Whether you’re buying a car, a house, home décor or clothing, it’s often the color of the item that first catches your eye. So powerful is color’s influence that the Color Marketing Group, a color forecasting trade association told us in an interview for amplify (our digital magazine) that 85% of purchases are influenced by color.
What Logo Colors Mean
And, color’s influence isn’t limited to the products we buy. In her doctoral research, University of Missouri Student Jessica Ridgway teamed with Georgia Southern University researcher Beth Myers to test how logo color influences what we think about an organization.
Ridgway and Myers created fake companies with generic logos in different colors. In an online survey, they asked consumers to describe the qualities they associated with the organization, based on the logo.
Her research was published in the International Journal of Fashion Design, Technology and Education. According to a news release about the study:
- Red logos evoked feelings of expertise and self-assurance.
- Pink logos were associated with youthfulness, fashion and imagination.
- Blue logos were tied to confidence, success and reliability.
- Green logos were linked with environmental friendliness, toughness, durability, masculinity and sustainability.
- Purple logos were connected with femininity, charm and glamour.
Promotional Products in New Colors
Knowing how influential color can be, we’ve teamed with the Color Marketing Group to offer two promotional products in some of 2016’s trending colors. Selected by the Color Marketing Group’s members, these colors are from the North America palette. Two promotional bags will be available in:
- Uni-Blue – Forecast as North America’s key color for 2016 and beyond, Uni-Blue celebrates cultures, genders and generations. Representative of water and air, its steadfastness is calming.
- Arabesque – Exotic and evolutionary, Arabesque defies definition. Featuring hues of brown, violet, near-black and dark red, this color is drawn from the palettes of multiple cultures, connecting the viewer to others and evoking thoughts of blossoms, hearty wine and precious stones.
- Teal My Heart – Nature meets an industrial aesthetic in this color, which floats between blue and green. Channeling time online as much as time unplugged, this color takes grey in a new direction.
- Cinco – The most passionate of the 2016 colors, Cinco communicates joy, enthusiasm, power and energy. At first glance, this might appear to be a statement red. But, upon further review, the orange tones invite the viewer in.
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