By: Suzanne Worwood

Requests for travel souvenirs have changed quite dramatically here at 4imprint. My co-workers used to ask me to bring back chocolates when I was heading home to London. These days, they’re all about Percy.

If you haven’t yet been introduced, Percy Pig® is an international superstar of the confectionary world.

Percy Pigs® were introduced by British retailer Marks & Spencer back in 1995 as a simple gummy confectionary. Percy’s rise to stardom is quite a story. Marks & Spencer wasn’t really known for its confectionaries at the time. The desserts it offered were higher-end chocolates and the like. Candy was considered something for children. But, this children’s product caught on with adults. And, over time, the product’s loyal following grew.

Seventeen years later, Percy Pigs® have spawned all kinds of additional products. The preservatives-free candy comes in flavors like raspberry, strawberry, cherry and grape. There are the lemon –flavored Penny Pigs® (Penny also happens to be Percy’s girlfriend), and the smaller-sized Percy Piglets®. There’s also Phizzy Pig Tails®, Percy Pigs and Pals®, and Reversy Percys®. The list goes on and on. In fact, the appeal of this little, cute, smiling pig is so strong that Marks & Spencer has extended their offerings into tote bags, umbrellas, key chains, and even Percy Pig piggy banks.

Percy proves that sometimes all your customers are looking for is something fun. And, perhaps that’s the real reason my co-workers have come to love Percy, too.
-Suzanne

Sources:
http://en.wikipedia.org/wiki/Percy_Pig
http://www.marksandspencer.com/Marks-and-Spencer-Percy-Gift/dp/B007TDK1W8?ie=UTF8&ref=sr_1_2&nodeId=42966030&sr=1-2&qid=1340117012&pf_rd_r=1E2SN5AC0GV1267SCPYY&pf_rd_m=A2BO0OYVBKIQJM&pf_rd_t=301&pf_rd_i=0&pf_rd_p=215485807&pf_rd_s=center-3

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10801Suzanne Worwood

Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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