The web team and the merchandising team here have been collaborating on a project to redefine all of our product categories on our site. The goal is to make the process of finding the right product (especially when there are thousands to choose from) much, much easier.  We’ve added more categories to help narrow the selection and we’re now in the process of really upgrading the filtering capabilities of the site as well (you can see an example of this here – try filtering by the color blue for example).

In addition, Becky from our marketing team has launched specific sites for our education, healthcare and government customers.

Watch this space – more good stuff to come!

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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