarizes the latest research on promotional products as a marketing tool. It provides pretty detailed information about how products can best be used, and why they work.

 

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We’ve known for a long time that the research in this article is absolutely on the mark – and that’s not because we happen to sell promotional products – it’s because customers share their success stories with us all the time.

 

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Check out the article, it’s available on Marketing Sherpa, and it may only be there for a limited time.

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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